648 results for '"social media"'
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Macrotrends

Scene Stealers

... watch, read, listen to, etc., but when it comes to the works they feel most strongly about, they aren’t fulfilled by just consuming the piece of entertainment itself. Indeed, 68% of youth in the U.S. and 62% in the UK wish there was more entertainment about the creation of entertainment.When it comes to my favorite entertainment, I tend to follow the writers, directors, and production companies on social media. I'm obsessed with looking them up! If a new show has come out, like ...

Active-ists

... media; athletes’ public personas have become more exposed, giving young people more access to them and the causes they support. However, as youth are so immersed in the social media sphere in their daily lives, they don’t necessarily see an athlete’s online advocacy as being a grand gesture. One 15-year-old female from New York told us in a focus group, “I feel like it’s more effective if it’s during a game because anyone can go on Twitter whenever they want, and that’s nothing really special ...

Inside Out

... generation, being raised in a time which Christian ideas and influence are no longer dominating the world, this does not mean Zs are anti-religion. They’re expressing their interest in religion in nontraditional ways; rather than attending a weekly service at a local place of worship, they’re following religious and spiritual leaders on social media—approximately two in 10 Trendsetters in the U.S. and one in 10 in the UK do so, and the general population on social media will likely follow suit. As ...

Free For All

... to engaging with a brand.FREE TIME ACTIVITIESAmong Trendsetters, more than eight in 10 in the U.S. and seven in 10 in the UK, do each of the following in their free time: listen to music, watch movies/TV shows, watch TV/videos, and browse social media. In both countries women list each of these items more so than men, as do Gen Zs in the U.S. Outside of these top five free time go-to’s, other passion-based activities arose. Four in 10 youth in the U.S. and UK, as well as 73% of U.S. Trendsetters ...

Personal Property

... especially evident in the rise of photos of even the most seemingly small details of one’s home décor infiltrating social media, from rugs to brass nobs; young adults enjoy showcasing their eye for design with four in 10 Trendsetters having posted a photo of their home or home décor on social media. And while young adults try to make the outside of their home stand out, the inside often allows for more customization and creativity—especially for those who don’t own a home yet. To that end, young ...

Web Esteem

... Ys’ web presence is irrevocably tied to their self-worth and self-esteem. Whereas earlier generations used to look in a mirror to confirm their with-it-ness and overall self-worth, today’s teens are instead compulsively checking their social media reflection. Their online communities are a source of not just entertainment and socialization, but also of personal validation; one correspondent told us that social media is a means of “building up an identity for yourself.” This emergent Web Esteem ...

GPS (Global Positioning Success)

... uniqueness of consumers’ specific place in the world will stand out all the more. Showcase a particular region—including its culture, traditions, geography, and people—to appeal to these “first glocals.” Indian beer brand Kingfisher created a social media beer-chugging campaign, called #KFBeerlympics, with a local twist. The brand selected seven cities in the country and invited Twitter followers to pick a team name that captured the essence of each city (i.e. #DelhiChugstars, #BangaloreBarrels ...

Hi & Buy

... . Like a QVC for youth, Packagd will feature live videos of the channel’s stars unboxing products and doing live demos and reviews. Purchases can be made by adding items to the app’s cart while watching the live streams.Live Shop Launched in Japan, the startup app wants to be a more entertaining version of a free-for-all Facebook Live-stream, with shopping capabilities built in. The Live Shop team selects social media influencers to create engaging live-stream shows for selling items. Viewers can ...

The Monetization Generation

... called Depop, where I sell my unwanted new or used clothing and accessories. I have currently earnt over 100 pounds.MIMI, 14, UKWhile Zs first used social media as a way to build their image, they’re now using these platforms to build their bank accounts, too. Along with obtaining support in the form of likes and comments, they’re looking for their friends to support them financially. Self-promotion of anything one has to sell is acceptable to them because they’ve hardly known a time in which people ...

Pop In

... their contribution as being as relevant in the cultural conversation as content, celebrities, and characters themselves. Older generations may assume young people's desire to Pop In content is out of pure narcissism and desire for interesting fodder to post on social media. While this trend does serve those purposes, there are also much deeper motivations for modern youth: they want to show their fandom in a highly personal way and feel a sense of community. Young consumers want to share their love ...