Culture Spotlight On Brazil Jun 14, 2018 ... interested in learning more about this category.Please select which statements, if any, are true to you about each of the following categoriesMusic Sumamry I Follow Popular Culture In This Category | I Get Inspiration From This Category On Social Media | I Am Interested In Learning More About This Category | I Do Not Follow This Category MUSIC & VIDEO STREAMING IN BRAZILNearly seven in 10 Brazilian youth use a streaming music service, and this medium is more prevalent among those older aged 30 ...
Culture Spotlight On France Jun 09, 2018 ... selling Gardein vegan dishes, while a brand called Camembert began selling vegan cheese. The diet has become so prominent that earlier this year, France banned the use of terms traditionally associated with meat, such as “steak” or “burger,” in marketing food free of animal-products. Those who still use such terminology will receive a fine from the government for misleading consumers, as this diet grows. Meanwhile, in November 2017, French Environment Minister Nicolas ...
No Joy in Division Mar 21, 2020 ... political and social issues. For Trendsetters in the UK, six in 10 (61%) report talking to their friends, and the same number report using YouTube to become aware of political and social issues. To U.S. and UK youth overall, social media is a serious source of political and social news, with YouTube and Facebook being the two top platforms for youth in these cohorts. Just over half of youth in the U.S. use YouTube and Facebook (55% and 53%, respectively) to become aware of political and social issues ...
Alternative Education Mar 19, 2020 ... to many as ingenuine that she would announce being queer at a time when it would benefit her career to do so (her use of the word “queer” created yet more backlash). For a brand, aligning with a cause has to feel genuine to young consumers. Nearly half (45%) of U.S. and UK youth have stated that they are irritated when brands align themselves with a cause that is not a logical fit for the brand. They have to know that you are not getting behind a cause for self-serving reasons, but because it is ...
Cashless Is King Sep 11, 2017 money technology banking mobile payments ... downloading a new app to their phones to manage their money. Paper payments feel archaic to young people, with many of our focus group participants confessing that when they’ve been asked to make a payment by check, they didn’t know how to approach the task of writing one. And even though they’re well versed in how to use paper money, only 32% of youth say they almost always carry at least some cash with them, and fully 55% are interested in going cashless. To young consumers who first experience money ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... or those with a Chinese bank account, so any expansion is limited to those groups for now. U.S. consumers have been slower to adopt these sorts of mobile payments, in no small part because the tech is often buggy and inconsistent. There's also the issue of privacy, which is a significant concern: more than half of U.S. and UK Trendsetters avoid companies if they don't trust them to use their data ethically (see Data Mine). Still, streamlining the shopping process with mobile payments is a huge ...
Over Stimulation Sep 20, 2019 ... music, have become items to check off the mental to-do list or digital queue shows how difficult it is for Ys and Zs to have meaningful downtime. This is the paradox that modern youth experience: they're using their free time to take a break from the burnout that results from work, school, and social obligations, but they're also burning out on the things they use to fill that time. BURNT OUT ON BOREDOMModern youth, especially Ys, struggle with the concept of fully relaxing during their free time ...
Race To Zero Sep 22, 2018 ... Adidas is pledging by 2024, and banning the use of products that often end up as litter, as Kroger is doing by eliminating plastic bags by 2025. Additionally, the international push toward zero carbon emissions has been called the next space race as countries put forth new programs to reduce their environmental footprint. The European Parliament this January moved to support a proposal to reach net zero in carbon emissions by 2050. Under Trump’s presidency, reduction in carbon emissions has been less ...
Humanology Sep 17, 2018 ... technology—not another person—as the interface for everyday communications, and because of this, there’s a fear of losing a sense of humanity. However, given today’s digital world, it’s no longer possible to simply unplug, which is why it’s important that digital transactions feel more human. As brands across all categories look to create technology or use it to enhance their products and services, it’s important that they remember that young consumers expect tech to be more humanlike and ...
Culture Spotlight On China Jun 19, 2018 ... significant artifacts, with spectators voting on their favorite. The show is incredibly popular, driving youth's interest in public museums and even leading them to use a number of heritage-inspired filters on social media. And in May, videos featuring ancient Chinese artifacts dancing quickly became a viral hit, as did memes of China’s cultural relics. Released by one of China's top apps Douyin (known as Tik Tok outside of the country) in partnership with the National Museum of ...
