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Macrotrends

Marketing Tips

... in Brooklyn and Austin into “Leinie Lodges” and made them available for rent on Airbnb. Thanks to the brand, guests could have the comforts of home and enjoy a private space outside of where they live. Luxury retailer Totokaelo has created a welcoming, homey environment in its new SoHo store, with an outdoor seating area, free WiFi, and a community library. - 4. TEACH THEM ABOUT MONEY MANAGEMENT - Ys have money to spend; they just aren’t sure how to handle their finances and often feel ...

Duty Free

... of improving themselves and the world around them. In the past, adults’ priorities included home and family, and brand success was predicated on demonstrating that it, too, cared about these issues. Today, with young adults focusing on less conventional aspirations, brands will need to show they are sensitive to Ys’ personal growth and community-oriented improvement projects. Not only will Ys want brands that reflect their same ideals in their corporate mantras, but also they will prefer ...

Women Today

... trend toward neo-traditionalism, which sees women leaning back—into domestic, traditionally feminine skills and crafts, like cooking, knitting, crafting, and “homemaking,” in general. This resurgence of domestic arts has been fueled by the Internet, which provides an open platform for trading artsy-craftsy ideas, sharing visual proof of creative successes, and building a community of creative stay-at-homes, professional crafters, and recreational dabblers. As visually inspiring content has ...

The Gig Is Up

... flexibility and variety, The Gig Is Up.ACTION ITEMSYoung professionals are drawn to the gig economy because of the flexibility it provides. Companies not involved in the gig economy can foster satisfaction by offering flexibility in working hours to full-time employees.Members of the gig economy appreciate the opportunities to continually move on and start something new, but it can feel isolating. Providing a sense of community through internal communication and IRL meetups can keep employees engaged.Even ...

The Malevolution

... startup Bombay Shaving Company, launched by former McKinsey and GroupM employees, is hoping to differentiate itself in the marketplace by positioning itself as a luxury brand. The company offers 6-step and 3-step shaving regimens along with safety razors that, like Bevel, are designed with the needs of men with coarse  hair in mind.Evryman With founders that include the CEO of Flavorpill, the Evryman expedition series and podcast was created to help a global community of men come together to ...

Sense In Sensitivity

... solidarity. - Brands needn’t go silent in response to a tragic event, just as people don’t during these instances. People are looking to find comfort through community, and brands can help them accomplish this. To wit, youth are nearly twice as likely to say they want brands to comment to show their support/solidarity than to say they don’t want brands to comment. On such days, brands should focus their messaging on providing unity, support, and positivity (see Good Vibes) to help inspire strength ...

Pop In

... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...

The Young & The Restless

... protect them. They feel a responsibility to make the world a better place and are unsettled about what lies ahead, especially as 78% in the UK and 68% in the U.S. think the world is getting worse, and about two-thirds in both countries think their country is getting worse. Moreover, many of today’s problems, from violence to bullying, directly affect children. They’re growing up frequently hearing about school shootings and learning what to do if it were to happen in their community, while racism is ...

Re-New

... for them to read and respond. In fact, 40% of youth in the U.S. and 31% in the UK say they rewatch content they’re already familiar with because they can multitask while watching it.I am currently rewatching Community and some Star Trek episodes. I normally want to rewatch content because I can catch new nuances and elements if the show had a lot of episodes.JAMES, 32, WAWhile it takes less “work” to process content that one has seen before, youth aren’t turning to familiar entertainment to ...

Carrying The Torch

... smartphones as a portal to the Olympics, each event had the opportunity to outlive the actual moments of competition to become even bigger.The excitement of feeling a part of a team and the competitive nature that comes along with it makes it an interesting experience to follow the Olympics. Also, within my family and friends we often make bets on who we think will win each event. It creates such a sense of community!RONI, 17, UKDespite their perceived lack of interest in watching the Olympics ...