308 results for '"marketing"'
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Macrotrends

The 3Rs

... Traditional cause marketing dictated that organizations donate a portion of their proceeds to charity, send out personalized return address labels to lure in checks, or broadcast ads to provoke guilt (Save the Children) or shock (PETA). But these go-to tactics no longer resonate with young consumers, who require more than provocative images, vague promises, or trivial SWAG to propel them to action. Young people who want to make a difference now expect to know the intended and actual results of ...

Stick It

... media marketing company RadiumOne to create custom digital stickers of its products. When editing pictures with RadiumOne’s Photo Effects tool, users can add stickers of their favorite Popchip flavors to photographs and share their customized photos with friends.To promote the Diane von Furstenberg Collection for GapKids and BabyGap, Aviary created custom stickers, photo frames, and filters that reflect the clothing’s safari style. Those using Aviary and its partner apps can decorate their photos ...

Global Bytes

... , shoppers are attending pop-up events and scanning QR codes to make purchases. Even big box stores are entering the country without a physical retail footprint, finding that they don’t need one to reach coveted Y and Z consumers. A side benefit of taking this approach is avoiding the exceedingly high cost of real estate in major Chinese cities, though retailers still need significant marketing efforts to get noticed in the increasingly crowded marketplace. - International YouTube Stars - As Ys and Zs ...

Leagues Of Their Own

... . Consider sponsoring or hosting events around these sports to show your brand’s relevancy and cultural savvy.As young consumers rally behind non-traditional sports, they feel a sense of ownership over these games and regard them as the new leagues for their generations. Marketing and media should reflect these games as wholly relevant to the sports world today, just as Ys and Zs do. Entertainment properties are inspiring young consumers to participate in nontraditional sports. When launching a new ...

Have Guidance, Will Travel

... brand’s marketing and activations makes this passion point part of that lifestyle; offering brand-hosted travel experiences takes it a step further that young people will respond to. - Brands Providing Travel Recommendations - These brands are offering curated travel tips to make the process of planning a trip easier for consumers. Best Western In a collaboration with IBM Watson, Best Western used artificial intelligence to offer personal travel tips to consumers. In A.I.-powered ads on IBM-owned ...

Soloists

... who do so. But they still have a small concern that they themselves won’t convey the same aura of cool, collected maturity as their peers. After all, to truly take advantage of alone time, one can’t spend every minute checking one’s phone trying to seem occupied. They are finding it takes practice to be comfortable in such situations and are working toward this goal when they go out solo. Marketing Advertising targeted to Ys and Zs has generally focused on young generations’ group-oriented nature ...

Ethical Click

... reasons. While they’re still as popular as ever, murmurs of a potential backlash are being heard among particularly conscious consumers who are starting to question the ethicality of using them. Two years ago, a marketing agency came under fire when it hired members of Austin’s homeless community to walk around carrying mobile Wi-Fi devices, offering SXSW conference-goers Internet access in exchange for donation. (Their pay? $20/day.) More recently, the media has turned its spotlight on the “1099 ...

Outer Limits

... demand, we’re seeing a surge in entertainment, fashion, and marketing that celebrates the subject. Landmarks in space exploration will continue to be major events in young consumers’ lives. And as video, photos, live streams, and calls from space become increasingly accessible, space as a subject and setting will inevitably become an ever-larger part of the cultural conversation. Brands that acknowledge this new frontier early on, whether via education and information, original content, products, or ...

Duty Free

... . If young people are no longer making decisions in the same manner, brands need to find new ways to reach them and remain relevant. From targeting marketing to key influencers in social groups rather than the end user to developing a service model rather than a sales model, brands need to update themselves for the modern young adult. At the same time, taking into account young consumers’ new adult obligations, brands have an opportunity to show young people how they can aid them in their new goals ...