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Macrotrends

Gender Worldwide

... has recently gone to extensive lengths to propogate an anti-gay agenda. New legislative measures threaten individuals with fines of up to the equivalent of 31K USD for holding gay pride events or even speaking in defense of gay rights, and a recent Pew poll revealed that only 16% of Russians believe that LGBT individuals should be accepted by society. But, paradoxically, Russians are nonetheless enamored by flamboyant, gender-bending pop stars. As reported in The Atlantic, stars like Boris ...

The New Social Order

... brands are turning to grassroots support in lieu of traditional influencers. Zyper was founded to help brands do just that; the marketing platform connects brands with "super fans"—the top 1% of people who post about the company on social media. Those fans can then sign up to be brand advocates in exchange for access to products and events. Similarly, some brands choose to partner with influencers who are already organically posting about their products, like a number of fashion influencers who ...

The Webfluencers

... ; and Evian, who tasked her to capture the brand’s limited edition Diane von Furstenberg bottle.THE INSTA-INFLUENCER: LIZ ESWEINLiz Eswein is one of the most followed non-celebrities on Instagram. Under the handle @newyorkcity, she gives her 1 million followers a glimpse into her life in the city that never sleeps. Eswein’s Insta-celebrity has led her to be named partner at creative agency The Mobile Media Lab, through which she has been given access to major events hosted by brands such as Kératase ...

The Binge Method

... marathon events within regularly scheduled programming. In the book realm, publishers are releasing parts of popular trilogies at a faster rate, in an effort to give superfans more of a binge experience while maintaining momentum. Further, content itself may begin to adapt to the binge mindset, as it already has in gaming, where “short” games that feature an easily binged three hours of gameplay are trumping the 8-to-12-hour console games of yore. For marketers in non-media categories, it’s important ...

Universal Invite

... the most. - UI STUDIES - Below are examples of recent campaigns that transcended cultural barriers to appeal to GYs. Sony’s One Stadium Community Sony used soccer’s global draw to create One Stadium, a vast fan-driven community, fueled by the universal love for the sport. Along with on-site events in Brazil, viewing parties hosted around the world, and live streams bringing the game to fans, Sony also gave international soccer supporters a forum to showcase their love for their teams and connect ...

Brand Mentorships

... “Get Fit” station that lets users test out a spin bike and a selfie booth where they can take photos with costumes or cardboard cutouts of celebsJ.CrewAt its Brooklyn location, J.Crew Wythe frequently features events to foster a sense of community, often without any sales pitch involved. Recent examples include a performance by local musician Julietta, storybook readings for kids complete with milk and cookies, DIY crafting with local artist Greg Lamarche, and a Fourth of July cookout.Club ...

Life Resume

... . Even younger Ys feel threatened by the notion that they won’t get to do everything they want to do; as one respondent put it, “I’m running out of time, and I’m only 18!” The Life Resume ensures that Ys’ lives won’t pass them by. Each is unique, but is generally comprised of a mix of skills, experiences, events, accomplishments, connections, and knowledge scattered across various platforms. It might include places Ys have traveled, meals they’ve eaten, parties they’ve attended, skills they’ve ...

For Love And Money

... like a support system (BASE: Those who are employed) | Even post-Recession, there is a negative stigma around being unemployed | I consider my colleagues my friends (BASE: Those who are employed) | I enjoy spending time with my co-workers outside of the office (not at work related events) (BASE: Those who are employed) | I expect to 'climb the corporate ladder' to achieve success in my career | When people in my generation find themselves unemployed, they are resourceful at creating jobs for ...

The Community Well

... | Joining a book club | Having a party as part of a class at a gym / workout facility MIND MATTERS The vast majority of Ys and teen Zs place importance on developing their intellect. Both say that their respective generations value mental stimulation, though Zs are more likely than Ys to enjoy attending events where they can learn new things. Trendsetters are more likely than Ys overall to demonstrate an interest in exercising their intellect, which in turn becomes social currency. How strongly do you ...

Life Skills

... the fabric of growing up” through activities and classes conceived to help Zs develop self-reliance, creativity, and problem-solving skills. Parents from the community are invited to apply to run classes and events—and are paid a stipend for doing so— under the Tinkergarten brand. A web platform offers suggested activities, ranging from making paint out of natural resources to designing “nature displays,” that Tinkergarten families can do outside of organized sessions. DANGEROUS BOOK FOR BOYSThe ...