598 results for '"gen y"'
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Macrotrends

Sports Clubbing

... themselves. While these numbers are slightly higher among Gen Ys than Zs, they’re particularly pronounced among Trendsetters, signaling that this outlook is only poised to grow overtime. For marketers, this means that engaging in the arena of sports is critical since it’s no longer just about positioning your brand alongside a specific sport or team to reach its fans, but rather, becoming part of young people’s social lives and even enhancing it. I feel like sports-related events are ...

Go Big Or Go Home

... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...

Retail 2.0: A.I., AR & VR

... Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.Young consumers have grown up steeped in technology and expect brands to be constantly innovating as a result. Gen Ys and Zs have seen what a difference tech can make in their lives and are eager to see more of it, especially when it comes to retail and shopping. In fact, the majority of ...

Humanology

... highly likely that Ys and Zs will have these during their lifetimes. Robots are being designed to look more and more biologically human, chatbots are catering to people’s emotional needs, and citizens are increasingly being implanted with microchips. Such inventions demonstrate society’s desire to engage with technology that is designed to reflect the best aspects of humanity.DIGITAL LONELINESSDespite living in an uber “connected” world, people are often feeling isolated and alone. According to a ...

Exertainment

... ;products that are sweat-proof, as well as ones that are natural-looking and can be worn while exercising. Wellness is even affecting young people's travel decisions, as they seek to visit places that encourage their healthy habits (see Healthography). Now, Gen Ys' and Zs' fitness pursuits are transforming the entertainment world as well, as the line between the two sectors is blurring. Increasingly, young consumers look to engage with media in ways that not only stimulates them mentally, but also ...

Play The Game

... isn’t just affecting young people in the education system. Gen Ys are struggling with the hefty price tag often required to play sports outside of institutions between the equipment, league fees, and access to facilities. Nearly seven in 10 young people aged 20 to 34 in the U.S. and UK say playing sports has become too expensive—and this number is understandably higher among this age group than their teen counterparts due to Ys being more likely than Zs to be footing the bill. While ...

Friends With Benefits

... Ys approach friendship with deeper commitment and are seeking more support from friends in return as they navigate adulthood on their own terms. As Gen Y’s life path differs from that of its predecessors (see Off-Roading), this is changing the people who these young adults rely on most. Their unconventional approach to adulthood, in which they often delay marriage or opt out of it entirely, has elevated the importance of friendship and the functions it serves in their lives. Today, they ...

WELLth Investors

... Financial insecurities are inspiring Ys to invest in sectors with long-term wellness gains. After coming of age during the worst economic crisis since the Great Depression, Gen Ys are understandably wary of financial institutions. In an uncertain economy, many are rationalizing that the best place to invest is not in the stock market, but in themselves. Much like the recession forced Ys to become discerning Venture Consumers (The Cassandra Report, Spring/Summer 2013), so too is it inspiring ...

New Morals

... Ys see it as a moral duty to maintain a sense of wellness in their lives, and brands must adjust to this new attitude to remain relevant. As consumers embrace a new mindset regarding health and wellbeing, they are, in turn, defining a new sense of morality that brands cannot ignore. Gen Ys see maintaining their wellness as a responsibility not only to themselves but also to society: a majority say it is “wrong” not to be healthy, and 78% would feel guilty if their health problems cost others ...

Culture Counseling

... prominently by the success of quiz-happy sites like BuzzFeed and Zimbio, is suggestive of a new and popularized means of self-guidance and soul-searching. Quizzes offer a quick and easy path to identifying who you are, what you want, and what you’re meant to be, in relation to widely known cultural content, characters, places, and ideas. As Ys and Zs see it, classifying themselves in relation to pop culture, or taking a quiz to tell them quite literally “who they are” is more demonstrative of their ...