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Macrotrends

ROI (Return On Image)

... , pre-gaming, or setting a table for a dinner party build anticipation for the Thailand vacation, guys’ night out, or feast with friends. In this same vein, a selfie on the flight home, late night pizza, or table strewn with empty wine bottles help the audience complete the journey, making them feel invested in the story and, by extension, the storyteller. In response, savvy social platforms are offering solutions to help consumers and brands expand their narratives, as Snapchat did when it ...

R&R (Rest & Replay)

... aid one's mental wellness. Among the most popular as of late is mobile game Tabi Kaeru: Travel Frog, which has become a hit among youth in China, Hong Kong, Taiwan, and Singapore for helping ease their anxiety and reflecting the more zen-like existence they long for amidst their overworked lives. The game is very simple, which is the appeal in itself; users merely collect clover leaves to buy food and travel supplies for their frog, who mostly spends time reading at home or going on vacation ...

Gender Trends

... -house bar that serves complimentary drinks and snacks. Stateside, Lanvin has opened a men’s flagship in a townhouse on New York’s Madison Avenue, and Milan is now home to a Gucci flagship that happens to be the largest men’s store in the world. DAD JEANS RETURNSkinny jeans have been the predominant denim choice for both men and women in recent years, but dad jeans—popularized in the ’90s—are now making a comeback. As The New York Times recently pointed out, retailers including Acne, A.P.C., Supreme ...

UnWasted Time

... from a desire to be healthier, the expense is often a driving factor now; nearly one in five of those who drink in the U.S. and the UK feel guilty when they spend money on alcohol. For Ys, who prize experiences, they want to be able to save their money for exciting adventures (see Go Big Or Go Home) rather than drop cash on expensive beverages on a standard night out. For Zs who are just coming of drinking age and prioritize products over experiences, we foresee them being more inclined to wait for ...

Cease & Assist

... curated selection of styles, which it dubs “not so basic, basics.” Each item only come in a few colors to ease the process of selecting. - Brands Providing Customization Guidance - TylkoFurniture startup Tylko has an app through which shoppers can customize a piece of furniture, including shelves, tables, and even kitchen wares. Smartphone cameras allow them to see what products would look like in their home and make desired design tweaks in real time, while also seeing how such affects price. Giving ...

Consumed Takeaways

... question or request. Strike up the right balance of Hands-On help by creating a pathway to 24/7 communication (e.g., via Twitter), providing personalized responses to their queries, and offering help when they need it most. West Elm’s Design Lab provides practical, hands-on help to consumers, in the form of flat-rate assembly services, style guidance, and assistance with tricky home tasks like taking precise measurements.Give them access to ownership alternatives.Scary though this idea may be, the ...

Storefront Extensions

... buy products including consumer electronics, clothing, and accessories. The service currently accepts cash upon delivery, but plans to move toward a mobile payment option. Last fall, electronics retailer Media Markt implemented mobile shopping displays inside a metro station in Moscow, allowing commuters to scan and order items and arrange for free home delivery or nearby pickup.Mattel and Walmart have created virtual pop-up toy stores during the post-holiday seasons in transit centers in Canada ...

The Comment Box

... content—in short, making the conversation its own distinct destination. Platforms such as Branch provide a home base for those seeking in-depth engagement on anything from general topics and questions to articles that have piqued their interest. Brands and publishers are able to scan conversations happening on Branch, and can publish any to their own sites that they feel enhance their content. Gawker Media has meanwhile built its own version of Branch, called Kinja, which aggregates comments from ...

Sport The Look

...  becoming “lifestyle brands.” When creating products, think beyond traditional merch to categories like beauty and grooming, accessories, housewares, furniture, electronics, and more. Adidas Tapping the Short Life trend, Adidas rolled out limited-edition home and away jerseys for the World Cup. Each framed shirt was individually numbered on a plaque and carried UEFA badges on both sleeves to sit alongside the exact authentic shirts worn by the German and Spanish players in ...

Hands On

... contouring and winged liner, while Sears sells $15 home repair lessons, spanning everything from HVAC to refrigerators, that may save customers from having to phone in an expensive house call.Warby Parker’s customer service team often responds to Twitter and Facebook inquiries with personalized YouTube videos posted on the WarbyParkerHelp channel. Though the videos are produced with regard to specific questions from individuals, they are receiving 1k+ views each. Video: Watch a personalized Warby Parker ...