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Macrotrends

Feedback Loop

... Zs value getting critical, honest feedback in order to continually improve, and they also feel an obligation to share their opinions with other people and brands. The act of giving and receiving feedback is ingrained in Gen Zs’ daily lives. Having grown up online, they’ve hardly known a time in which they couldn’t instantly receive the opinions of friends and strangers via comments, likes, retweets, and favorites, and provide their own perspectives in return. The open response cycle of the web ...

Consumed Innovations

... ; in previous years, the report’s release was demonstrated to immediately precede the company’s biggest sales days and highest site traffic. - CONSUMED HORIZONS - These forward-thinking patents, and concepts in the works, will give you a sense of what to anticipate in the months and years ahead. ANTICIPATORY SHIPPINGAmazon has patented a system of anticipatory shipping in an effort to respond more rapidly to consumer behavior. The pre-ship service would use an algorithm to predict shoppers ...

Short Life

... Karmaloop sends provocative images of scantily clad models to its friends on the platform.Delta Lingerie shared a provocative video of one of its models getting dressed, at the end of which viewers were given a link to a one-time online sale. - OFFER FLASH DISCOUNTS - New Zealand telecompany Skinny Mobile offered its Snapchat friends a $10 disappearing coupon. - STAGE A CONTEST - Chat Sports used Snapchat to announce, and build excitement for, a contest that tasked fans to share Snaps in an effort to ...

Home & Away Work & Commuting Trends

... with them as they visit places around the world, but they're also adjusting their behaviors on their "home turf" when it comes to getting to and from the office. Young adults are utilizing services like ride share subscriptions that are making their commute more efficient and less expensive. Even though travel and commuting may not seem like on-the-job tasks, young employees see such as ways to streamline their work, whether it’s by combining it with their desire to travel or making their route ...

On The (Im)pulse

... travel booking based solely on price and timing. Eleventh hour deal site lastminute.com has a dedicated page for highlighting hotel flash sales, along with using bigger discounts to incentivize travelers to book bundled hotels and flights. Hotwire has normalized disloyalty toward a specific travel brand by keeping airfare, hotel, and car brands anonymous to provide customers with below-market prices, thereby incentivizing consumer loyalty to the Hotwire platform rather than the airline, hotel, and ...

POPscape

... the majority, we now have a growing collection of small subsets of popularity—each of which can be “popular” in its own unique way. We used to be able to gauge a show’s, artist’s, song’s, or movie’s relative popularity based on quantitative factors: its regular viewership, album sales, radio play count, or opening day ticket sales. Now, however, emergent factors like online commentary and social media metrics have changed the way we determine what is or isn’t popular, marking a shift towards a ...

No Money, More Problems

... Ys' tendency to delay milestones that were easily hit by earlier generations: buying a home, getting married and having kids, and saving for retirement. And these financial issues don't just mean Ys have to wait a few years to buy a house: they're negatively impacting this cohort’s mental health and creating constant stressors, whether that's due to debt or the fear that they won’t be able to live up to expectations set by previous generations. In Cassandra’s qualitative research, a Gen Y female ...

Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...

#Celebrate

... ultimate opportunity to celebrate both online and off (Thanksgiving was the most popular day on Instagram last year). Yet, they feel each day can be unique and something to look forward to. Previous generations may have wanted opportunities to heighten the everyday, but they didn’t have the tools to introduce or spread new holidays. However, with fellow revelers a click away on social media, today’s young consumers consider it a given to constantly celebrate. Raised to be group-oriented, these ...

Justifying Fan Fic

... this recognition. And with more than 7.5 million fan fiction stories posted on writing community Wattpad in 2013, this growth shows no signs of slowing. The vast amount of fan content published online has inspired traditional publishers to embrace it as a profitable source of revenue. Last year, Simon & Schuster published Beautiful Bastard and its sequel Beautiful Stranger, both of which are reworked versions of Twilight fan fiction. Additionally, Penguin published The Submissive, another Twilight ...