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Brands & Marketing

... experience with these actions, products, or services? Garden/outdoor | Accessories not including shoes (e.g., wallet, jewelry) | Dining out (e.g., restaurants, takeout, fast food) | Home décor/furniture | Bars/clubs | Clothing | Groceries | Sports/fitness (e.g., sports equipment, workout gear) | Traditional media (e.g., books, DVDs) | Alcoholic beverages not at a bar/restaurant (e.g., wine, beer, hard liquor) | Entertainment events/experiences (e.g. theater, concerts ...

Generational Overview

... A quantitative overview of generational sentiments toward aspects of life today.PASSION POINTSWhich of the following, if any, are you personally passionate about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering ...

Gen Z Landscape

... Zs are also passionate about gaming and movies. Getting good grades, art and design, and cooking/food-related activities are more important to young people in the U.S. than those in the UK.Which of the following, if any, are you personally passionate about?Please select all that apply. Music | Gaming | Getting good grades/learning | Movies | TV shows | Technology | Reading | Art/design | Cooking/food/ restaurants | Sports | Social media | Shopping | Travel | Science | Nature/the ...

In-Store Vs. Online Shopping

... /restaurant (e.g., wine, beer, hard liquor) | Vehicles (e.g., cars, bikes) | Household supplies (e.g., cleaning supplies, toilet paper) | Garden/outdoor | Pet care | Beauty/grooming (e.g., hair care, makeup) | Household electronics (e.g., TV, microwave) | Shoes | Home décor/furniture | Clothing | Health/wellness (e.g., supplements, treatments) | Accessories not including shoes (e.g., wallet, jewelry) | Sports/fitness (e.g., sports equipment, workout gear) | Children's items (e.g., diapers ...

Popular Culture & Gaming

... ., board games, cards) is my favorite form of entertainment Playing video games is my favorite form of entertainment | Playing physical games (e.g., board games, cards) is my favorite form of entertainment TYPES OF GAMES PLAYEDMen around the world are most likely to play multiplayer games, followed by adventure games and sports games, whereas women around the world are most likely to play puzzle games and solo-player games. In China, a majority of youth play multiplayer games, and they’re also ...

Community At Home

... | Join a social club | Join a meetup group (e.g., sports rec league, crafting group) | Join a networking group | Join a religious group | Join an in-person book club | Join a co-working space | Join a supper club FEELING CONNECTEDHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I feel connected to my country | I feel connected to my town/city | I feel connected to my neighborhood/community 6 in 10 youth in the U.S. and UK say the ...

Popular Culture & Movies

... country, youth in South Africa (75%) rank #1 in watching comedy movies, while action/adventure (the #2 rated movie genre) is tied at 53% among youth in the U.S., Mexico, and South Africa.Which of the following types of movies do you most like to watch?Select all that apply. Comedy | Action/adventure | Science fiction | Animation | Fantasy | Thriller/suspense | Horror | Drama | Romance/love | Superhero | Based on a book | Documentary | Historical | Musicals | Sports | Foreign ...

Home Life

... important factors in your decision?Important To Where I Live Affordability | Nature/outdoors activities (e.g., hiking, gardening) | Foodie culture | Diverse/multicultural | Movies/film scene | High technology (e.g., smart city) | Music/dance scene | Art/design scene | Wellness/fitness scene | Intellectual scene | Fashion/style scene | Distilleries/ breweries/wineries | Religion/spirituality | Sports scene | LGBTQ+ scene | Accessibility to large/international airports ...

Shopping Behaviors

... , apparel, footwear, beauty and grooming products, and household products. Additionally, many are shelling out for what may be considered “wants” rather than “needs,” such as dining out, entertainment, accessories, and sports and fitness. Their diverse array of purchases shows that young people are not reluctant to spend on non-essentials. In which of the following categories, if any, have you purchased products or services from in the past year?Please select all that apply. Grocery ...