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Macrotrends

Gen Z State Of Mind

... , and thereby shape society. Indeed, Zs, who are 81 million strong in the U.S. with $44 billion in spending power, are currently influential consumers, employees, and cultural disruptors in their own right, whom marketers must understand in order to be relevant today and ready for tomorrow. While Ys challenged the status quo across nearly every industry to better accommodate their generational traits, habits, and lifestyles, Zs will usher in a new era of disruption. Their core values, addressed ...

The Monetization Generation

... will only discuss money matters more as they get older and become more informed in this space.People my age will sell pretty much anything they don’t have a use for and can make some money on.ANDREW, 20, U.S.I have earned a little bit of money by buying spinners from a store and selling them at school for a small profit.JOSH, 12, UKThe normalcy of peddling products to one’s peers is especially evident as of late with Zs selling homemade slime online and in the schoolyard. A 10-year-old boy in one ...

Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

Robot Relations

... , if any, are true for you?Please select all that apply. Technology makes my life better rather than more stressful | I use my voice to interact with technology (for example, Siri, Google Assistant, Amazon Echo, Google Home) Technology makes my life better rather than more stressful | I use my voice to interact with technology (for example, Siri, Google Assistant, Amazon Echo, Google Home) About 1 in 3 Zs believe they learn best when using technology. ONLINE PRIVACY About seven in 10 ...

Gaming The System

... key communication skills that translate regardless of whether they’re talking online or in person. It’s worth noting that these are also skills they look to brands to help them cultivate, revealing an opportunity for marketers that tap into gaming.Gaming has had a very positive impact on many of my friends' lives. I have friends who have made incredible amounts of money through streaming wager matches and competitions in games. They also have made money from selling virtual items for money in ...

Social Live

... 10 in the UK say their social life mostly happens online. Live video is poised to steal a larger share of it and grow beyond the early adopters given how instinctive and comfortable it is for Zs to connect digitally, as well as the greater flexibility it affords them. It’s only fitting that a generation that leads mobile, on-the-go lives would embrace get-togethers with friends that can happen wherever they are. As Zs spend less of their social lives physically alongside their friends and more of ...

Hi & Buy

... Gen Zs are reimagining online shopping as an entertaining and social experience first and foremost, not just a convenient and practical way to make purchases.Gen Y made waves for being disruptors of myriad industries, from transportation to hospitality to healthcare, and now brands must continue to adapt to new developments as their Gen Z counterparts gain more purchasing power and influence. Although disruption isn’t generally a conscious decision, Zs are nonetheless impacting the ...

Glutton Goals

... display on social media, having visually compelling, shareworthy content helps them boost their online presence while also letting them relay the impression that they’re not trying too hard to be perfect. In a focus group, a 13-year-old girl from NY explained, “You eat things that aren’t good for you so you can be like, ‘I can eat ice cream and still look great.’ You want to make it look seamless when it’s really not.”I tend to eat more unhealthy—a lot of fast food, for example McDonald's, Dairy ...

All The Feels

... online and can pick up on cues embedded in a digital message or interaction. This talent for interpreting nuances contributes to their heightened sensation of empathy, as they easily recognize when others are in need of compassion. They’re also more likely than their Y counterparts to consider the feelings of others when they post something to their social networks. When social media gained popularity among Ys, it was used as a medium for showing off the best parts of their lives, even to brag ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...