381 results for '"technology"'
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Macrotrends

Leagues Of Their Own

... -worthy lives, and their quest for this, coupled with their fear of being bored, is prompting them to seek out more types of sports that they can play and/or watch. They have been conditioned to constantly be doing something interesting, particularly as they seek to be well-rounded and prefer experiences over products, driving them to want more sports than those that have been around for decades. Just as pop culture moves at a rapid speed, with new content and technology constantly pushing the ...

Pop In

... motivate this behavior and those that don't enable it will miss out on an important touchpoint in consumer engagement. In fact, it will likely become riskier for brands to regard youth as merely consumers, since they see themselves as stars. Brands should also consider creating physical merchandise, like stickers, that allows fans to put their face on a character. Brands should also consider leveraging technology to aggregate photos—when given consumers' permission—to give fans digital ...

NOwners

... presents itself as brand evangelism or ambassadorship. While some product categories may continue to benefit from traditional approaches to loyalty—for example, the technology sector—others need to think creatively about how to stay front-of-mind among fickle consumers. One option is to embrace collaborative consumption by offering NOwner alternatives to purchasing. Patagonia epitomized this approach with its successful Don’t Buy This Jacket ad, which in 2011 encouraged consumers to consider recycling ...

Fauxsumerism

... WISHLISTING TO ENCOURAGE PRODUCT DISCOVERY.Need Supply Co.’s Win Your Wishlist contest tasked fans to create a wishlist totaling more than $1000 for a chance to win everything on it.CONNECT THEM WITH THE PRODUCTS THEY DISCOVER IN THEIR DAILY LIVES.New app and purported “Google for fashion” ASAP54 uses image recognition technology and a team of on-call “product trackers” to help users identify products they spot in real life.FAUXSUMERISM EXTRA CREDIT Start wishlisting on sites like Nuji, Addwish, or ...

Flair and Balanced

... the sports website SB Nation, technology site The Verge, and video gaming website Polygon. Vox aims to help readers cut through the noise to understand what's driving events in the headlines, on “everything from Taxes to Terrorism to Taylor Swift.”Nine in 10 Trendsetters in both the U.S. and UK are open to hearing a variety of opinions about political topics.80% of young adults in the U.S. and 74% of those in the UK believe it is important to follow multiple sources of information when it ...

Next Gen Brand Loyalty

... specs; to align themselves with a brand as a consumer, the brand must be aligned with their values as an individual—Ys and Zs want brands to represent them and help them build out their lifestyle, as well as do good for the world. Rather than emphasizing the low cost of its offerings, an entertainment brand could appeal to them by helping them channel their avid wanderlust, or a technology brand could sell its commitment to providing accessibility in developing countries rather than pushing ...

Dream Team

... equipped with the necessary technology, baseball-themed decor, and an exclusive MLB gift. The available food menu was also baseball-themed.Mohegan Sun Mohegan Sun partnered with FanDuel to introduce its casino customers to a new form of gambling, offering them exclusive access to fantasy sports experiences and contests.More than 2 in 3 Trendsetters engage in sports fantasy leagues, with about a third doing so weekly or more often.33% of UK young adults and 29% of those in the U.S. think engaging in a ...

Shop Talk

... when compared to their older counterparts—in the U.S., 52% of Ys and 46% of Zs prefer to shop online, whereas only 42% of Xers and 36% of Boomers feel this way. When they are online shopping, each generation’s behaviors around technology play a part. Ys and Zs in the U.S. are split half and half in their preference for shopping via a mobile device (e.g., cellphone, tablet) or a laptop/desktop computer, but Boomers and Xers greatly prefer a laptop/desktop computer, with 75% and 57 ...

The Urge To Splurge

... and even re-date their partner, and splurging on a meal out is a format to accomplish this.Boomers in the U.S. are also making less ephemeral purchases, explaining their tendency to splurge on clothing, tech & accessories, and shoes. While this generation adopts new technology at a later age than any other generation, their purchases in this category are influenced by younger generations, who are ready adopters and are eager to assist their Boomer parents and grandparents when needed. Additionally ...

Parenting In Partnership

... than friends to provide relevant advice. To be sure, the constant presence of technology has changed the parenting game: Boomers didn’t have to worry about what their Gen Y children were doing on their cellphones at the age of 10, for example, nor did they have a stream of data about their children’s health or digital activity to consult. But parenting has changed in more fundamental ways as well. Whereas Boomers put their children at the center of the family and got down on the floor to play with ...