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Macrotrends

#Celebrate

... relationships (e.g. Mother’s Day, Father’s Day, National Siblings’ Day) has become especially important online as evidenced by the abundance of picture collages and statuses paying tribute to loved ones on these days. As families become more spread out geographically and find it harder to come together in person, these holidays give them a means to connect with and celebrate their relatives. Young consumers are also placing emphasis on days for other types of meaningful relationships, including pets, bosses ...

Justifying Fan Fic

... publishers and movie studios, an abundance of fan fiction demonstrates fans’ dedication to a likeminded soul; for example, a work of fan fiction that has thousands of clicks online suggests an author with a built-in fan following of his or her own. Indeed, some of the most popular pieces of fan fiction have more readers than many New York Times bestsellers. Moving forward, brands should celebrate fan creativity with a level of excitement that matches fans’ own. - Justifying Fan Fiction - Last year ...

Glutton Goals

... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...

Social Studies

... product announcements, giving its fans access to the same type of insider’s perspective typically only granted to journalists and industry folk. CREATE GAMES THAT HIGHLIGHT NEW PRODUCT FEATURESKia’s Techathlete Games app included five games that each corresponded to a different feature in its new Forte sedan. For example, the “Sla-La-La-Lom” game required players to use voice-control to navigate down a ski slope as a way to highlight the car’s voice-command navigation system. An online leaderboard ...

The State Of The Sub/Urban

... appeal to Millennials, a generation who has disrupted the typical life path. Whereas Boomers and Gen Xers tended to get married and move to the suburbs to buy a house and start a family, this is less likely the case for Millennials. As a result, they're giving rise to a new type of suburb that isn't necessarily geared toward people who are settling down with a family, have a car, and want a quieter way of life. This isn't merely a matter of life stage as Millennials take a "you do you" approach and ...

Friends With Benefits

... many friends | I wish there were more ways to make friends offline at my age | Help me navigate new responsibilities | I look for friends who can serve different purposes (e.g., some can help me be more responsible, others can help me be more cultured, etc.) | Finding new ways to form friendships gets more difficult as I get older It is hard to form strong friendships in real life with people who have grown up in the online generation | I seek out more ways to make friends as an adult | My ...

Global Culture Marketing Tips

... These marketing tips and examples offer guidance and inspiration for engaging global youth around popular culture. Getting young consumers to pay attention to your brand is harder than ever in today's crowded market, making it increasingly important to engage in the conversations they're already having around popular culture, rather than taking them away for such. In fact, two-thirds of global youth believe brands need to have a popular culture component to be relevant and nearly seven in 10 ...

Culture Spotlight On Germany

... A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.Germany's culture is diverging from what the country is traditionally known to embrace; comedy, veganism, and non-alcoholic beer are all rising in popularity. Meanwhile, Berlin is poised to become a creative fashion hub. Comedic Comeback: Laughter Is Rising In GermanyHumor is rising in popularity in Germany and ushering in a new comedy scene. While  ...

Culture Spotlight On Mexico

... the massive success of Pixar's Coco, which became the biggest blockbuster in Mexico's history earning more than $50 billion USD at the Mexican box office, sales of traditional mariachi guitars like the one featured in the film are skyrocketing. When creating the film, Pixar worked with 65-year-old German Vazquez, a former resident of Paracho, a town famous for its guitars, and now, the small region’s business is booming—particularly with white guitars much like the one seen on ...

The Global Retail Landscape

... their passion for traveling. Today’s consumers feel connected to their global neighbors, and they’re excited to maintain this connection through trends in fashion and popular culture. The modern consumer is constantly shopping, browsing, and interacting with brands, both online and IRL, as it fits their always-on lifestyles, meaning that the idea of the captive consumer no longer exists. This shift in the retail landscape forces brands to consider how they can meet consumers in the places and on the ...