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Macrotrends

Brand Friends Forever

... spokesperson for the company’s One for One charity model. This theme of transparency resounds, with behind-the-scenes videos and abundant opportunities to partner with the brand to do good, by participating in shoe giveaways or hosting events. Mycoskie also uses TOMS as a platform for helping people find their purpose in life—to that end, he published the book Start Something That Matters—and celebrates consumers’ world-changing stories on its website. Style Your Sole parties allow customers to express ...

(Pas)Sport

... want brands to emphasize Community > Commerce, they’re more interested in spending on experiences that brands sponsor, rather than the products they peddle. Outdoor adventure brands like REI have been the pioneers of sports-related travel, but when a sport and lifestyle are relevant to a brand’s ethos and demographic, they can play in this space. For instance, Free People offers yoga retreats, which reflect the brand’s bohemian style and allow fans to enjoy getaways together around this activity ...

Personal Best

... mastered customization. The brand even prints customer’s names on their shampoo bottle to reassure them it’s made just for them based on their online quiz results.Prose Prose has been working with hair salons and professional stylists to create custom formulations for their clients as well as customers of its site. Not only does it take hair type and desired style into consideration, it also assesses the climate of one's region to help prevent frizz, dullness, and sun damage, and protect from ...

Need For Speed

... technologies, including RFID, facial recognition, image recognition, and even heat mapping to track consumer movement, selection, and preference. Suning Suning opened its second unmanned store recently in Shanghai. This outpost sells clothes, furniture, supermarket-style goods, and more. Shoppers must download the accompanying app, which uses facial recognition software to authenticate and connect to the user’s bank account before they enter the store. Suning plans to have four self-service stores open ...

Gen Z State Of Mind

... thrive on collaboration, Zs are more confident and comfortable working on their own, which is tied to their focus on achieving personal career success and obtaining the money that comes with it. In this way, Zs’ work style is more aligned with Xers. Zs still work very well with others given that they are highly empathetic (see All The Feels) and respectful, but they prefer to take matters into their own hands. Many companies are still trying to understand and adjust to their Y employees’ habits ...

Open House

... . - CO-LIVING SPACES - Krash offers eight shared living spaces in Boston, NYC, and DC for entrepreneurs who want to live in a community focused on innovation. The company boasts ample communal areas, weekly family-style dinners, and business events on-site. Pure House, a co-living space geared towards entrepreneurs, has five locations in Brooklyn, with private and shared bedrooms, amenities, and holistic health services. The Collective offers group living in central London with communal facilities ...

The 3Rs

... Ys and Zs are coming of age in a rewards economy rife with gamification applications, and the newly interactive giving space is keeping pace. Modern cause-related initiatives provide some of the standard elements of games, such as real-time tracking through points systems, level-ups, and tiered rewards. In the style of established frequent flier programs, new tools and apps dole out points for repeated good actions—like recycling, donating, walking instead of driving, and even loaning money to ...

GPS (Global Positioning Success)

... only way that young women can have “sisters.” The campaign was presented across various social media platforms, such as Weibo, and centered on a series of three short documentary-style films about these pairs of modern “sisters.” - 14. GIVE THEM A GLIMPSE INTO OTHER CULTURES - Ys don’t just want a surface-level understanding of other cultures; they want to know in a more personal sense what makes an area and its people unique. Understanding the habits of young people around the world helps ...

The Optimization Generation

... detailed her journey about how to wear the Tailor Back Bow Party Dress to 10 weddings in one season in order to save time and money. PROJECT 333 A new trend has many women cleaning out their closets until they're left with only 33 items. Courtney Carver launched Project 333—33 items of clothing for three months—on her website Be More With Less to challenge herself and others to streamline their style and find more overlap between their work and social outfits, thus creating a “capsule ...

Sports Clubbing

... allows them to carry the athleisure trend into their partying activities. They have deemed activewear to be highly fashionable and worthy to wear in almost any setting, including the office, so it’s only fitting that they want to sport such stylish yet comfortable attire when going out, too. Whereas traditional nightlife often requires more formal ensembles and effort in getting ready, youth find Sports Clubbing best appeals to their casual and active style preferences.TEAM BONDINGSports ...