Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
Global Analog Trends May 29, 2018 ... flipping through the pages of a magazine, a sensation that cannot be replaced by scrolling or swiping. This is especially true in China, where independent print magazines have gained momentum.While many major print magazines have had to pivot to online websites, independent magazines have carved out a place in the publication industry. Unlike larger brands, smaller indie brands can cater to niche markets. Because they function on a smaller scale, independent magazines have a greater capacity to create ...
Job Search Party Sep 21, 2017 career apps networking social media ... more enjoyable. SASHA, 27, U.S.Personal connections aren’t the only way youth are finding jobs on social media, either, as more companies are reaching out through such channels; 32% of Trendsetters have sought out/applied to job postings on social media. An HR rep at hiring technology company Jobvite even told Quartz that “Instagram is the new LinkedIn.” However, as more companies start using this tactic, simply sharing a job post on Twitter or Facebook isn’t enough. Just as online shopping has ...
Carrying The Torch Mar 18, 2017 events mobile social media sports streaming TV ... she expresses her interest by following results online, saying, “I’m very patriotic, so this last summer I would always go on Google and see where the U.S. was in ranking of sports.” Youth can easily find clips online afterward, follow live commentary on their social media feeds, or wait until their friends share the funniest athlete reaction memes. If young people do decide to watch the Olympics live, they don’t necessarily watch the standard telecast at home, which isn't fully accounted for in ...
House Funders Sep 17, 2017 community home money ... live in a house with a brother or sister and his/her significant other and/or their own to cut back on costs. In some scenarios, a sibling may be the owner of the house and ask others to pay rent in order to be able to afford it, while for others, siblings can be co-owners. Given this new reality, brands need to reflect these modern living scenarios when creating marketing, messaging, and entertainment aimed at homebuyers and homeowners. Homeownership is also made possible by the abundance of ...
Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... these days,” accompanied by a shake of their head. However, the Internet era makes it seem that Zs are growing up even faster than youth of previous generations because of their ability to discover “adult” content prior to becoming adults. With unprecedented access to sophisticated content, be it news online, mature movies and TV shows on streaming services, or uncensored opinions and photos on social media, it’s become increasingly difficult to shelter youth in an “age-appropriate” bubble ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... online to help them to narrow down the overwhelming field of options. Check out Saks’ #SaksIn6, a Vine series featuring 6-second tutorials that demonstrate how to best apply a range of beauty products.Put helpful, relevant info at their fingertips.The Gut Check reflex prevents young people from making impulsive decisions or purchases; before committing, they are compelled to quickly confirm that the item or service in question will meet their need and expectations. Rather than attempting to subvert ...
The One Dec 10, 2015 marketing relationships retail customer service love ... their relationship began, whether a consumer was introduced to it through a friend, stumbled upon it online, met it at a party, or ran into it on the street. Just as people enjoy having and telling the story of how they met their significant other, there’s value to be found in the story of how they met their favorite brand. While youth have high expectations from brands, they’re also willing to give a lot of love in return. Just as they like to boast about their romantic partner online and off ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... service or item individually; this is particularly true for products and services that they already use on a regular basis. For instance, members of programs like MealPass (for lunch) and CUPS (for coffee) like these services, in part, because they lower the cost of the everyday extravagance of dining and caffeinating out. More than half of U.S. Trendsetters (55%) and half of UK Trendsetters (50%) have joined or are interested in joining a membership program in order to maximize their cost ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... . Though it’s true that self-service initiatives that grant shoppers absolute in-store autonomy are proliferating, this emergent countertrend is becoming an imperative scheme as retailers strive to stand out among the glut of consumer options available. Whether in the form of an in-store concierge, or online via video chat, assistance that hones in on the distinctive preferences or needs of each consumer is becoming more pervasive—and will soon be expected by critical shoppers. PERSONALIZED ...
