802 results for '"gen z"'
Filter by:

Macrotrends

Know It Alls

... subject. Gen Ys and Zs are the first generations to have the ability to learn whatever they want, whenever they want, thanks to available technology, and doing so has become less of an exciting prospect and more of an expectation. In order to participate in today’s cultural conversation, youth need to know a little about a lot; they have shifted from past generations of specialists to today’s generations of generalists, which also aligns with their eschewing of precise labels in favor of a more fluid ...

The Democratization Of Sports

... Young fans aren’t satisfied with the status quo in terms of how sports are played and consumed, and they expect the industry to evolve based on their lead as the new sports authorities.The sports industry is on the verge of an overhaul, driven not by the leagues and teams that comprise the category, but by its young fans. Gen Ys and Zs are known for disrupting the status quo (as the taxi, hotel, and music categories can attest); they don’t do it consciously, rather the industries that refuse to ...

Marketing Tips

... celebrate their true friends over a cup of coffee. - 5. TRANSFORM VR INTO A SOCIAL EXPERIENCE. - One of young people’s greatest gripes with VR is that the headsets create an isolating experience and prevent them from interacting with others. While companies are keen to use VR in marketing activations, they should keep in mind that Ys and Zs are adept at identifying what’s hype and what’s actually adding value to their lives. Brands should take note of how VR companies are creating a social ...

High Society

... time wherein diet culture and extreme ways of eating were rife, Zs are witnessing a backlash against these highly prescriptive ways of eating, with self-proclaimed health gurus coming out against the diets they once stood for, as well as being outed as scam artists. Indeed, Zs possess a less-discriminate attitude against foods that are deemed unhealthy, especially fast food or junk food. What’s more, this cohort has grown up connecting with major food brands via entertainment. When fast foods ...

Job Search Party

... New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.Looking for a job used to feel like a job in and of itself with the amount of time and effort it required. For young professionals today, the job hunt is less of a grind since there are more services than ever available to help them find their next position. The attitudes of Gen Ys and Zs around creating their own ...

Digital Wellbeing Movement

... Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.While innovative breakthroughs across all industries have improved lives, many of them have also had the unexpected consequence of hurting society in fundamental ways. Young people today, especially Gen Zs who don’t know a time without technology pervading their lives, are more aware than ever of how dependence ...

Side Buy Side

... brands that the influence of friends is having an impact much more frequently and even naturally today, it means youth's opportunity for discovery is becoming more limited to an insular group with whom they tend to share common interests. In fact, moving forward, as Ys and Zs are constantly exposed to what their friends like, finding themselves Side Buy Side either physically or digitally, it will be harder for brands to break through these digital echo chambers, particularly those encouraged by a ...

Personal Property

... keeping up with those around them. Gen Xers also regarded homes as a key status symbol, and thus believed the bigger the house the better. Since buying a prefab house, rather than a personalized one, enabled them to get the most space for their money, Xers, too, typically had houses that looked highly similar. However, to Gen Ys and Zs, who value customization and individuality in nearly every aspect of their lives, from their career paths to their romantic relationships, it’s far from aspirational to ...

On The (Im)pulse

... money and finances in recent years (see Public Funds). Money is no longer a taboo topic among young consumers, especially when considered against the widespread epidemic of student loan debt, the “treat yourself” mentality that youth embrace, and their tendency to turn to their friends for advice as they navigate adulthood (see Friends With Benefits). As Ys and Zs broadcast the products and services they purchase on their social channels and discuss the financial cost of their evolving lifestyles ...

Digital Intimacy

... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...