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Macrotrends

Where There's A Will, There's Away

... most to them, which increasingly is travel. As Sarah, a 23-year-old in London put it, "While I still eat out as a way of socialising with friends, I've definitely made a conscious effort to make sure that dining out is a special occasion and not just me buying food on the way home from work out of convenience."Entertainment is the another category where young people are most likely to have cut back or stop spending in order to afford to travel. Whether they limit/stop consuming content out of home ...

Marketing Tips

... , Pizza Hut teamed up with Yahoo Sports to launch a co-branded Pick’em Game, tapping into the popular tradition. After signing up on Yahoo’s site, players could invite friends to pick Pizza Hut-themed boxes on a grid, with each square equally a possible score at the end of every quarter.  - 6. Leverage data. - Young people are embracing in-game technology that elevates players’ performance and ensures greater safety in sports. Brands can play a part in this area by using their resources and ...

Life Resume

... that of my parents’ generation. It’s a running joke among my friends. We all seem to live up to the stereotype: living for today, taking every experience, cashing in even when we don’t have the cash. Nine-to-fives no longer register accomplishment, only resignation. BRETT, 24Right now it’s all about trying to grow personally and have experiences that you can share with others in the world. Reading many books, being up on all the latest music, digging for the great unknowns, learning a new language ...

Users Anonymous

... people get annoyed by that. Now, I don’t share as much with the people that follow me online. If I do something or achieve something, I’ll just tell my friends, and if it’s important, the word will get around to everyone who I would want to know about it. There’s no need to share it online. If you post about everything online, it makes it seem like you’re too proud of yourself. Not posting too often shows that you have a life. You’re supposed to leave people to wonder. AMELIA, 14Moreover, the embrace ...

TasteMakers

... food and drinks and share them on social media with their friends and followers, raising expectations for visually striking presentations to accommodate these habits. Young generations have elevated the role of food and beverages as this category enables them to attain exceptional experiences around products without being burdened by permanence (see NOwners).Food and beverages are a category I splurge on. I normally treat myself to something food related more than anything else as I shop for food ...

A Lightness of Being

... inspired these shifts. Perhaps, heightened concern over privacy can be attributed to recent revelations of the unprecedented breadth of the NSA’s mass surveillance program. But even apart from their awareness that the government and marketers, alike, may be tracking their every move, young consumers have determined that sharing so extensively has discrete personal consequences. Sharing opens the door to negative judgment from friends, family, and eventually from employers, a fact which keeps ...

Fans Forever

... display their knowledge and fandom for old shows and movies from Sex and the City and Clueless to Buffy the Vampire Slayer and Friends. For example, New York company Trivia, AD hosts trivia events specifically about current and old entertainment. - CONTENT REVIVAL - Swedish company Reupp is a crowdfunding platform specifically for reviving television series. If producers decide to bring a show back, pledged money is released as a donation to help fund the new season.Fox has revived fan-favorite show ...

Z DNA

... research products before they commit to anything, and seek validation from both friends and strangers to give them confidence in their purchasing decisions. On the whole, this generation is more likely than were kids in the past to only buy items they need and to consider the resale value of products to feel secure that their investment is worth the cost. As they’ve gotten older, they are recognizing the importance of not only budgeting but also planning for economic security, especially as the oldest ...

For Your Entertainment

... than Boomers and Xers to prefer reality television, having popularized this genre during their lifetimes; about four in 10 Ys and Zs in the U.S. and UK prefer to watch reality television over scripted television. These young, always-on cohorts are accustomed to viewing reality as a source of entertainment—from reality TV programs to watching their friends’ stories on social media. Notably, nearly three in 10 Xers in the U.S. prefer watching reality TV over scripted, demonstrating how youth ...