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Brands & Home

... A quantitative overview of youth’s spending habits and the impact brands have on young people’s communities.BRANDS SUPPORTING COMMUNITYWhich of the following, if any, are true for you?Please select all that apply I like when brands show local pride | I like when brands create ads/marketing campaigns that reflect the community/town/city I live in | I would like if brands offered more traveling pop-up stores 79% of Trendsetters in the U.S. and 74% in the UK feel that brands should host ...

General Travel Sentiments

... ., New Orleans during Mardi Gras, Germany during Oktoberfest) than visit when there isn’t a special event occurring.TRAVEL DECISIONSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I make travel decisions that will benefit the local economy I am visiting | It's hard to disconnect from my day-to-day work/ life responsibilities when traveling | Traveling within my own country isn't interesting to me | It's not as interesting to travel ...

Travel & Brands

... again during future travel | If I have a negative experience with a travel brand, I will avoid using that brand during future travel BRAND ADDITIONSWhich of the following, if any, are true for you?Select all that apply I wish there was more entertainment about traveling (e.g., TV shows, movies) | I wish brands provided recommendations for local exploration | I wish brands provided more opportunities for local exploration | I wish brands provided more recommendations for what to do when ...

Community At Home

... A quantitative overview of youth’s perceptions toward community at home.ALL-IN COMMUNITYHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel welcome in my community | I have a sense of community where I live | My community is a good reflection of who I am | I want to be involved in local politics/causes COMMUNITY CLOSENESSWhich of the following, if any, are true for you?Please select all that apply It's more fun to live ...

Supporting Social Causes

... , telling someone about a cause).DISCERNING FACTORS OF SUPPORTHow important, are each of the following in determining what causes you support and care about? If it affects someone I love | If it affects me personally | If it affects the world at large | If it affects my country | If it affects my city | If it affects my local community | If it affects a certain group of people (e.g., children, women) | If it affects my state/my county | The number of people it affects | If it affects a ...

The Everyday Equality Data

... agree with more. I think my local community is getting better | I think my local community is getting worse | I think my country is getting worse | I think my country is getting better | I think the world is getting better | I think the world is getting worse BRANDS CHANGING THE WORLDHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary Brands have the power to change the world | Brands have the ability to bridge the gap between different ...

Purchases

... find a sales associate KNOWN VS NEW STORESPlease select one statement from each pair that most closely aligns with your views.I prefer... Well-known brand stores (e.g., TopShop, M.A.C.) | Independent/ boutique/local brand stores | To shop at a store that has many brands | To shop at a store that is dedicated to one brand U.S. Trendsetters tend to buy things that are made in their country rather than other countries, whereas the opposite is true for UK Trendsetters and youth in France, Nigeria ...

Gen Z & Politics & Social Causes

... Gen Zs are concerned about the current state of the world, and think that it is getting worse, with approximately 80% of Trendsetters feeling this way. Fewer Zs, but still a majority, think their own country is getting worse. However, Zs are more likely than not to say that their local communities are getting better. Men tend to be more optimistic than women about the state of the world.Please select one statement from each pair below that you agree with the most. I think the world is getting ...

Retail

... apply. I try to use discount codes/coupon codes when shopping online | I try to use coupons when shopping in-store SUBSCRIPTIONS AND SHARED SERVICESWhich of the following, if any, are true for you?Please select all that apply. I have used or am interested in using a subscription service that sends me products (e.g. Birchbox, Dollar Shave Club) | In the past year, I have used a local resale market (e.g., Offerup, Craigslist) | In the past year, I have used a shared service (e.g., scooter share ...

Home Life

... anniversary of when I moved to my town/city LOCAL COMMUNITY While the majority of young people, especially Ys, feel a sense of community where they live and say they feel welcome in their community, only 14% are active members of their community. The community feel likely comes from the fact that nearly a quarter of young people say they are “regulars” at places in their neighborhood, especially those in the U.S., and a similar number say they know their neighbors fairly well, with women being more ...