598 results for '"gen y"'
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Macrotrends

Sports Clubbing

... themselves. While these numbers are slightly higher among Gen Ys than Zs, they’re particularly pronounced among Trendsetters, signaling that this outlook is only poised to grow overtime. For marketers, this means that engaging in the arena of sports is critical since it’s no longer just about positioning your brand alongside a specific sport or team to reach its fans, but rather, becoming part of young people’s social lives and even enhancing it. I feel like sports-related events are ...

Go Big Or Go Home

... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...

Friends With Benefits

... Ys approach friendship with deeper commitment and are seeking more support from friends in return as they navigate adulthood on their own terms. As Gen Y’s life path differs from that of its predecessors (see Off-Roading), this is changing the people who these young adults rely on most. Their unconventional approach to adulthood, in which they often delay marriage or opt out of it entirely, has elevated the importance of friendship and the functions it serves in their lives. Today, they ...

WELLth Investors

... Financial insecurities are inspiring Ys to invest in sectors with long-term wellness gains. After coming of age during the worst economic crisis since the Great Depression, Gen Ys are understandably wary of financial institutions. In an uncertain economy, many are rationalizing that the best place to invest is not in the stock market, but in themselves. Much like the recession forced Ys to become discerning Venture Consumers (The Cassandra Report, Spring/Summer 2013), so too is it inspiring ...

Culture Counseling

... prominently by the success of quiz-happy sites like BuzzFeed and Zimbio, is suggestive of a new and popularized means of self-guidance and soul-searching. Quizzes offer a quick and easy path to identifying who you are, what you want, and what you’re meant to be, in relation to widely known cultural content, characters, places, and ideas. As Ys and Zs see it, classifying themselves in relation to pop culture, or taking a quiz to tell them quite literally “who they are” is more demonstrative of their ...

New Morals

... Ys see it as a moral duty to maintain a sense of wellness in their lives, and brands must adjust to this new attitude to remain relevant. As consumers embrace a new mindset regarding health and wellbeing, they are, in turn, defining a new sense of morality that brands cannot ignore. Gen Ys see maintaining their wellness as a responsibility not only to themselves but also to society: a majority say it is “wrong” not to be healthy, and 78% would feel guilty if their health problems cost others ...

Play The Game

... isn’t just affecting young people in the education system. Gen Ys are struggling with the hefty price tag often required to play sports outside of institutions between the equipment, league fees, and access to facilities. Nearly seven in 10 young people aged 20 to 34 in the U.S. and UK say playing sports has become too expensive—and this number is understandably higher among this age group than their teen counterparts due to Ys being more likely than Zs to be footing the bill. While ...

The Path

... ). They feel that the top purpose of college is to learn a specific skill (66%), whereas far fewer Ys are likely to feel this way (49%), having taken a more gradual approach to identifying their academic interests. As they consider college key to their career aspirations, they take the learning it affords them seriously and tend to prioritize it over the social aspects it can provide. This is a significant departure from previous generations, who relied on college to connect them to a vibrant and ...

Presence of Mind

... The cultivation of an acute sense of “presence” is becoming aspirational, and Ys are now seeking out new ways to help them be more mindful.The normalcy of constant connectivity, as well as ongoing changes in physical environments spanning everything from geography to office space, has made it difficult for Gen Ys to identify and maintain “presence,” or a wholly focused, in-the-moment understanding of the self and one’s surrounding environment. It has become so elusive, in fact, that the ...

Free Spirit(uality)

... Ys are embracing spirituality over religion due to its more flexible nature that allows them to evolve their belief systems as they grow. Spirituality is becoming the primary conduit in Gen Ys’ search for big picture meaning. Similar to how they are personalizing wellness, they are leaning towards spirituality over religion because it allows them to evolve beliefs without question. They don’t want to rely on religious institutions to tell them right from wrong, but rather prefer to use their ...