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Generational Overview

... A quantitative overview of generational sentiments toward aspects of life today.PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering ...

Popular Culture & Movies

... | Nature | Biographical | Independent | Art house | LGBTQ | Other Comedy | Action/adventure | Science fiction | Animation | Fantasy | Thriller/suspense | Horror | Drama | Romance/love | Superhero | Based on a book | Documentary | Historical | Musicals | Sports | Foreign | Nature | Biographical | Independent | Art house | LGBTQ | Other 65% of global youth agree movies made in their country have become more popular in the past year, and this is especially true for 79% of ...

Home Life

... important factors in your decision?Important To Where I Live Affordability | Nature/outdoors activities (e.g., hiking, gardening) | Foodie culture | Diverse/multicultural | Movies/film scene | High technology (e.g., smart city) | Music/dance scene | Art/design scene | Wellness/fitness scene | Intellectual scene | Fashion/style scene | Distilleries/ breweries/wineries | Religion/spirituality | Sports scene | LGBTQ+ scene | Accessibility to large/international airports ...

Travel & Transportation

... | Entertainment offerings (e.g., TVs, board games) | Currency exchange | Outdoor spaces | Sleeping pods/accommodations | Game stations/iPads | Well-known brand stores (e.g., Sunglass Hut, TopShop, M.A.C. Cosmetics) | Spa services | Exercise classes/gyms | Manicure | Pet relief/run area | Art installations | Airline premium lounges | Hair salon/grooming | Prayer/meditation space | Porter service | Shoe shine | Other | None of the above TRAVEL TIME WELL ...

POP Live

... myself and learning new things | Artsy-craftsy - I’d like to spend my free time drawing, taking photos, crafting, and working on creative projects | Culture vulture - I’d like to spend my free time going to the theater, concerts, art openings, lectures, and museums | Adrenaline junkie - I’d like to spend my free time doing extreme sports, trying new things, and going to new places | Socializer - I’d like to spend my free time surrounded by friends and making sure I'm in the know about social ...

Betterment & Learning

... | Ability to speak a foreign language | Photography/photo editing | Home repair/maintenance | Grooming/makeup/hair | Video gaming | Art (e.g., painting, graphic design, drawing) | Home decorating | Athletics/sports | Crafting/Sewing (e.g., woodworking, knitting) | Shooting/Editing videos | Making music | Gardening/horticulture | Fashion styling | Coding (web/app creation) | Beverages/mixology (e.g., making kombucha, barista) BRAND ACHIEVEMENTOf the skills that youth ...

Friends & Festivals

... select all that apply. Music | Food | Comedy | Gaming | Film/TV | Art/design | Technology | Fan con (e.g., VidCon, Comic Con) | Alcoholic beverages | Fashion | Books | Nature | Health/wellness | Beauty/grooming | Educational | Non-alcoholic beverages (e.g., coffee, tea) | Networking/career | Sex | Other | None REASONS TO ATTEND FESTIVALSNearly six in 10 Trendsetters in the U.S. and the UK attend festivals for the entertainment aspect and to make memories with friends. Again ...

Popular Culture Overview

... Music | Health/wellness | Technology | Comedy/humor | Movies | Food/beverage culture | Travel | Social media | News/current events | Books | Beauty/grooming | TV shows | Fashion/style | Video games (e.g., app-based games, PC games, console games) | Sports | Live events (e.g., concerts, plays, sporting events) | Art/design | Digital culture (e.g., memes, GIFs) | Politics/social causes | Dance | Celebrity culture (e.g., movie stars, social media stars) | Drinking (e.g., cocktails ...

Playing House

... top five favorite ways to spend your free time at home?Please select up to five. Watching TV/videos | Listening to music | Browsing social media | Playing video games | Talking to friends/family (e.g., on the phone, texting) | Shopping online | Cooking | Reading for pleasure (not for school/work) | Exercising | Entertaining friends/family | Working on passion projects (e.g., art, music) for fun | Taking care of myself (e.g., DIY facials, grooming) | Working on side projects to ...

Entertainment Landscape

... video and gaming is more important to men than to women, while women are more likely than men to feel that books are essential for entertainment. Trendsetters value all forms of entertainment more than adults overall, and are far more likely to say that art, live events, celebrity culture, and magazines are important parts of their entertainment consumption.How vital to your life, if at all, are each of the following?I Can't Live Without It/Very Important Part Summary Music | Movies | Social ...