648 results for '"social media"'
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Macrotrends

Pop Politics

... and current events as it does the way politicians themselves craft their personal brands to appeal to an increasingly influential voter demographic. Pop Politics are making current events and issues not only more accessible but also more relevant and engaging to youth. No longer limited to the 6 o’clock news or front page headlines tossed onto one’s doorstep, political coverage is now integrated into most forms of media enjoyed by young people. From blog posts shared on social media to regular ...

Personal Property

... especially evident in the rise of photos of even the most seemingly small details of one’s home décor infiltrating social media, from rugs to brass nobs; young adults enjoy showcasing their eye for design with four in 10 Trendsetters having posted a photo of their home or home décor on social media. And while young adults try to make the outside of their home stand out, the inside often allows for more customization and creativity—especially for those who don’t own a home yet. To that end, young ...

Brand Friends Forever

... The real-time web has broken down the wall between corporations and consumers, shifting brands into the role of constant companions. As a result of social media, brands have become more like people. Indeed, they are now able to converse, listen, hang out, “friend” consumers, and forge more intimate one-to-one relationships, compelling Gen Ys to think of them as trusted friends. Today, companies that strive to be Brand Friends Forever—a BFF—must wholly develop their human sides, and think and ...

Perfect Boyfriend

... Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.Women have traditionally looked to romance novels and romantic comedies for representations of the perfect man. But in the age of social media, they are instead reading (and building) Tumblrs about him. In a twist on fan fiction, these visual blogs present over-the-top depictions of today’s dream mate, and thus provide an outlet for women to fantasize about a nonexistent romantic ...

MEtail

... instrumental in this line of thinking. Young consumers are accustomed to the idea that they can be producers of anything they want. They’ve grown up in a world where anyone can put a creative work in front of an audience; for example, having a phone allows anyone to be a photographer or filmmaker, while social media affords them a gallery or theatre for showcasing those works. With production tools and an immediate audience so readily available to them, young people consider themselves just as capable of ...

Pop In

... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...

Hi & Buy

... . Like a QVC for youth, Packagd will feature live videos of the channel’s stars unboxing products and doing live demos and reviews. Purchases can be made by adding items to the app’s cart while watching the live streams.Live Shop Launched in Japan, the startup app wants to be a more entertaining version of a free-for-all Facebook Live-stream, with shopping capabilities built in. The Live Shop team selects social media influencers to create engaging live-stream shows for selling items. Viewers can ...

The Monetization Generation

... called Depop, where I sell my unwanted new or used clothing and accessories. I have currently earnt over 100 pounds.MIMI, 14, UKWhile Zs first used social media as a way to build their image, they’re now using these platforms to build their bank accounts, too. Along with obtaining support in the form of likes and comments, they’re looking for their friends to support them financially. Self-promotion of anything one has to sell is acceptable to them because they’ve hardly known a time in which people ...

Web Esteem

... Ys’ web presence is irrevocably tied to their self-worth and self-esteem. Whereas earlier generations used to look in a mirror to confirm their with-it-ness and overall self-worth, today’s teens are instead compulsively checking their social media reflection. Their online communities are a source of not just entertainment and socialization, but also of personal validation; one correspondent told us that social media is a means of “building up an identity for yourself.” This emergent Web Esteem ...

GPS (Global Positioning Success)

... uniqueness of consumers’ specific place in the world will stand out all the more. Showcase a particular region—including its culture, traditions, geography, and people—to appeal to these “first glocals.” Indian beer brand Kingfisher created a social media beer-chugging campaign, called #KFBeerlympics, with a local twist. The brand selected seven cities in the country and invited Twitter followers to pick a team name that captured the essence of each city (i.e. #DelhiChugstars, #BangaloreBarrels ...