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Macrotrends

What's In Store

... new products and services. Kit & AceA streetwear brand from the founders of Lululemon, Kit & Ace hosts supper clubs in each of its stores peppered across the U.S., England, Canada, and Australia. The dinners take place around a table situated in the center of the shop—designed to replicate the family dinner table in the home of the brand’s founders—with random customers selected to partake.Lululemon HUB Seventeen HUB Seventeen is Lululemon’s first designated community space/store in ...

Welcome To The Club

... verticals can help them create theirs through outreach and activations and position themselves as a passion point that connects them. In the past, people relied on their communities for safety, security, and support and reaped additional benefits from their community, such as having that neighbor that could lend a cup of sugar, babysit if a parent needed to run a quick errand, or water plants while a family was out of own. Today, people have digital apps that bring those people or deliver those ...

Health Hackers

... light, deep, and REM sleep duration. - FERTILITY TRACKERS - GLOWCycle-tracking software company Glow helps women know the status of their fertility, relieving stress for those who are trying to avoid pregnancy as well as aiding those who want to start a family. To date, the service claims it has helped 25k women conceive. Glow recently added Glow Nurture, a service for pregnant women to track their progress through gestation.DAYSYDaysy doesn’t rely on user-reported information alone to calculate ...

(Pas)Sport

... becomes the reason for going away and the framework around which they build their whole trip, from inviting family and friends along as their cheering squad to planning their victory meal and pre- and post-race activities. As young people see it, booking a trip around participating in a sporting event is a strategic move that lets them further optimize spending the time and money because they can check off multiple accomplishments at once—visiting a new place and finishing another race. We ...

Digital Wellbeing Movement

... the point of missing school, withdrawing from family and social life, and playing for half-day stretches at a time are the extreme, but they are compelling the gaming industry to respond and pushing young people to examine their gaming tendencies. In the same way people binge-watch television or fall down the social media rabbit hole, excessive gaming has become an acceptable “bad habit”—but like anything in excess, unbridled gaming can have serious repercussions. Not only have the games ...

Build Your Own Career

... hate the idea of being tied to one career forever and prefer the idea of trying lots of different jobs in different places, working alongside a wide variety of people.LILY, 20, UKGen Ys are known for creating their own path and delaying milestones that were significant to previous generations, including buying a home, getting married, and starting a family, all of which allow them more flexibility early on in their careers. Although the majority are still interested in reaching these markers at ...

The Future Of Experiential Retail

... immerse themselves in ultra-experiential concepts found in these brick-and-mortar retail spaces. Singapore’s brand new 10-story mall called the Jewel, which is attached to Changi Airport, has garnered international press coverage for how experiential the concepts it houses are: the mall contains the world’s largest indoor waterfall—which descends from an oculus in the roof, seemingly from the sky itself—and acres of themed “discovery” gardens (complete with family-friendly activities such ...

Global Digital Trends

... one-minute video about India’s period tax issue starring Indian actress and comedian Mallika Dua. In India, only 12% of women have access to sanitary napkins. The remaining 88% of women resort to using old fabric, rags, sand, ash, wood shavings, newspapers, dried leaves, hay, and plastic. The campaign urges policymakers to repeal the tax on sanitary napkins, which is a markup of 12% to 15%. After the campaign went viral, SheSays received a memo from the Ministry of Health and Family Welfare that ...

The Gender Landscape

... to anyone. In this respect, they enjoy a much less complicated gender experience than did their parents. But their unique openness presents its own set of problems. The ongoing struggle to “have it all”—a successful relationship, happy family, and fulfilling career— not only persists, but is more pronounced among Ys and Zs than in previous generations, and more likely to affect both genders: Across male and female respondents, six in 10 feel that “having it all” is an attainable goal. With men ...

Race To Zero

... . By purchasing lower grade berries that are perfectly edible, just not pretty, the company is able to distill a strawberry vodka that’s both affordable and less wasteful. All fruit used in the process is locally grown and fermented, distilled, and bottled by hand. The company also offers strawberry brandy made from imperfect produce.Earth.Food.Love Devon-based Earth.Food.Love, a family-run business, uses a self-weigh system where customers bring their own containers to fill with organic, loose ...