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The Sexual Mehvolution

... Pornography consumption has come a long way since the days of sneaking Playboys and scrambled Cinemax. Ys are the first generation to come of age with the ability to access a cornucopia of sexual scenarios via the Internet, making porn an easy (though perhaps unwarranted) scapegoat for their current sexual frustrations. 54% of global youth report having watched it, including 64% in the U.S., where viewership is second only to Brazil (67%). For many, explicit online content marks some of their earliest ...

Consumed Takeaways

... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...

Consumed Global

... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...

Brand Friends Forever

... most likely lose the complaining customer. SAM, 26Brands that seem accessible and more like a neighborhood company that you can trust and feel comfortable with are definitely more desirable than a huge corporation that gives off an impersonal vibe. THEO, 19We all want access and direct attention. When I buy something online, I want to know that I can email someone or live-chat with someone to have it taken care of directly. I also want ‘inside information’ or special perks. Brands should follow the ...

BrandCon

... summit, Teen Vogue hosted meetups at select TOMS stores, where influencers in activism and innovation spoke to attendees and led interactive activities.WeWork Creators Award In 2017, coworking leader WeWork launched the Creators Awards, a free event taking place in cities across the globe that provides a forum offering the resources, opportunities, and guidance that creators need to succeed. Attendees can network, attend panels, find employment, buy and sell, and watch startups pitch for funding ...

Home & Away Work & Commuting Trends

... Young people are improving their work lives by combining their jobs with their passion for travel and streamlining their commutes.Work is an indispensable part of young people’s lives, and they’re finding ways to mold it to fit their lifestyle (see the Self Made Report). One way they’re doing so is by integrating their passion for travel into their job by seeking out programs that help young employees explore places while completing their work remotely. Not only are they bringing their work ...

Slow Web

... increasingly adopting deliberate online behaviors that require time and call for a measure of care. Much as with Slow Food, the Slow Web movement veers away from instant gratification and utilitarianism. It suggests that the rewards from a slow-wrought experience are often more valuable than those that can be obtained immediately. In a way, Slow Web behaviors echo the earliest iteration of the Web experience, when users would leisurely surf from page to page to see what they might discover. The Slow Web ...

Hands On

... pick up online orders, and have special purchases, like flowers, gift-wrapped.Target’s Beauty Concierge program installs brand agnostic beauty professionals in stores, to provide shoppers with unbiased, personalized information regarding beauty product selection. Reps are currently stationed in nearly 300 Target stores across the US.M by Naja is an online lingerie gifting service that helps less-than-clued-in men shop for their wives and girlfriends. All transactions begin with a personalized ...

NOwners

... . Boomers and Xers had few alternatives to traditional consumption. Investing in a car, a home, or even an outfit for a special occasion was a given, as was the commitment to owning these and other items for a long while. And because owning goods was the primary way to enjoy them, ownership itself became a totem of success. In the rising share economy this convention no longer holds. The ease with which likeminded individuals can forge online connections to circumvent traditional consumption has ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...