802 results for '"gen z"'
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Macrotrends

Global Digital Trends

... physical limitations of being a real human. The popularity of Miquela and virtual influencers like her are indicative of shifts in online influencer marketing; social media influencers are falling out of favor because young people regard them as mouthpieces for brands, causing them to question influencers’ credibility and authenticity. Unlike human influencers, virtual influencers are transparent in that the whole point of their existence is to advertise brands. Gen Zs are especially accepting of these ...

Know It Alls

... subject. Gen Ys and Zs are the first generations to have the ability to learn whatever they want, whenever they want, thanks to available technology, and doing so has become less of an exciting prospect and more of an expectation. In order to participate in today’s cultural conversation, youth need to know a little about a lot; they have shifted from past generations of specialists to today’s generations of generalists, which also aligns with their eschewing of precise labels in favor of a more fluid ...

Marketing Tips

... celebrate their true friends over a cup of coffee. - 5. TRANSFORM VR INTO A SOCIAL EXPERIENCE. - One of young people’s greatest gripes with VR is that the headsets create an isolating experience and prevent them from interacting with others. While companies are keen to use VR in marketing activations, they should keep in mind that Ys and Zs are adept at identifying what’s hype and what’s actually adding value to their lives. Brands should take note of how VR companies are creating a social ...

Job Search Party

... New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.Looking for a job used to feel like a job in and of itself with the amount of time and effort it required. For young professionals today, the job hunt is less of a grind since there are more services than ever available to help them find their next position. The attitudes of Gen Ys and Zs around creating their own ...

New Morals

... . Those brands may be called out by friends and followers within the social conversation and are often excised from their purchase patterns, replaced by brands that help them further their pursuit of a healthy lifestyle and aid them in becoming the best versions of themselves. HEALTH & SOCIETY The nation’s rising health issues and struggling healthcare system lead Ys and Zs to believe society’s health problems are costing everyone. Nearly eight in 10 would feel guilty if their health problems cost ...

Personal Property

... keeping up with those around them. Gen Xers also regarded homes as a key status symbol, and thus believed the bigger the house the better. Since buying a prefab house, rather than a personalized one, enabled them to get the most space for their money, Xers, too, typically had houses that looked highly similar. However, to Gen Ys and Zs, who value customization and individuality in nearly every aspect of their lives, from their career paths to their romantic relationships, it’s far from aspirational to ...

The Hive Mind

... culture, especially as those in this cohort are highly exposed to the modern iteration of superfandom: 72% of youth in the U.S. and 71% in the UK agree that people aren’t just fans today, they’re either superfans or casually interested. Gen Ys, who came of age alongside the development of social technology, and Gen Zs, who are digital-natives and have never known a time before social tech, are hyper-aware of stan culture and use the term stan as a verb colloquially, day in and day out. Some Zs we ...

Side Buy Side

... brands that the influence of friends is having an impact much more frequently and even naturally today, it means youth's opportunity for discovery is becoming more limited to an insular group with whom they tend to share common interests. In fact, moving forward, as Ys and Zs are constantly exposed to what their friends like, finding themselves Side Buy Side either physically or digitally, it will be harder for brands to break through these digital echo chambers, particularly those encouraged by a ...

Digital Wellbeing Movement

... Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.While innovative breakthroughs across all industries have improved lives, many of them have also had the unexpected consequence of hurting society in fundamental ways. Young people today, especially Gen Zs who don’t know a time without technology pervading their lives, are more aware than ever of how dependence ...

#Celebrate

... Young consumers are embracing, and creating, new occasions to rejoice, no matter how big or small the event. Having grown up with social media, Gen Ys and Zs feel pressure to lead share-worthy lives. They want to make each day exciting and notable so that they have interesting content to post or boast about. This desire has produced an unprecedented tendency to #Celebrate the everyday both online and off. Young consumers are embracing and even creating frequent occasions to rejoice with their ...