362 results for '"global"'
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Macrotrends

Sense In Sensitivity

... all too often across the globe, brands shouldn’t treat ones that take place in a certain area as more significant than others. They’re expected to show that they’re paying attention to major events happening near and far and demonstrate that they feel for people everywhere. Of course they can’t address every issue, but as brands increasingly have a global presence, they should strive to be more globally conscious and concerned with the common good. The public praised Facebook for activating its ...

Surprise & Delight

... Brands and marketers are reintroducing serendipity to the product discovery process.While global accessibility has made it relatively easy for consumers to track down specific products, the ease with which they can “identify and buy” has removed some of the serendipity once associated with more leisurely, aimless browsing. In reaction against the current state of over-planned, extensively researched consumerism, marketers are implementing tactics that aim to disrupt the traditional discovery ...

The Binge Method

... guests unlimited access to full editions of more than 2,500 global newspapers and magazines. JUST THE HIGHLIGHTS New offerings and platforms allow for on-the-go consumption of content “highlights,” to help users stay atop the cultural current in limited bursts of time. Brands and media properties can adopt this strategy to help fans keep apprised of complicated storylines, character development, and emergent news, all within a compressed time frame. In advance of Mad Men’s season 7 premiere, AMC ...

Parenting In Partnership

... progeny roam around the dining room. This may seem like lazy parenting on the surface, but it indicates an underlying belief in Parenting in Partnership: children will be okay roaming about in a restaurant (within reason) because there is a tacit understanding among parents that they’ll keep an eye out for each others' children. The global cultural exchange is also at work: as parents from all over the world publicly share their parenting experiences, the ideas they exchange spread beyond their ...

Life For Like

... struggles with an eating disorder. Even the Internet’s latest it girl Emma Chamberlain has published a video about her struggle with depression. Putting a face and a name to issues around mental health and fostering a global dialogue on the topic through social media has helped to change its perception, which is important to modern youth who are more open to destigmatizing the subject compared to previous generations.It connected with me the other day that the reason why I like Shane Dawson and Billie ...

Over The Influence

... many of these people hellbent on getting the next great shot—no matter what it takes. That's led to accusations that influencers are promoting waste and even destroying natural habitats. Food-focused influencers will often order a slew of menu items, even if they're dining alone and can't eat it all. As food waste and global hunger are both serious issues, some criticize these influencers for not being more conscientious. (On the flip side, it’s worth noting that some influencers have risen ...

Food Fixation

... Zs are the most food-focused cohort in history, a trait that’s helping shape their identities, but also hurting them in the physical sense. Ys have been labeled as a generation of “foodies,” but Gen Z is poised to surpass them as the most culinary-minded cohort. Food currently ranks seventh on their list of obsessions, surpassing even music and sports. Whereas Ys tend to use gastronomy as a tool for storytelling or global exploration (see Cultural Diplomats), Zs’ relationship with food is more ...

Life Resume

... , the more opportunities they’ll enjoy. Social media has cemented the desire to have a wide range of experiences, by providing instant access to an ever widening breadth of people, places, experiences, and ideas. Perhaps as a result of this global mindset, Ys have come to realize that the trappings of traditional success—money, status, popularity, material possessions—don’t have the power to make them happy, at least not in isolation of a larger purpose. Having advanced the midlife crisis to quarter ...

Next Gen Brand Loyalty

... that their relationship with consumers will look different depending on if the consumers are Baby Boomers, Gen Xers, Gen Ys, or Gen Zs. The sheer volume of brands available today—and the unprecedented access consumers have to them, with online shopping, global reach, and social media—has disrupted traditional brand loyalty, wherein a consumer found one brand they liked in a category from the limited selection that was available at the time and stuck with it. Such limitations no longer ...

DIY Therapy

... , You’re OK even going on to become one of the genre’s best-selling works, society is even more open to such today. This is demonstrated not only by cultural phenomenon of the past decade like The Secret but also the recent global popularity of self-help coloring books aimed at providing adults with a therapeutic experience. Perhaps surprising, the analog activity has truly caught on, offering participants an easy way to reduce stress, induce a sense of calm, and express themselves. To maximize the ...