387 results for 'global'
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Macrotrends

TasteMakers

... drinks from different regions and countries to feel more globally-connected, but rather, the mere act of going to unique eateries indicates that they’re well-informed to know about these places and that they have a sophisticated palate. Products used to be the main way to convey that one is cultured and cares about quality, but now, as young people are looking to optimize their lives (see The Optimization Generation), pare back on possessions, and remove themselves from an overly materialistic ...

Shopography

... they barely notice the person on the other side of the counter. These staid retail formats embody, literally, the consumerist culture that young people have begun to shun. Youth are reacting to a lack of community and character in the modern shopping ecosystem. Far from feeling personal and local, many malls, high streets, and department stores have come to offer an unprecedented array of mass global brands—think H&M, Topshop, Macy’s, and Uniqlo—making these retail ...

Brand Mentorships

... Forward-thinking major retailers are winning over consumers by embracing independent brands as allies rather than regarding them as competition to be squashed. Major retailers have had to step outside of their comfort zones in recent years in order to maintain relevance with young consumers, even partnering with would-be competitors in a bid to entice and seduce. Perhaps nowhere has this been more prevalent than in the fashion world, where global retailers like Target and H&M have aligned ...

ReLuxe

... runway looks to its virtual closet, allowing young consumers to exercise their Fauxsumerist tendencies whether or not they could afford the brands in question—labels that include Michael Kors, Zac Posen, Alexander McQueen, Calvin Klein, and Diane von Furstenberg.Louis Vuitton x Final FantasyLightning, the pink-haired heroine of popular video game Final Fantasy, made an appearance in the global campaign of Louis Vuitton’s spring-summer 2016 women’s collection, “Series 4” (the second time the ...

Parenting In Partnership

... progeny roam around the dining room. This may seem like lazy parenting on the surface, but it indicates an underlying belief in Parenting in Partnership: children will be okay roaming about in a restaurant (within reason) because there is a tacit understanding among parents that they’ll keep an eye out for each others' children. The global cultural exchange is also at work: as parents from all over the world publicly share their parenting experiences, the ideas they exchange spread beyond their ...

The Freeform Movement

... important life skill.   My youngest is five. He's very creative; he loves building things with LEGOs and drawing and designing on Minecraft, so he may end up being an architect.KELLY, 33, UKThe missteps of their peers abroad are likewise giving parents cause to champion the Freeform Movement. Given their global access and awareness, Ys have observed how children in affluent Asian nations have suffered severe stress and anxiety in recent years due to overscheduling and immense pressure from an ...

PREPAREnting

... could come about as the result of international conflicts and global warming makes envisioning the future even more difficult. However, while the future is unpredictable, parents believe they can make their kids ready for it: 81% of UK parents and 78% of U.S. parents say that although the world is changing so rapidly, they feel equipped to prepare their children for the future. As they strive to prepare their children for such a world, modern parents are encouraging their children to have ...

Marketing Tips

... These marketing directives and examples act as guidelines for engaging in social good. Youth believe brands have the power to improve the world, and expect them to demonstrate an authentic sense of social consciousness. In fact, 65% of American youth and 56% of British youth think that it’s companies, not their governments, that can make the biggest positive impact in the world. Below are tips for how your brand can participate in resolving local and global problems and guide individuals ...

Social By Design

... . He has worked for decades to fight for those that can't.Maggie, 22, TXYouth are group-oriented by nature, but the dark days of late are further fueling their desire to better the collective. The toll of the recession, the rising visibility of income inequality, and the dismal state of global affairs are all playing roles in their increasingly anti-consumerist and pro-social outlook. This is reflected in how they’re casting their ballots. When deciding how to vote, nearly two-thirds base their ...

Sense In Sensitivity

... all too often across the globe, brands shouldn’t treat ones that take place in a certain area as more significant than others. They’re expected to show that they’re paying attention to major events happening near and far and demonstrate that they feel for people everywhere. Of course they can’t address every issue, but as brands increasingly have a global presence, they should strive to be more globally conscious and concerned with the common good. The public praised Facebook for activating its ...