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Macrotrends

Social Studies

... counterparts, most likely because with just six seconds to tell a story, users need to get creative in their executions. Videos tend toward the quirky, clever, and silly. Stop-motion and similar approaches to short-form video editing give Vine videos a cohesive aesthetic style; few submit Vines that are merely six unedited seconds of video.USERS: 150 millionVIDEO LENGTH: 15 secondsEMBEDDABLE: YesFILTERS: 13EDITING FUNCTIONALITY: Users can delete and reshoot individual frames within their 15-second ...

Sports Clubbing

... allows them to carry the athleisure trend into their partying activities. They have deemed activewear to be highly fashionable and worthy to wear in almost any setting, including the office, so it’s only fitting that they want to sport such stylish yet comfortable attire when going out, too. Whereas traditional nightlife often requires more formal ensembles and effort in getting ready, youth find Sports Clubbing best appeals to their casual and active style preferences.TEAM BONDINGSports ...

Pop Politics

... traveling to attend the United Nations General Assembly for fun, similar to how they travel to music festivals. Because politics have become sort of its own form of “must-see-TV,” young people have come to expect a style of punditry that aligns with this cultural change. As pop culture itself has become smarter, it’s only fitting that politics have become more deeply immersed in pop culture. Think high-meets-low cultural critique that speaks to the growing intellectualization of pop culture, and vice ...

Personal Property

... , or give new life to existing products.Young people admire home items with craftsmanship and character. Consider partnering with local artists to host events or create limited-edition home products, or even sponsoring flea market style events for people to exchange home-related items.Gen Ys are more interested in experiences than products, yet are still buying products for their home. To best reach them, brands should position products for the home as a way to have an experience. For instance, as ...

IRL (In Real Live)

... the room-style game. Called Defenders of the Triforce, the experience will be offered via an eight-city U.S. tour, beginning January 2017.Pokémon: Symphonic Evolutions Tour The video game concert Pokémon: Symphonic Evolutions offers orchestrated music from the franchise’s history accompanied by visuals from the game. The event began in 2014 and, given its popularity, more dates are scheduled throughout 2017.Strangest Things The Strangest Things club concert tour brings the world of the Netflix hit ...

Brand We

... weddings around the world are now produced, from the choices surrounding style and scale to those attached to payment and tradition. Many global youth today believe that key romantic milestones better serve them when they occur during a relationship’s formative years than they do post-marriage. More than two-thirds (68%) agree that it’s important to live with a partner before marriage, and 64% believe that it’s important to have sex with your partner before marriage. They recognize their generation’s ...

Tech Truths

... extension of themselves or a voice assistant a member of their family. In fact, four in 10 Zs in the U.S. and nearly a third in the UK consider their cellphone the most personal thing they own, and this is significant in topping other possessions that may be more reflective of their individual passions, style, or experiences. What's more, Zs in the U.S. place considerably higher importance on their phones than Ys in the UK (42% versus 30%, respectively), demonstrating just how deep-rooted Zs' digital ...

The Monetization Generation

... . Zs have also grown up during the growth of the gig economy, giving them more access to find and take on odd jobs. They’re frequently discovering ways to make money because the ability to do so is at their fingertips—and it's become even easier recently with the launch of Pickle, a TaskRabbit-style app aimed specifically at their generation. We’ve previously noted Zs’ self-starter tendencies as they use their playtime for professional purposes to gain skills in an industry they hope to enter ...

Friends With Benefits

... challenges alone. BAILEYS Recognizing the importance of friendship, especially in China given its one-child policy, Baileys created ads addressing how friends can fill the role of sisters. Short documentary-style films depicted pairs of modern “sisters,” and the liquor brand invited fans to share their own stories of friendship. MCDONALD'SWhereas most brands create deals, discounts, and pricing plans specifically for families, McDonald’s in the Philippines recognizes that young people spend much of ...

Gender Worldwide

... Moiseev (who is in fact openly gay), Philipp Kirkorov, and Sergey Zverev all experiment with makeup, sparkly attire, and diva-esque theatricality, and are loved for it, not in spite of it; on the women’s side, performer Zemfira exhibits a tomboyesque, almost androgynous style. Though these artists do receive a bit of homophobic backlash, primarily from YouTube commenters, their overall success in Russia suggests that there might be an undercurrent of tolerance (or at least indifference) amid the ...