311 results for 'marketing'
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Macrotrends

Mind The Gap

... express themselves will help them become more successful, more confident adults in their area of interest, whatever it may be. Research supports this thinking, as social scientists have found that gendered toys can hinder children’s exploration. Many children’s retailers, such as Target, have followed the lead of parents by marketing products as unisex.I don't push anything on my kids—they're allowed to choose for themselves. For example, my 3-year-old [son] is happy playing with his cars and ...

Parental Advisory

... rather are filling the role of advisor for their kids; at the same time, children are less naive and pliable when it comes to marketing and are, in fact, savvy consumers in their own right and contributing to family choices. Companies can no longer court parents and kids as distinct segments; instead they need to consider the whole family, because all members have a say in what they buy and use.ACTION ITEMSAvoid campaigns that market to parents and children with separate or distinct messages ...

Family Ties

... children. They’re devising creative solutions to do so, looking to brands to acknowledge this in their messaging and marketing and to show the many new ways in which families are finding quality time together both offline and online. It’s important to understand that parents today aren’t unsure how to bond with their children, but rather, they’re finding additional, more relevant ways to do so that better speak to their needs. Only a quarter of parents in both the U.S. and UK say that they wish there ...

The Freeform Movement

... , and channeling both will be key for marketers wishing to resonate with young parents.ACTION ITEMSIn advertising and marketing, consider moving away from goal-oriented and overtly educational messaging and instead include more portrayals of children engaged in freeform play. Show how unstructured time can enhance creativity and make kids happier and healthier on a mental, physical, and emotional level.Offer platforms for parents and children to showcase their personal creativity that doesn’t ...

The Parent Trap

... world. Besides having too many choices and too much stuff, modern parents are overwhelmed that too much is happening at any given movement, causing them to feel stretched thin. In addition to stepping back from the abundance of parenting conversations and marketing, they’re seeking to slow down and focus on what really matters: their family. They want to be more present as parents by eliminating some of the outside influences. Being surrounded by physical items doesn’t enhance their relationship ...

Major Dads

... do the same for all fathers—and not just around Father’s Day. Despite this increasingly visible shift in family life among Y parents, marketers and entertainment creators have been slow to keep pace with the times, most often focusing their efforts on mothers exclusively. (After all, consider how many marketing conferences are devoted to reaching mothers and not parents.) Only 19% of U.S. parents and 13% of UK parents think brands show fathers with their children realistically in ...

Parenting Out Loud

... expectations for how parenthood is reflected in marketing and entertainment. Presenting parents as childrearing experts hardly resonates today because Ys realize such an expectation is unreasonable, nor do they even want to follow a prescribed set of rules about how to raise their kids. They realize that parenting is about trying different tactics, making mistakes, and learning what works from their own experiences and from one another. Brands should help people see how facing obstacles or feeling hesitant ...

Parenting 101

... accurately in their marketing, showing that companies have some catching up to do.EDUCATIONAL TECHNOLOGYModern parents acknowledge that technology is a blessing and a curse in many ways: it entertains and distracts, it connects and disconnects families, it teaches and it also rots the brain. When parents first introduce their children to technology, it’s often in the form of educational apps and websites that are highly immersive and engaging. Admittedly, parents leverage these as babysitters on occasion ...

Obstruction Of Injustice

... president can induce anxiety attacks in many Americans, both Democrats and Republicans. To spare themselves seeing his name in their daily digital reading, Rob Spectre, a self-described “punk rock technologist,” created the Trump Filter browser extension to eliminate him from the Web. Users can choose their level of filtration: mild, aggressive, or vindictive.DEEP FOCUS POLAR-IZING HOLIDAY CARD Deep Focus, a digital marketing agency and sister company of Cassandra, sent around a Polar-izing Holiday ...

CHANGEables

... personal connections and social currency they stand to gain by getting involved.Brands can leverage their employees’ passions, enabling them to make a difference and sharing their efforts with the public.TRENDY CAUSESViral marketing, such as the Ice Bucket Challenge, is useful when it is explicitly linked to a cause. The issue with it was that it went viral as a novelty act, some failed to connect the action with the cause. It was good for awareness.ZOE, 17, UKKONY 2012 ...