Best of Digital Marketing Dec 17, 2014 marketing technology apps augmented reality Digital Intimacy ... would do—and hear—on their perfect day there 3. Offer them solutions for a better world. Ys and Zs are self-starters, inclined to solve problems that they face personally and that affect the world at large. They look to brands to take the same approach by recognizing challenges associated with their product category and finding innovative solutions. The companies that use technology not only to improve consumers’ brand experiences but also to create a better, more secure world will leave a lasting ...
Marketing Tips Mar 13, 2017 marketing play sports ... brought people in these different locales together to play—and then enjoy beers.Heineken The Heineken Rugby Club is a digital platform that connects fans from around the world, provides recommendations on the best pubs for watching games, and even connects fans of opposing teams. - 3. Enhance the game-day experience. - As young consumers consider the ancillary experiences around sports, from the social factor to the foodie elements, to be just as important and worthwhile reasons for ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... digital relationship, or eLationship, just as valid or real as those that exist in person. Young consumers are also taking a more empathetic approach to web browsing, adopting an Ethical Click mindset in which they’re thinking more carefully about how their individual online actions affect others. And Ys’ and Zs’ longing for a greater sense of closeness online is manifesting itself through new habits: documenting their experiences on social media has become more intimate, as they’re revealing the ...
Always Be Hustling Sep 21, 2019 ... could do anything they set their mind to, meaning that this cohort sets a high bar and lofty long-term goals. They learned that they could turn a passion project into a career and find happiness, and they found themselves working harder in order to do so. Ys, who were at a certain point the largest generation in history until Zs, are also competing for jobs and experiences in a much larger pool of people who desire the exact same opportunities. On the other hand, Zs are raised by pessimistic Xer ...
Global Y Dream Sep 18, 2014 career family global ... Dream solidified as a path to a prosperous and equitable society. Global Ys (GYs), however, are giving rise to a global dream for their collective future. GYs’ common experiences and global outlook have given them a set of shared aspirations and life goals. Ys around the world consider themselves new pioneers; they’re changing the meaning of family, seeking careers they love, and expecting brands to play a significant role along the way. THE NEW PIONEERS Life goals of Ys in many developing countries ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... experiences that take them out of their homes and into immersive, participatory events. Following the popularity of Escape the Room games, brands are producing their own challenges to get consumers involved. Fever-Tree To launch its new range of dark spirit mixers, the Fever-Tree premium tonic water and drink mixer company created an experiential activation at Imbibe 2017 and London Cocktail Week. Participants could play alone or in pairs to complete in a series of smell and taste tests leading up to a ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... opportunity to learn about and explore other cultures has trained Ys to think globally; they aren’t constrained by borders, whether real or imagined. Through the rise of streaming media, Ys around the world watch the same TV shows, listen to the same music, read the same blogs, play the same games, and experiment with the same tutorials on YouTube. They’re united by these experiences, and are accustomed to sharing and discussing their opinions and reactions with peers across the globe. This reality has ...
Global Movie Trends Jun 01, 2018 ... touchstone through which young people find connection and inspiration. Indeed, movies that explore the diverse and uncharted viewpoints of underrepresented populations are resonating with modern consumers as youth seek ways to connect via an increased understanding of situations that are reflective of their inclusive personal experiences. In particular, global movements against predatory male behavior in the entertainment industry are championing the female perspective in cinema, a shift which is noticed ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... determined for them. Yet even those with a more traditional work scenario are reassessing their priorities. Consider how young adults today don't necessarily want to rise through the ranks at a company to get to the top but instead navigate their own path, collecting different experiences and working in different industries even if it means making less money. Additionally, some of the professions that have been considered the most prestigious in previous decades, such as a banker or lawyer, aren't as ...
The New Friend Zone Dec 08, 2015 global relationships dating friends marriage ... interests through friends in a low-pressure environment. Travel and hospitality brands should strive to market to couples that embark on trips not just for romantic getaways but also for bonding experiences with friends and other couples. Friends are the #1 resource global youth turn to for inspiration and guidance in their romantic relationships (55%). 65% of young adults around the world feel that their friends need to approve of their significant other in order for their relationship to be ...
