Free For All Sep 19, 2019 ... your feet up and enjoy the fruits of one’s labor with family and friends. However, this attitude shifted with the entrance of Gen Xers into the workforce, which coincided with the rise of workplace technologies and the Internet, increasing work output and, with it, this cohort’s desire to climb the corporate ladder. For Xers, work became their lives. Today, we are seeing a backlash against this all-encompassing version of worklife with Gen Y, a community-oriented cohort that values their social ...
The Gig Is Up Sep 20, 2017 career freelance ... flexibility and variety, The Gig Is Up.ACTION ITEMSYoung professionals are drawn to the gig economy because of the flexibility it provides. Companies not involved in the gig economy can foster satisfaction by offering flexibility in working hours to full-time employees.Members of the gig economy appreciate the opportunities to continually move on and start something new, but it can feel isolating. Providing a sense of community through internal communication and IRL meetups can keep employees engaged.Even ...
Pop In Jun 21, 2018 ... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...
New Morals Jun 10, 2015 food & beverage health & wellness fitness nutrition organic rideshare ... their wellbeing bit by bit. Brand image is as important as the product when it comes to wellness. Brands need to present an inclusive, sensible perception of wellness. Messaging and visuals that present hyper-thin models or unattainable, perfect bodies are off-putting to Ys who simply seek to better themselves in a realistic way. In the UK, an ad for weight loss supplements—complete with a rib-revealing model—asked women if they were “beach body ready” and received such backlash from the community ...
Marketing Tips Sep 16, 2015 marketing ... in Brooklyn and Austin into “Leinie Lodges” and made them available for rent on Airbnb. Thanks to the brand, guests could have the comforts of home and enjoy a private space outside of where they live. Luxury retailer Totokaelo has created a welcoming, homey environment in its new SoHo store, with an outdoor seating area, free WiFi, and a community library. - 4. TEACH THEM ABOUT MONEY MANAGEMENT - Ys have money to spend; they just aren’t sure how to handle their finances and often feel ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... of improving themselves and the world around them. In the past, adults’ priorities included home and family, and brand success was predicated on demonstrating that it, too, cared about these issues. Today, with young adults focusing on less conventional aspirations, brands will need to show they are sensitive to Ys’ personal growth and community-oriented improvement projects. Not only will Ys want brands that reflect their same ideals in their corporate mantras, but also they will prefer ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... protect them. They feel a responsibility to make the world a better place and are unsettled about what lies ahead, especially as 78% in the UK and 68% in the U.S. think the world is getting worse, and about two-thirds in both countries think their country is getting worse. Moreover, many of today’s problems, from violence to bullying, directly affect children. They’re growing up frequently hearing about school shootings and learning what to do if it were to happen in their community, while racism is ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... for them to read and respond. In fact, 40% of youth in the U.S. and 31% in the UK say they rewatch content they’re already familiar with because they can multitask while watching it.I am currently rewatching Community and some Star Trek episodes. I normally want to rewatch content because I can catch new nuances and elements if the show had a lot of episodes.JAMES, 32, WAWhile it takes less “work” to process content that one has seen before, youth aren’t turning to familiar entertainment to ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... solidarity. - Brands needn’t go silent in response to a tragic event, just as people don’t during these instances. People are looking to find comfort through community, and brands can help them accomplish this. To wit, youth are nearly twice as likely to say they want brands to comment to show their support/solidarity than to say they don’t want brands to comment. On such days, brands should focus their messaging on providing unity, support, and positivity (see Good Vibes) to help inspire strength ...
Women Today Sep 04, 2013 ... trend toward neo-traditionalism, which sees women leaning back—into domestic, traditionally feminine skills and crafts, like cooking, knitting, crafting, and “homemaking,” in general. This resurgence of domestic arts has been fueled by the Internet, which provides an open platform for trading artsy-craftsy ideas, sharing visual proof of creative successes, and building a community of creative stay-at-homes, professional crafters, and recreational dabblers. As visually inspiring content has ...
