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Macrotrends

Creating For The Creators

... . Consider the growing number of young people who are staging photos of themselves and friends with famous artwork at museums, adding their own layer and flair to the final image that they then share. Today, media rarely goes untouched after it hits the masses; even paintings are no longer static, “final” pieces of content. Young people want to be a part of the story, and there’s a growing repository of auxiliary content built by amateurs, fans, and other creators who want to deeply explore that original ...

A Lightness of Being

... inspired these shifts. Perhaps, heightened concern over privacy can be attributed to recent revelations of the unprecedented breadth of the NSA’s mass surveillance program. But even apart from their awareness that the government and marketers, alike, may be tracking their every move, young consumers have determined that sharing so extensively has discrete personal consequences. Sharing opens the door to negative judgment from friends, family, and eventually from employers, a fact which keeps ...

What's In Store

... when you just want to browse. They also demo everything and let you try everything, so it feels more like a fun activity than a shopping experience. For Lululemon, I like the layout of the store—it’s always spacious and the merchandise is displayed in a way that makes it comfortable to shop. I never feel like I want to rush out of there.HILARY, 34, PAI don't like shopping in the buying sense, but it’s nice to meet with friends and explore places like Camden Market and markets in general. We ...

Marketing Tips

... , Pizza Hut teamed up with Yahoo Sports to launch a co-branded Pick’em Game, tapping into the popular tradition. After signing up on Yahoo’s site, players could invite friends to pick Pizza Hut-themed boxes on a grid, with each square equally a possible score at the end of every quarter.  - 6. Leverage data. - Young people are embracing in-game technology that elevates players’ performance and ensures greater safety in sports. Brands can play a part in this area by using their resources and ...

Fans Forever

... display their knowledge and fandom for old shows and movies from Sex and the City and Clueless to Buffy the Vampire Slayer and Friends. For example, New York company Trivia, AD hosts trivia events specifically about current and old entertainment. - CONTENT REVIVAL - Swedish company Reupp is a crowdfunding platform specifically for reviving television series. If producers decide to bring a show back, pledged money is released as a donation to help fund the new season.Fox has revived fan-favorite show ...

TasteMakers

... food and drinks and share them on social media with their friends and followers, raising expectations for visually striking presentations to accommodate these habits. Young generations have elevated the role of food and beverages as this category enables them to attain exceptional experiences around products without being burdened by permanence (see NOwners).Food and beverages are a category I splurge on. I normally treat myself to something food related more than anything else as I shop for food ...

Digital Trends

... together a random mix of words to create a new status. The resultant cobbled-together posts tend toward the nonsensical, but because they’re based on what users mention most often in their feeds, friends and close followers are likely to recognize recurrent status themes and appreciate their humor. The trend is reminiscent of last year’s @Horse_ebooks craze, during which the Twitter account gained notoriety for its surreal, seemingly bot-generated tweets (though it was recently revealed that a human ...

Z DNA

... research products before they commit to anything, and seek validation from both friends and strangers to give them confidence in their purchasing decisions. On the whole, this generation is more likely than were kids in the past to only buy items they need and to consider the resale value of products to feel secure that their investment is worth the cost. As they’ve gotten older, they are recognizing the importance of not only budgeting but also planning for economic security, especially as the oldest ...

Well Rounded

... their lifestyle choices relevant to both ends of the health spectrum. The possession of a Well Rounded wellness lifestyle is tantamount to peer relevancy for this generation. For example, a 26-year-old woman in one of our focus groups told us about how she tried a high-impact barre class not because she was interested in its perceived health and/or weight loss benefits but because all of her friends were doing it and she wanted to understand what they were experiencing so that she could talk about ...