598 results for '"gen y"'
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Macrotrends

R&R (Rest & Replay)

... ' anxiety and help them feel calmer. In this new era of R&R, youth are looking to Rest & Replay mindful entertainment.Along with the abundance of meditation apps and zen-like audio tools that consumers can access at their fingertips nowadays, Gen Ys and Zs are gravitating towards unexpected sources of serenity, many of which are found in their social feeds. In particular, slime videos have become an Internet sensation over the past year, allowing people to feel more relaxed by watching seemingly ...

Defining Generations

... Boomers, Gen Xers, Gen Ys, and Gen Zs experienced as they grew up. Within each wheel, adjacent external values work together to inform their internal values. For example, the convergence of tech advancements, such as smartphones and tablets, and pop culture trends, such as the rise of YouTube stars and social media influencers, during Gen Zs' adolescence have informed their internal value as creators. With these wheels, brands across all verticals can develop a deeper knowledge of each generation and ...

POP Trends

... readers cutting down on the quantity of backlogged text may, at the moment, trump quality of understanding. REAL Y.A. In tandem with the socio-political upheaval that defined the past decade, we saw an explosion of dystopian and supernatural themes in young adult literature as Ys struggled to process—and perhaps escape—their grave new world. But more recently, Ys and younger Zs have begun to embrace a form of fiction that better reflects their real world struggles and celebrates authentic ...

The Future Of Experiential Retail

... they just need to get a product and get out of the store. For Gen Ys and Gen Zs, either choice makes it easier for them to get a handle on their tendency to shop 24/7, a chore that has turned into an ingrained behavior thanks to how prevalent the activity has become. For increased convenience, youth turn to frictionless shopping, a term that indicates brands have intentionally removed pain points or any potential obstacles that shoppers might encounter. Nearly four in 10 youth in the UK and U.S ...

Self Made Marketing Tips

... These marketing directives and examples act as guidelines for engaging young adults across the areas of work, finances, and home.Work, finances, and home are three areas that are core to youth’s sense of self, making them relevant to brands across all categories. As Gen Ys and Zs disrupt industries, each is crafting his or her own unique version of career, financial security, and home life, and brands need to adapt now to catch up to their demands and expectations. These takeaways will guide ...

Gender Trends

... other for investigative purposes, the social experiment is a fascinating glimpse into the complicated, often blurred dynamics of Gen Y courtship and friendship. YA BOOKS BY/FOR MENIn a world where all most people know of YA lit is Twilight and The Hunger Games, there’s a common misconception that female authors and lead characters dominate the category. But male authors and male leads are not necessarily an exception to the rule when it comes to books written for teen audiences. Indeed, author John ...

Out Of Office

... Gen Ys and Zs are changing the valuation of “manual” jobs, reinventing them as aspirational opportunities to be active and untethered to screens.Careers in manual labor and the service industry, once looked down upon as being reserved for the “unskilled” workers of the world, are becoming more attractive to Gen Ys and Zs in reaction to their growing malaise over being tied to desks and screens. In a reflection of the changing times, fields that were once considered highly coveted, like banking ...

Social Live

... lengthy physical hangouts. Yet, unlike socializing in real-life, video chat means the ability to hang out is always-on—essentially whenever one has their app open signaling they’re available. Zs are therefore socializing with their friends more frequently than Ys did at their age because their mobile devices allow them to enter and exit hang outs that replicate those IRL whenever and wherever they are. Additionally, Zs are embracing social time behind a video screen because it caters to their ...

New Muslims

... of conservative backlash. Thanks to the Internet’s power in uniting previously insular populations, many are amassing new networks of likeminded friends with whom they can engage in international dialogues. One such community is the Honesty Policy, a group of British Ys who created a tribute video for Pharrell’s “Happy” in an effort to help Muslims come across as more contemporary and accessible. Their homage was seen by millions and widely praised, as were many “Happy” remixes worldwide, but ...

Users Anonymous

... of anonymity may portend a subtle shift in defining Gen Y/Z characteristics. Accustomed to operating according to an “I am what I share” dogma, young people have incubated a culture of self-promotion online in which the establishment of a clear “Brand Me” is an unspoken, yet generally understood, goal. The trend has led to an epidemic of narcissism in which the act of sharing or creation is overshadowed by the need to receive personal credit. (Take, for instance, the annoyance sometimes displayed ...