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Macrotrends

The Gender Landscape

... dynasty, man vs wild, etsy, oprahTHOUGHTS ON GENDER “For men, there is the ‘metrosexual’ vibe, and a sense of being able to express femininity in both an emotional and aesthetic way. Women wear boyfriend jeans and men wear skinny jeans. You can have a ‘bromance’ without being gay, and have a gay friend without feeling uncomfortable. It’s an exciting time, with gay rights gaining momentum, and there are even hit songs like 'Same Love' that specifically hit on this topic." LEAH, 21“I think that ...

Race To Zero

... personalize and streamline processes, making them feel like a more efficient use of a consumer’s time (see Data Mine).I am always trying to make more time to get things done. I love companies who take into consideration my busy schedule because I can then get everything I need to get done ASAP! I also feel less stressed out.KIARA, 17, GAAlthough a brand can’t literally give a consumer time, another way they can help them make the most of it is by offering them ways to multitask. By turning time spent ...

Social Live

... video chat parties with groups of friends or encourage video viewing parties when they release new content. And given young consumers’ desire to feel closer to the entertainment they love, brands could create opportunities for Zs to video chat with the characters of their properties and hang out with their friends in the settings that these characters inhabit, like a virtual pop-up event. Consider how, when Snapchat first launched, it was an uncharted territory for brands to navigate, but now ...

Users Anonymous

... Loum was created exclusively for Stanford University.HUSH is an anonymous sharing platform that seeks to provide the purest form of freedom of speech by stripping users of their identities. - ANONYMOUS DATING & QUESTIONING - Mobile dating service TWINE matches users on a “personality first and looks later” basis. After matches are made based on location and interest, users can only see a blurred photo of their potential love interest while chatting. Photos aren’t made clear until both parties ...

Good Vibes

... of people use it as a platform to express their love for others and say how thankful they are to have certain people in their lives.CAROLINE, 25, NYIt’s only fitting that youth have transformed kindness into a cause given their group-oriented and inclusive nature. They feel compelled to care for one another and lift each other up as they believe they’re all in it together. Just as they are renewing their focus on civil liberties to ensure equality for all, they believe kindness is a basic human ...

The Optimization Generation

... the goals and activities that matter. Youth-friendly companies like Zappos and TOMS have reportedly embraced these teachings, and as Ys take on bigger roles in the workplace (see For Love And Money), other brands may as well. SAVVIER SOCIALIZING Ys were raised to be more group-oriented and inclusive than were other cohorts, making it difficult for them to optimize their social lives. Now that they’re only a Facebook invite away from all the friends, family, coworkers, and acquaintances that want ...

eLationships

... who tells it like it is. Social media is meant to be social. I want to engage in real, authentic conversations with people. Some may love the brand, some may be discovering it. Either way, there is power in being real and for me, that’s my guiding inspiration. ALIZA LICHT, SVP GLOBAL COMMUNICATIONS FOR DONNA KAREN INTERNATIONALAs DKNY PR Girl, Donna Karan SVP for Global Communications Aliza Licht tweets on behalf of DKNY with a singular voice that gives the brand the personality of a best friend ...

Web Esteem

... people’s posts on their travels. I would love to have the time and funds to participate in these adventures, but I am restricted by own sense of responsibility. Just recently, I watched in envy as so many of my friends posted stories and pictures of their trips to Coachella. SHALEV, 25I think it makes everyone feel a little happy when they see someone like their photo or comment on it. Or it makes you feel a little sad when you put something up that you thought everyone would like, but then they don’t ...

Pop Politics

... , ranging from Trevor Noah to Newt Gingrich. One panel teamed Tony Hale, the actor who plays the “body man” on Veep, with Reggie Love, who had the job for President Obama. The event sold more than 7,000 tickets and will be returning in June 2016. - Brands + Marketing - BEBE Clothing retailer Bebe partners with Rock the Vote to engage young women in the political process. As part of this effort, the Bebe website provides an online voter registration form, an FAQ section about voting with ...

Soloists

... , as well as new pockets of space where employees can “hole up and work quietly—and alone.” - DIGITAL ALONE TIME - BIENTÔT L'ÉTÉ While most video games are designed to challenge the player with specific tasks and include increasingly complex storylines and character interactions, Bientôt L’été instead features the user’s avatar, alone, on a contemplative walk through dreamlike beach landscapes. As the “player” moves through the “game,” phrases about love and loss meant to stir emotions roll past ...