245 results for '"sports"'
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Game Changers UK Fan Segmentation

... A quantitative breakdown of five types of British sports consumers, as uncovered by our research.UK Fan Segmentation Below is a breakdown of the five types of young British consumers based on their relationship to and habits around sports. This exploration into the makeup of each consumer group will help you better understand their unique preferences, attitudes, and behaviors to successfully engage each type of fan more effectively. Super Fans | Challenger Fans | Casual Fans | Idealist Fans ...

For The Love Of The Game

... Sports plays an important role in young adults’ lives, providing them with joy, reasons to celebrate, and a means for connecting with others.The majority of U.S. and UK Trendsetters say they are addicted to sports.64% of U.S. Trendsetters and 59% of those in the UK say their interest in sports is an 8, 9, or 10.IMPORTANCE OF SPORTSSports are an integral part of young adults’ lives, whether it be watching or playing sports, or following their favorite teams or players. In fact, young men in both ...

Gaming

... Young adults are happily combining their love of sports with their love of gaming and are unapologetically spending their time and money playing their favorite video games. Nearly three in four young adults play sports-related video games, with half of Trendsetters playing at least once per week.24% of Trendsetters in the U.S. and 21% in the UK are willing to splurge on sports-related video games.TYPES OF SPORTS-RELATED VIDEO GAMES PLAYEDU.S. youth who play sports-related video games ...

Brands & Marketing

... Young adults rely on brands to connect them to their favorite athletes and teams, keep them updated on sports culture, and create products and services that align with their love of the game.50% of U.S. Trendsetters and 44% of UK Trendsetters have found new brands through sports.Young adults prefer ads that feature established athletes, but Trendsetters prefer seeing up-and-coming athletes in ads.TYPE OF ATHLETE MOST WANTED IN ADSYoung adults in the U.S. want brands to feature professional ...

Travel 101

... | Distilleries/breweries/ wineries | Fashion/style scene | High technology (e.g., smart city) | Intellectual scene | Sports scene | Wellness/fitness scene | LGBTQ+ scene | Religion/spirituality | Political/social activism | Startup/entrepreneur scene | None of the above MOTIVATIONS FOR TRAVEL Which of the following, if any, motivates you to travel?Please select all that apply Escape daily life | Experience adventure | Relieve stress | Try new food/beverages | Learn ...

Money, Finances, & Spending

... , energy drinks, juice, water) | Accessories not including shoes (e.g., wallet, jewelry) | Vehicles (e.g., cars, bikes) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Sports/fitness (e.g., sports equipment, workout gear) | Traditional media (e.g., books, DVDs) | Travel (e.g., plane tickets, accommodations) | Digital media (e.g., ebooks, streaming services) | Home décor/furniture | Children's items (e.g ...

Shared Interests With Friends

... , movies or TV shows, and food.Which of the following, if any, is it important that you and your friends have the same taste/interest in?Please select all that apply. Humor | Music | Movies/TV shows | Food/restaurants | Gaming | Social causes | Internet videos | Style | Exercising/playing sports | Sports | Travel | Politics | Nightlife/bars | Other | None SHARING PRODUCTS WITH FRIENDSAbout four in 10 U.S. Trendsetters and a third of UK Trendsetters share products (e.g. lotion ...

Social Activities

... my home/their home | Play video games | Watch live TV | Listen to music at my/their home | Play physical games (e.g., board games) | Cook/bake | Exercise | Watch streaming entertainment | Shop online | Play sports | Browse social media | Listen to a podcast | None of these REGULARLY SCHEDULED PLANSSeven in 10 U.S. and UK Trendsetters make recurring plans with their friends, such as going to brunch every Sunday or taking advantage of Taco Tuesday weekly. Another six ...

Athletes, Teams, & More

... Young fans are very passionate about their favorite athletes and teams, but there are numerous factors that would affect their allegiance overtime. U.S. YOUNG ADULTS’ TOP 10 FAVORITE SPORTS TEAMS 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 UK YOUNG ADULTS’ TOP 10 FAVORITE SPORTS TEAMS 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 LOYALTY TO TEAMSYoung adult in the U.S. and UK are loyal fans of their favorite teams. More than half of young people ...

Popular Culture Overview

... Music | Health/wellness | Technology | Comedy/humor | Movies | Food/beverage culture | Travel | Social media | News/current events | Books | Beauty/grooming | TV shows | Fashion/style | Video games (e.g., app-based games, PC games, console games) | Sports | Live events (e.g., concerts, plays, sporting events) | Art/design | Digital culture (e.g., memes, GIFs) | Politics/social causes | Dance | Celebrity culture (e.g., movie stars, social media stars) | Drinking (e.g., cocktails ...