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Macrotrends

BrandCon

... summit, Teen Vogue hosted meetups at select TOMS stores, where influencers in activism and innovation spoke to attendees and led interactive activities.WeWork Creators Award In 2017, coworking leader WeWork launched the Creators Awards, a free event taking place in cities across the globe that provides a forum offering the resources, opportunities, and guidance that creators need to succeed. Attendees can network, attend panels, find employment, buy and sell, and watch startups pitch for funding ...

Z DNA

... research products before they commit to anything, and seek validation from both friends and strangers to give them confidence in their purchasing decisions. On the whole, this generation is more likely than were kids in the past to only buy items they need and to consider the resale value of products to feel secure that their investment is worth the cost. As they’ve gotten older, they are recognizing the importance of not only budgeting but also planning for economic security, especially as the oldest ...

Global Y Dream

... professions. Such options weren’t as available in their parents’ time when job stability was the goal and working for conglomerates was more common. For GYs, life isn’t only what happens outside the office—rather, work is a part of life. Around the globe, 50% of Ys want a lively work environment with fun coworkers. Keeping employees energized is important at Taobao, a Chinese online retailer akin to Amazon, where even its package distribution room reflects the company’s kung fu flair. SnapPea, a China ...

Home & Away Work & Commuting Trends

... Young people are improving their work lives by combining their jobs with their passion for travel and streamlining their commutes.Work is an indispensable part of young people’s lives, and they’re finding ways to mold it to fit their lifestyle (see the Self Made Report). One way they’re doing so is by integrating their passion for travel into their job by seeking out programs that help young employees explore places while completing their work remotely. Not only are they bringing their work ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

The Shape Of Belonging: A Map To Modern Community

... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...

MEtail

... an enhanced chance to become licensable talent and monetize their work and taste. Posting content and building online clout is becoming an increasingly valuable commodity, as evidenced by brands tapping influential pinners, Instagrammers, Vine stars, and other social media users to create collections or post on their behalf. With digital platforms and an audience, young people are extending their MEtail inclinations into the social space in order to make money and make a name for themselves ...

Dollars And Sense

... their unique position, both in life and in history. Financial services need to approach today’s (and tomorrow’s) young adults through not only the lens of youth but also that of their respective generations in order to reach them in resonant ways. For instance, not all 28-year-olds are saving up to buy a house; instead, they may be saving up to quit a job and travel the world. On top of this, they are highly aware of their longevity; with the prospect of living into their 90s, they need to be ...

First Glocals

... buy. This demand is being met by brands like clothing company Honest By, which tells people where its materials originate, how much they cost, and where a product was made. We expect GYs’ desire for local products to become increasingly apparent as globalization takes hold, and we anticipate that the duality of local and global allegiances will prove to be one of the defining traits of Ys across the world. I think that culture nowadays is divided in two halves. There is a global culture, which is ...

Innovation Halo

... , granting its employees and members access to coding classes online and in-person, so that they could expand their knowledge and skill sets.2017: Rise By We Moving beyond the fitness classes offered at several of its NYC locations, WeWork has expanded further into exercise and wellness with Rise by We. WeWork members and non-members can sign up for fitness classes and spa offerings.2017: WeWork Creators Awards To recognize and reward innovative ideas and businesses around the world, WeWork launched the ...