311 results for 'marketing'
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Macrotrends

Omnitainment

... As the line between marketing and media continues to blur, all brands will need to incorporate elements of entertainment in order to remain relevant to youth.It has never been easier to reach youth. Advancements in technology have given marketers a direct line to consumers via mobile, and big data has empowered them to target precise populations to a degree that would have made Don Draper weep with envy. In spite of this, it has never been more difficult to engage youth. Now that marketers can ...

Mix Masters

... interesting to play with the content. JONTI, 16, UKWhen the idea of co-creation of products and marketing first gained attention, brands were hesitant to allow such involvement by non-professionals. Yet, brands that have invited external input are reaping the rewards: Doritos has made its consumer collaborations a focal point of its annual campaigns, and the brand ranks third among all brands as having the most entertaining ads. Once again, brands and entertainment providers are hesitant to allow ...

Less Is Morality

... mental challenges offered by entertainment, which they see as a safe platform for contemplating complex problems. Consider how your brand can give them a means to further the conversation, whether that be by providing a digital space for dialog or a mechanism for displaying their chosen side of a dilemma. Exploring moral challenges is a form of entertainment for modern youth. Think about how your brand’s marketing and advertising can tap into this mindset to ...

Reality Bites

... Companies are eager to experiment with VR as a marketing tool, but a more consumer-centric approach is needed before the medium is adopted en masse.Thanks to the technology available to creators today, the boundaries of entertainment are limited only by their imaginations—if they can dream it, they can make it. As they search for inventive ways to challenge the status quo and fulfill young consumers’ desire for new and immersive experiences, creators have been dipping their toes in ...

(Ana)logging Off

... -worthy than digital. Leverage the shareable nature of such entertainment to amplify marketing efforts on social media. 74% of U.S. youth and 68% of those in the UK enjoy tactile media experiences.A third of young adults and more than four in 10 Trendsetters are listening to vinyl at least once a month, with about 10% of Trendsetters listening daily.A quarter of youth and even more Trendsetters get their music by buying CDs and records.  ...

weCommerce

... ;to the weCommerce marketplace is a skill for which they demonstrate a particularly high caliber of talent. Having grown up during the advent of social media, Ys and Zs are natural marketers. After all, most have created personal brands that live online in order to “sell” themselves in various situations, from social and romantic to professional and academic. It follows, then, that they are inherently adept at branding and marketing their possessions to their peers, for example the erstwhile ...

TasteMakers

... brand’s colors, where everything was oversized to make adults feel like kids again. Most notably there was a giant cookie jar full of the brand’s new flavors. - Edible Advertising - Brands in the food and beverage space are creating marketing campaigns that function as special destinations where consumers can sample their products in fun, unexpected ways SodaStream’s Let’s Play Drinkable Art InstallationThis past summer, sparkling water maker SodaStream and artist Emmet Kierans created the UK’s first ...

The Customer Isn't Always Right

... chose to cut off the offending person who constantly griped about the brand of car he claimed to be so excited to own. The customer criticized the brand for everything from not providing food at its customer events to its lack of a marketing department. Rather than do business with a customer who refused love it for who it is, Tesla chose not to take the customer’s order.SELECTIVE SERVICEThe notion that “the customer is always right” is becoming an antiquated concept. Young women especially believe ...

Identity Theft

... be themselves. They should emphasize that taking time for oneself is neither a point of shame nor an indulgence, and should depict parents as multidimensional individuals who have vibrant relationships and interests outside of their children.ACTION ITEMSBrands should reflect the multiplicity of parental identity by showing parents both with and without their children in advertisements and marketing communications. Consider showing parents enjoying time with spouses/partners, friends, and/or alone ...

Parenting In Partnership

... trend.ACTION ITEMSConsider developing products and services that can be used and shared among groups of moms and dads who will use them collectively.Try expanding marketing messages to ensure they are relevant to childless adults, such as family friends, PANKS, and other relatives, who are taking a more active role in childcare and rearing.For brands with physical spaces, consider how to make areas more comfortable and accommodating for the new extended family that includes a range of adult friends.Ensure ...