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Macrotrends

The (DIS)Connect

... an unknown person, and checking in to places can spur jealousy and confusion. Even if one’s online activity doesn’t suggest an illicit romantic interest, one’s partner feeling left out of events can become a point of contention. Similar to how couples sometimes start to look more alike after they’ve been together for a long time, so, too, do their social media feeds. To show the seriousness of their commitment, they change their profile pictures to include their significant other, and their ...

Well at Work

... spirituality? Healthy snacks | Mental health days | Recognition | Discounted gym memberships | On-site gyms | Exercise classes Healthy catered meals | Wellness retreats | Exercise competitions / programs | Health education classes | Office-sponsored fitness events | Unlimited sick days Meditation | Office sports leagues | Allowing pets in the workplace | Prayer / spiritual groups | Unlimited vacation days | Sabbaticals ...

Debranded

... sole.Reusable bags by Baggu stand out in a sea of totes thanks to their distinct shape, despite offering a huge array of colors and print options.Method’s design makes the household cleaning brand instantly recognizable on the shelves. - Get creative with your logo - Louis Vuitton commissioned graffiti artists to reimagine its monogram logo for a limited-edition line of scarves.The Google logo is reimagined daily to reflect cultural events, holidays, and anniversaries. Urban Outfitters rebrands itself ...

On/Off

... the risk of buying something sight unseen through digital platforms that replicate in-store experiences. And Shop Class offerings entice shoppers to brick-and-mortar stores with promises of live events and classes, ensuring that they maintain a degree of interaction with physical stores even if they are choosing to make most purchases online. - ON TO OFF - Online retailers who've gone brick-and-mortar & showrooms. SIGMA BEAUTYLast year, online-only cosmetics brand Sigma Beauty opened a store in ...

All In Good Time

... societal demands, as they are excited by the prospect of not following the traditional life path. Do you/did you feel social pressure to do any of the following? Be healthy/ fit | Go to college | Be in a relationship | Have a presence on social media | Live on my own | Get married | Get a graduate degree Have children | Buy a car | Buy a home | Get a promotion at work (BASE: Those who are employed) | Follow the news/current events | Be well traveled ...

Healthography

... box of fruit, vegetables, eggs, and other items in exchange for a small monthly fee (akin to a homeowners’ association fee). Furthering the sense of community, many of these neighborhoods even have restaurants serving the farms’ food, demonstration kitchens with cooking classes, and educational events. - AGRICULTURAL AMENITIES - WILLOWSFORDWillowsford, a community located in Virginia, gives residents access to fresh produce from its 200-acre farm through the CSA program and farm stand. It also ...

All The Feels

... social media events or real life programs that allow them to come together in groups.Zs are more comfortable expressing empathy for others; use emotion to build brand loyalty with their generation. - APPS AND CAMPAIGNS PROMOTING EMPATHY - Sit With Us This social networking app, designed by a high schooler for high schoolers, helps students find people to sit with in the cafeteria. The goal is to reduce the possibility of bullying while promoting kindness and inclusivity.The Great Kindness Challenge ...

Social (TV) Network

... worthwhile, even creating events and festivals around this content. Due to social media, youth don’t feel that there are restrictions or parameters for how long entertainment needs to be or what the quality should look like. When brands create content for this platform, they’re free to make works that vary in format, from short and sweet to long and in-depth released in parts. Since young audiences can fill any given free moment with entertainment, they’ll consume both works that kill a few minutes or ...

StoryTales

... building buzz include RISK!, WireTap, and The Vinyl Cafe.In this era of YouTube, Ys want to see stories delivered straight from the author’s mouth—so storytellers are coming center stage. LIVE STORYTELLING EVENTS have emerged as a new form of nightlife entertainment. Most cities now play host to at least one flourishing literary event, gatherings that boast a boozy informality more akin to a lo-fi battle of the bands than a straight-laced book reading. With this renewed interest in stories, we are also ...

POP Marketing

... , responded to the top stories, events, news, and chatter happening both online and off, on any given day. Brands without the scope or resources to execute such a huge initiative can nonetheless take a cue from its successes, and begin approaching their cultural engagement from a more creative, unexpected angle. To do so, marketers should make an effort to tap into what’s trending and of interest not just among the mainstream or among their usual audience, but among niche communities, as well. Avoid ...