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Macrotrends

Social Studies

... reengage them, particularly since they are spending more time on social media platforms than fewer of their parents, relatives, and teachers are on, like Instagram, Snapchat, and WhatsApp. Despite the drop in activity, Facebook still has more teen users than any other platform. More than half (55%) of teens surveyed for this report said that Facebook is still cool. As such, it’s crucial that marketers maintain an active presence on the platform. Although it’s important for brands to experiment with ...

POP Trends

... staged a successful April Fools’ Day prank that demonstrated readers’ tendency to share articles without bothering to read past the headline. Now, in reaction against the sort of instinctive posting that lacks context or confirmation, a growing number of startups and projects are highlighting the comprehensive background—i.e., the basic facts, historical and cultural context, and analytical implications—of the stories they report. Part Wikipedia, part breaking-news service, Vox uses ...

Data

Food, Diet & Health Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Maintaining Physical HealthWhich of the following, if any, do you do to maintain your physical and mental health?The Picture of Health Report 2020Physical Health Sleep | Eat right | Exercise/practice yoga | Spend time outside/ in nature | Go to the doctor/ dentist for checkups | Take nutritional supplements/vitamins Diet/Eating Habits AttitudesWhich of the statements below best corresponds with how you ...

Activism Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Personal ResponsibilityWhich of the following, if any, are true for you?Generations Report 2019Please select all that apply. I consider it a personal responsibility to help others | I consider it a personal responsibility to make the world a better place Difference in the WorldWhich of the following, if any, is true for you?Purpose & Polarization Report 2020Please select all that apply. I believe that I ...

Food, Diet & Health Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Maintaining Physical HealthWhich of the following, if any, do you do to maintain your physical and mental health?The Picture of Health Report 2020Physical health Eat right | Go to the doctor/dentist for checkups | Listen to music Diet/Eating Habits AttitudesWhich of the statements below best corresponds with how you feel about each of the following categories?The Picture of Health Report 2020Diet/eating ...

Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Important Brand QualitiesHow important, if at all, are each of the following brand qualities?Purpose & Polarization Report 2020Very Important Summary Affordability | Good customer service | Transparency (pricing, employee treatment, product production) | Entertaining marketing Priority CategoryWhich of the following categories, if any, do you find yourself prioritizing when it comes to your spending ...

Finance Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Financial AttitudesWhich of the following, if any, are true for you?The Picture of Health Report 2020 I think it is important to have savings | I know how to budget | I am worried about a total economic collapse Financial ToolsWhich of the following, if any, are true for you?The Picture of Health Report 2020Please select all that apply. My own debit card | My own savings account | A mobile wallet (e.g ...

Shopping, Retail & Brands Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Brand AttitudesHow strongly do you agree or disagree with each of the following statements?Everyday Equality Report 2020Strongly/Somewhat Agree Summary Brands need to acknowledge people living with disabilities to be relevant | Brands need to stand up for their values to be relevant | Brands should be public about internal policies about social issues | Brands have the power to change the world | Brands ...

Entertainment & Media Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Z Segments.Platform UsageWhich of the following social platforms, if any, do you currently use?Global Culture Forecast 2018Please select all that apply. YouTube | Facebook | Instagram | Twitter | Snapchat | LinkedIn Top Media FormsWhen comparing each of the following types of media to one another, which are the 3 that you consider the best?Generations Report 2019Please select the top 3 you regard as the best ...

Leisure Data

... any, have you done or are you interested in doing?Global Culture Forecast 2018Have Not Gone To/Done This But Am Interested In Going/Doing Summary Cooking class | Attended a trivia event | Educational lecture (outside of school/work purposes) Passion PointsWhich of the following, if any, are you personally passionate about?Generations Report 2019 Music | Gaming | Movies | Social media | Learning/education | TV shows | Shopping | Travel | Fashion/style | Reading | Nature/the ...