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Gen Z Landscape

... and pursue what I'm most passionate about in life | I believe I can do anything I put my mind to SKILL MASTERSGen Zs in both countries are highly ambitious. They seek to obtain a range of skills, including learning how to start a business, financial investing and budgeting, speaking a foreign language, creating apps, and graphic design. Many young people feel they already have writing and cooking skills, with U.S. and UK Trendsetters especially confident in these areas (seven out of 10 and six ...

Education, Work & Success Data

... gig economy WORK PREFERENCESPlease select one statement from each pair below that you agree with more. I would rather work for a well-established company | I would rather work for a start-up | I prefer to have a flexible schedule (set own schedule) | I prefer to have a set schedule (schedule is set for you) | I prefer to work at a place of business | I prefer to work from home | I would rather be self-employed | I would rather work for someone else FINANCIALLY SAVVYWhich of the following ...

Career

... . Work in an open workspace/ environment | Work in a private workspace/ office | Work remotely/ from home | Work in an office OUTDATED WORK PRACTICESHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary The idea of set office hours (i.e., working 9am to 5pm) is outdated | The idea that work has to take place at an office/place of business is outdated ALTERNATIVE WORK PLANSWhich of the following, if any, are true for you?Select all that apply ...

Job Search & Consideration

... | Opportunity to customize the role to fit my learning/career goals | Option to work remotely/work from home | Company perks (free snacks, happy hours, gym membership discounts) | Corporate brand (e.g., what the company stands for) | Commuter benefits (e.g., subsidized gas/petrol or public transportation) | Job title | Opportunity for business travel | Corporate social responsibility (e.g., company's donations to charity/social improvement) | Ability to have a "side hustle" or secondary ...

Work, Work, Work

... situation | I feel like changing my job won't improve my job satisfaction | I don't think it's possible to have a job I enjoy WORK WANTSOf the following, are you doing each more, less, or the same as a year ago? Socialize at work | Take a lunch hour (i.e., take a break from work to eat lunch) | Take breaks throughout the day | Take vacation days | Create my own work schedule | Attend work happy hours | Take mental health days | Work from home | Travel for work/business | Take ...

Gen Z Zscape

... I follow online | Making videos Would You Rather...? As Zs place high value on knowledge and skills, it follows that they much prefer to be smart rather than popular and to do something productive instead of relax. Most would rather start a business than work for an established company. They are slightly more likely to say they'd give $20 to help someone rather than spend it on themselves and the same percentage would prefer to have a meaningful impact on the world than to make a lot of money ...

Trust

... faith in humanity. Many young people in the U.S. and significantly more in the UK have even lost trust in non-profit organizations as many have been revealed to engage in questionable business practices. However, far more young adults say they no longer have faith in government, with the majority saying the political system is not to be trusted.Which of the following, if any, have you lost faith in?Please select all that apply. The political system in my country | Humanity | Non-profit ...

TV, Movies & Books

... | Action/adventure | Animation | Horror | Fantasy | Food/cooking | Documentary | Reality shows | History | Science fiction | Science | Game shows | Romance | Sports | Music TV | Celebrity news and gossip | Talk shows | Home improvement/DIY | Nature | Talent/variety shows | Musicals FAVORITE TYPES OF BOOKSWhen it comes to books, young adults like mystery/suspense, fantasy, adventure, and comedies the most and business, chick-lit, and satire books the least ...

Global Y Consumer

... particularly pressed for time, the convenience of large chains holds more sway. Would you rather...? Support a local business | Enjoy the convenience/bargains of a big chain store GIVE THEM THE GREEN LIGHT In line with their heightened concern about the environment, Ys in China and India (66% and 65% respectively) are more likely to pay more for brands or products that are eco-friendly. A quarter of GYs—and over one-third in Spain—make an effort to support brands that don’t use sweatshop labor. Which of ...