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Popular Culture & Digital

... game apps. Additionally, more than six in 10 youth from South Africa, the U.S., Mexico, and Indonesia use social media apps weekly, more than any other country.In the past year, which of the following categories of apps have you used at least weekly?Please select all that apply. Social media | Music | Chat/messaging apps (e.g., WhatsApp, iMessages, Viber) | Video streaming (e.g., TV, movies, YouTube) | Video games | Photography (e.g., taking pictures, editing pictures) | Reading | News ...

Home Life

... community where I live | I know my neighbors fairly well | I am a "regular" at places in my neighborhood (e.g., frequently visit the same coffee shop, restaurant) | I am an active member of my community (e.g., volunteer locally, on the local schoolboard) LOCAL AREA RESOURCESHalf of Trendsetters wish there were more resources for them to learn about events in their local area. Another 39% wish there were more resources to learn about news in their local area. Young adults in the U.S. are far more ...

The Everyday Equality Data

... /social issues | I've made a clothing item/accessory with a statement about politics/social issues POLITICS AND THE NEWSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I don't trust politicians | The news stresses me out | Politics stresses me out | I do not have faith in the political system in my country | I find it hard to figure out what to believe when it comes to political information REGISTERED TO VOTEWhich of the following, if ...

Entertainment Landscape

... media | Streaming video | Books | News/current events | Gaming | Art | Live events | Cable TV subscription | Broadcast TV (e.g., NBC, ABC) | Celebrity culture (e.g., Hollywood stars, social media stars) | Magazines SPENDING SPREEAbout nine in 10 young adults are willing to splurge on entertainment. Trendsetters, even more so than the general population of youth, are willing to splurge on Internet service, games or video games, movies, and streaming subscription ...

Global Y View

... not more than, traditional news sources, particularly in developing countries. Additionally, Ys in almost every country surveyed say that they rely on TV shows to stay up-to-date on what’s happening in the world. Which of the following sources do you use to stay current with what’s going on in the world?Top 5 per country Social media (e.g., Facebook, Twitter, YouTube, etc.) | News sources (e.g., newspapers, news websites, news channels, etc.) | TV shows | Blogs | Online videos | Movies ...

Gen Z Landscape

... environment | Health and fitness | Fashion | Beauty/grooming | Unstructured play/ creativity | Religion | Volunteering | Virtual reality | Politics/news | Celebrity culture | Meditation/ mindfulness | Podcasts Music | Social media | Movies | Shopping | Getting good grades/learning | Fashion | Gaming | Cooking/food/ restaurants | Technology | Beauty/grooming | TV shows | Sports | Art/design | Travel | Health and fitness | Reading | Nature/the environment | Science ...

Trust

... they don’t trust politicians. The majority also find it hard to figure out what to believe when it comes to political information. Most think that there are no unbiased news outlets, leading them to seek out multiple sources in order to get a more complete picture of political and social issues (see Flair and Balanced).How strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I don't trust politicians | I find it hard to figure out what to ...

Involvement In Social Causes

... because they are encouraged to do so by friends and family, many more opt to do so because they care about specific causes and believe getting involved makes them better people. UK youth are more likely than their American counterparts to feel inspired to take action with social causes through news or entertainment media.Which of the following, if any, are reasons why you get involved in social causes?Please select all that apply. I care about them | It makes me a better person | I feel an issue is ...

Game Changers UK Fan Segmentation

... not-so-legal streams. Casual Fans are among the most likely to have sports news apps on their mobile devices, which feeds their need for scores and updates related to their gambling and fantasy activities. Challenger Fans are among the most likely to have team-specific apps on their phones, which is reflective of their loyalty to their favorite teams. Which of the following, if any, are true for you? Please select all that apply. I have sports news apps on my phone/tablet | I have sports ...