Under The Influence Dec 03, 2019 ... Trendsetters, 46% in the U.S. and 35% in the UK I like to share their new brand discoveries with others.CATEGORIES YOUTH INFLUENCEIn which of the following categories, if any, do you influence others? Movies | TV show | Fashion/style | Shopping | Music/bands | Food/beverage | Video games | Restaurants | Beauty/grooming | Health & wellness | Cooking | Fitness | Books/literature | Art/design | Technology | Comedy | Pets/pet care | Travel | Sports | Digital culture (e.g., blogs ...
Worldly Improvement Feb 28, 2018 ... A quantitative overview of youth’s attitudes towards travel and worldly culture in regards to self-improvement. Nearly 9 in 10 U.S. and UK Trendsetters agree traveling helps them be the best version of themselves.MORE TRAVELHalf of U.S. and UK Trendsetters have taken a personal trip in the past year.Which of the following, if any, are true for you?Please select all that apply to you. I have taken a personal trip (not for work) in the past year | I am traveling more now than I did a ...
Stresses & Fears Mar 09, 2020 ... A quantitative overview of young people's attitudes and behaviors toward the stresses and fears in their lives today.FEELING THE STRESSHow strongly do you agree or disagree with each of the following statements?Strongly/Somewhat Agree Summary I will not let fear of terror attacks stop me from living my life (e.g., limiting travel destinations, using public transportation, going to concerts) | The news stresses me out | Politics stresses me out | I feel there is nothing I can do about ...
The Future Of Innovation Aug 25, 2018 ... A quantitative overview of youth’s perceptions toward the future of innovation and technology.1 in 3 UK and 1 in 5 U.S. Trendsetters do not want to get the first version of a new technology.OUTSIDE INTERESTSOnce portrayed as far-fetched ideas in sci-fi movies, space travel and traveling at the speed of light are now becoming IRL innovations for Gen Ys and Gen Zs. Nearly half of U.S. and UK Trendsetters are interested in space travel/tourism, and another four in 10 are also interested in hyper ...
Life Events & Milestones Mar 13, 2019 ... high school/secondary education | Travel a lot | A flexible schedule | Have children | An advanced degree (e.g., master's, Ph.D) | Own my own business | Other | None of the above LIFE ACHIEVEMENTSWhich of the following, if any, have you already done or do you want to do in your life? Get a driver's license | Live on my own | Have a career | Buy/lease a new car (a car that has not been previously owned) | Buy a home | Be financially secure | Graduate from university ...
Purchases Jun 12, 2019 ... décor/furniture | Travel (e.g., plane tickets, accommodations) | Sports/fitness (e.g., sports equipment, workout gear) | Bars/clubs | Children's items (e.g., diapers, kids clothing) | Vehicles (e.g., cars, bikes) | Garden/outdoor | None of the above BRAND NAMES VS BRANDLESS PURCHASESOf those same categories that you have made a purchase in the past year, do you typically purchase brand name or generic products?U.S. & UK Youth Vehicles (e.g., cars, bikes) | Tech and accessories (e.g ...
Retail Mar 03, 2019 ... , headphones) | Home décor/ furniture | Household supplies (e.g., cleaning supplies, toilet paper) | Sports/fitness (e.g., sports equipment, workout gear) | Digital media (e.g., ebooks, streaming services) | Health/wellness (e.g., supplements, treatments) | Pet care | Household electronics (e.g., TV, microwave) | Vehicles (e.g., cars, bikes) | Garden/outdoor | Travel (e.g., plane tickets, accommodations) | Children's items (e.g., diapers, kids clothing) RETAIL PURCHASES BY CATEGORYWhich of ...
Popular Culture Overview May 25, 2018 ... Music | Health/wellness | Technology | Comedy/humor | Movies | Food/beverage culture | Travel | Social media | News/current events | Books | Beauty/grooming | TV shows | Fashion/style | Video games (e.g., app-based games, PC games, console games) | Sports | Live events (e.g., concerts, plays, sporting events) | Art/design | Digital culture (e.g., memes, GIFs) | Politics/social causes | Dance | Celebrity culture (e.g., movie stars, social media stars) | Drinking (e.g., cocktails ...
Work Preferences Sep 08, 2017 ... manager/boss | Have a hands off manager/boss | Work in a collaborative environment | Work independently ENVIRONMENT PREFERENCESAlthough most young people would rather work with others than alone, the majority would rather have private offices than work in open office spaces and would rather work from home than in an office. Slightly more would prefer not to travel for work than have a job where they had to travel. Additionally, young people would be just as happy in a vibrant/upbeat environment as ...
Gen Z & Open-Mindedness Jun 09, 2017 ... nail polish TRAVEL BUGAlthough nearly half of Zs boast having friends from other countries, only 38% in the U.S. are interested in traveling to other countries, although this goes up to 74% among Trendsetters. However, this number increases in the UK, with about half of gen pop Zs and eight out of 10 Trendsetters wanting to travel internationally, likely due to their geographic positioning and easier access to more countries. In the U.S., women are more likely than men to like to travel abroad, as ...