396 results for '"experiences"'
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Macrotrends

Always Be Hustling

... could do anything they set their mind to, meaning that this cohort sets a high bar and lofty long-term goals. They learned that they could turn a passion project into a career and find happiness, and they found themselves working harder in order to do so. Ys, who were at a certain point the largest generation in history until Zs, are also competing for jobs and experiences in a much larger pool of people who desire the exact same opportunities. On the other hand, Zs are raised by pessimistic Xer ...

Family Ties

... simply chatting without distractions, often asking what’s on their kid’s mind or informing them about major news stories they may soon encounter (see PREPAREnting). Just talking without objects or activities not only allows them to bond more deeply, but also helps their children gain emotional intelligence, a skill that many parents worry will be lost among today’s youth. Moreover, connecting by merely conversing rather than relying on products or experiences to assist them is aligned with parents ...

Making A Living

... determined for them. Yet even those with a more traditional work scenario are reassessing their priorities. Consider how young adults today don't necessarily want to rise through the ranks at a company to get to the top but instead navigate their own path, collecting different experiences and working in different industries even if it means making less money. Additionally, some of the professions that have been considered the most prestigious in previous decades, such as a banker or lawyer, aren't as ...

Global Movie Trends

... touchstone through which young people find connection and inspiration. Indeed, movies that explore the diverse and uncharted viewpoints of underrepresented populations are resonating with modern consumers as youth seek ways to connect via an increased understanding of situations that are reflective of their inclusive personal experiences. In particular, global movements against predatory male behavior in the entertainment industry are championing the female perspective in cinema, a shift which is noticed ...

weCommerce

... the unprecedentedly group-oriented younger generations. The weCommerce economy, however, provides participants with a way to connect over material goods but still enjoy ownership without commitment; its support of temporal ownership is an agreeable middle ground—though few young people would view it as settling. Contributing their possessions—and even experiences like hotel room reservations (see Roomer in examples section below), festival passes, and sporting event tickets&mdash ...

Transgender Activists

... storylines about trans characters on Glee and The Fosters. Accurate and honest portrayals of transgender individuals are rapidly becoming more prevalent—numerous upcoming movies and TV shows are centered on their experiences (see examples below) and there has been recent growth in children’s books with transgender themes. Meanwhile, discussions of gender nonconformity have increasingly infiltrated the media: Angelina Jolie and Brad Pitt’s daughter Shiloh recently decided to be called John; Obama became ...

Doctor Who?

... globally today. Moreover, such notable usage thus far is fitting as the populations of young people in the U.S. and UK are more diverse than ever before, meaning that many young people are from cultures where Eastern medicine is historically more common, if not the norm.Meanwhile, as an increasing number of young people use alternative medicine, they're hearing directly about their friends' experiences and seeing it in their social feeds, which prompts others to give it a try. As a 28-year-old male in ...

Retail 2.0: Tech-Based Commerce

... area for growth, and companies are priming consumers to embrace them. Facebook, for example, said it wants to ramp up its payment capabilities and even announced the creation of its own digital coin called Libra. SKIP THE LINEJust as mobile payments speed up the checkout process, brands are experimenting with even more ways to create frictionless shopping experiences for consumers. For example, Dunkin' Donuts and Starbucks have loyalty programs that let consumers both order and pay in the app and ...

Less Is Morality

... what it would be like to give into vice and temptation, but it doesn't pass moral judgment on infidelity and instead explores the repercussions for all the characters whose lives were affected in the aftermath. Young viewers see immersing themselves in such experiences not as taboo but rather as catalysts for personal growth that encourage them to reflect and discuss where they stand on issues that aren’t cut-and-dry. Modern companies are uniquely poised to aid in such a deeply ...

The Optimization Generation

... considered a good thing, but now it’s seen as cumbersome. To that end, 78% of youth say they’ve become more strategic about how they spend their time in the past few years, and 76% say the same about their money. That’s not to say that they’re miserly. Young people are eager to spend on products and experiences—but only ones that offer the best return on investment. Moving forward, marketers that tap into this mindset will be better poised to earn the loyalty of the budding Optimization Generation. Now ...