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Gen Z Brands and Marketing

... kind item | A popular item | Shop at a store specifically for people my age | Shop at a store that's meant for everyone | Buy something | Make something myself Top Brands Zs are Obsessed With Please tell us three brands that you are currently obsessed with. 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 | 151 Thoughts on Favorite Brands/Companies I am really into Supreme and Nike. The quality and design that those two brands put out really interest me. ISAAC, 16, CANike, Under ...

Gender Entertain

... | Travel | Gaming | Arts & culture | Shopping | Fashion/ style History | Sports | Beauty/ grooming | Food & wine | Home & garden | Design | Auto/ cars | Politics | Parenting | Finance/ investing EXPERTS Men are more likely to consider themselves experts in gaming, technology, sports, cars, and current events, while women consider themselves experts in shopping, style, health, and beauty. What do you consider yourself an expert in? Select all that apply. Entertainment | Gaming ...

POP Live

... club/ show | Attended a gallery/ museum event | Attended an nighttime educational event or lecture | Sought out an art activity/ craft night FESTIVAL LOVEAbout one-third of Mainstream and two-thirds of Trendsetters have been to a music festival in the past year. Four in 10 Trendsetters have also attended a wine/beer festival. Have you been to any of the following types of festivals/events/conferences in the past year? Music | Food | Technology | Educational | Film | Art/design ...

POP Marketing

... | Inspiring | Emotional connection | Styling/graphic design | Bold and bright colors | Educational | Stunts or special effects | Shock value | Interactive content | Favorite celebrities/athletes THOUGHTS ON ADSI like the type of experiential marketing campaigns that let you try the product directly. These give the brand some life and personality.MAX, 27The most creative marketing campaign I’ve seen lately was for Aerie. They put up a sign outside their stores showing unphotoshopped, untouched ...

Digital Life

... /movies | Shopping | Comedy/ humor | Games/ Gaming | News | Technology | Cooking/ food | Health & fitness | Sports | Personal/ lifestyle | Fashion/ style | Finance/ banking | Science Beauty | DIY/ crafts | Celebrities & gossip | Literature/ books | Photography | Brands/ products | Travel | Design/ art | Politics | Business | Kids/ parenting | Car/ auto | Home & Garden | Religion/ faith/ spirituality | Eco-friendly/ green MORE FOMO Almost one-third of young people cite ...

Digital Next Tech

... how to design an agent that will embody the brand. In a way, the agent becomes the brand spokesperson. And for Millennials who are looking to have a two-way relationship with brands, these agents could be a great way to facilitate that. It will require a lot of research from brands to understand what their customers want and how they can help them in new ways. This means brands have to understand their purpose as a company, and how they can fulfill that purpose in ways other than supplying people ...

POP Watch

... , desperate housewives, lost, dexter, futurama, house, how i met your mother, the office, blue mountain state, burn notice, psych, pushing daises, that's so raven, 90210, freaks and geeks, terra novafreaks and geeks, friends, firefly, breaking bad, arrested development, heroes, happy endings, don't trust the b in apt 23, the office, gossip girl, jane by design, lost, the wire, pushing daises, friday night lights, dexter, the oc, veronica mars, lie to me, burn notice, seinfeldHALF OF YOUNG VIEWERS ARE ...

Gender Marketing

... encounter, which of the following qualities appeal to you most? Select up to 5. Humor | Great music | Graphic design | Emotional connection | Bold and bright colors | Styling | Unexpected images | Stunts/ special effects | Favorite celebrities/ athletes | Shock value | Interactive content | Made for men | Made for women SLOGAN APPEAL “Just Do It” resonates most strongly among males, while “Real Beauty” and “Open Happiness” appeal more to female consumers. Which brand slogan ...