381 results for '"technology"'
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Macrotrends

Overboredom

... finding reveals a key generational mindset: Zs are afraid of boredom. This collective fear is shaping not only how they spend their downtime but also how they’re beginning to approach entertainment, marketing, relationships, and careers. Though Zs aren’t the only ones to find boredom unappealing—no one wants to be restless or alone with unwanted thoughts—the concept is particularly frustrating to Zs because of how they were raised. Technology has been their babysitter throughout ...

The Right Moves

... a shift in customer demographic thanks to the vanlife movement. RV ownership in the U.S. is at an all-time high and the European Caravan Federation reported its highest sales in seven years. In addition to purchases by members of older generations looking to spend their retirement on the road, Ys now make up 38% of all RV users. The ability these days to build a flexible work schedule and do many jobs remotely combined with the advances in technology that allow RVs to be outfitted with all the ...

Mind the Store

... achieved in myriad ways beyond what has already been noted. Brands can provide culinary offerings or in-store cafés that allow customers to indulge their healthy side; they can serve as a relaxing “third space” for wellness activities like yoga or meditation sessions, especially in cities where space is a luxury; and they can utilize in-store technology to personalize customers’ purchasing decisions and streamline checkout. Moving forward, shifts like these will become increasingly relevant as Ys ...

Marketing Tips

... brand through challenges. Ford’s Escape The Room To make the traditional test drive more exciting, Ford transformed it into a giant Escape the Room-style game. Teams of four hopped in a Ford Escape SUV and used the car’s technology to solve puzzles to get out of multiple rooms in a space in NYC. More than 1,000 fans signed up to play the game, selling out pre-registration in less than 24 hours. Smart Spotting Tapping into the popularity of Pokémon Go, auto brand Smart USA employed a similar ...

Risk Management

... generation.Every generation is a product of its environment, which affect its values. The circumstances surrounding Ys' arrival on the scene (a strong economy in their youth followed by the Great Recession, the growth of consumer technology, increasing globalization, etc.) set them up to be disruptors, taking an Off-Roading approach to life. They had to take chances to survive and get ahead, and they were rewarded for doing so. But Zs are coming of age in their own unique circumstances, which will, in ...

No New Friends

... approaching it with care rather than jumping into a casual relationship with everyone they interact with. It’s not that they don’t want to make new friends (only one in 10 young people in the U.S. and 7% in the UK say this), they just don’t have the capacity to take on new friendships, particularly as technology has caused friendship to be an always-on endeavor. The intentions are positive—youth don’t want to overextend themselves by offering too much to too many people, and they don’t take ...

(Net)Work Hard, Play Hard

... , it aims to bring meaningful interactions into the lifestyles of modern day young professionals. Membership grants access to privately hosted events, the members’ database, and a personal concierge.The Path As The New York Times highlighted, few meditation studios have capitalized on mindful networking quite like The Path. Its classes have become a nucleus for technology and fashion types who would rather mingle over post-class tea than cocktails. The Path teaches ancient meditation using modern ...

NOwners

... presents itself as brand evangelism or ambassadorship. While some product categories may continue to benefit from traditional approaches to loyalty—for example, the technology sector—others need to think creatively about how to stay front-of-mind among fickle consumers. One option is to embrace collaborative consumption by offering NOwner alternatives to purchasing. Patagonia epitomized this approach with its successful Don’t Buy This Jacket ad, which in 2011 encouraged consumers to consider recycling ...

Fauxsumerism

... WISHLISTING TO ENCOURAGE PRODUCT DISCOVERY.Need Supply Co.’s Win Your Wishlist contest tasked fans to create a wishlist totaling more than $1000 for a chance to win everything on it.CONNECT THEM WITH THE PRODUCTS THEY DISCOVER IN THEIR DAILY LIVES.New app and purported “Google for fashion” ASAP54 uses image recognition technology and a team of on-call “product trackers” to help users identify products they spot in real life.FAUXSUMERISM EXTRA CREDIT Start wishlisting on sites like Nuji, Addwish, or ...

Leagues Of Their Own

... -worthy lives, and their quest for this, coupled with their fear of being bored, is prompting them to seek out more types of sports that they can play and/or watch. They have been conditioned to constantly be doing something interesting, particularly as they seek to be well-rounded and prefer experiences over products, driving them to want more sports than those that have been around for decades. Just as pop culture moves at a rapid speed, with new content and technology constantly pushing the ...