381 results for '"technology"'
Filter by:

Macrotrends

The Gig Is Up

... access technology has provided for seeking out job options (see examples), Ys and Zs are the first generations that have the ability to capitalize on the money-making opportunities provided by the gig economy. The gig economy is only growing, and as expectations evolve, services are emerging to provide benefits, which is often considered to be a major drawback of participating in this marketplace. The gig economy takes youth’s propensity to Build Your Own Career to greater heights by giving them ...

Have Guidance, Will Travel

... interested in doing so—the majority in each country have used a travel agent or are interested in using one. Although it may sound strange at first that young people, who have adopted technology into every aspect of their lives, would return to this outdated service, it fits in context with Ys' preference for experiences over products; Ys redefined the concept of luxury to match their experience-first lifestyle, and as such, they view travel agents and similar services as providing that luxury ...

Flair and Balanced

... the sports website SB Nation, technology site The Verge, and video gaming website Polygon. Vox aims to help readers cut through the noise to understand what's driving events in the headlines, on “everything from Taxes to Terrorism to Taylor Swift.”Nine in 10 Trendsetters in both the U.S. and UK are open to hearing a variety of opinions about political topics.80% of young adults in the U.S. and 74% of those in the UK believe it is important to follow multiple sources of information when it ...

Pop In

... motivate this behavior and those that don't enable it will miss out on an important touchpoint in consumer engagement. In fact, it will likely become riskier for brands to regard youth as merely consumers, since they see themselves as stars. Brands should also consider creating physical merchandise, like stickers, that allows fans to put their face on a character. Brands should also consider leveraging technology to aggregate photos—when given consumers' permission—to give fans digital ...

Dream Team

... equipped with the necessary technology, baseball-themed decor, and an exclusive MLB gift. The available food menu was also baseball-themed.Mohegan Sun Mohegan Sun partnered with FanDuel to introduce its casino customers to a new form of gambling, offering them exclusive access to fantasy sports experiences and contests.More than 2 in 3 Trendsetters engage in sports fantasy leagues, with about a third doing so weekly or more often.33% of UK young adults and 29% of those in the U.S. think engaging in a ...

Next Gen Brand Loyalty

... specs; to align themselves with a brand as a consumer, the brand must be aligned with their values as an individual—Ys and Zs want brands to represent them and help them build out their lifestyle, as well as do good for the world. Rather than emphasizing the low cost of its offerings, an entertainment brand could appeal to them by helping them channel their avid wanderlust, or a technology brand could sell its commitment to providing accessibility in developing countries rather than pushing ...

Gut Check

... & FILTERED LISTS - SOCIAL MEDIA ASSURANCE Reflections of social media support are making their way into brick-and-mortars. Whether via signage indicating items that are frequently pinned, as practiced by Nordstrom, or technology that makes it easy to crowdsource a second opinion, social media validation gives shoppers immediate assurance that they’re making the “right” call. In this spirit, Karl Lagerfeld’s Regent Street flagship features iPad-embedded fitting rooms and encourages shoppers to take a ...

Parenting In Partnership

... than friends to provide relevant advice. To be sure, the constant presence of technology has changed the parenting game: Boomers didn’t have to worry about what their Gen Y children were doing on their cellphones at the age of 10, for example, nor did they have a stream of data about their children’s health or digital activity to consult. But parenting has changed in more fundamental ways as well. Whereas Boomers put their children at the center of the family and got down on the floor to play with ...

True To Self

... and offline lives means that now, in the same way that being comfortable in your own skin signifies a coming of age, so, too, does being comfortable in your social profile. While gaining confidence arguably comes with the territory of growing older and wiser, age alone does not explain this shift: early adoption of technology also plays a role. Because Gens Y and Z are on the forefront of the digital revolution, they’ve already experienced many common social media-related growing pains and have ...