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Macrotrends

Short Life

... public on social media and across the Web. For this reason, I appreciate apps and services such as Snapchat. I love that I can let go and share less-than-professional experiences, events, and benders with friends of mine. I like that I can pull a prank or do something asinine and send it to friends (or, in some cases, to the victim) without permanence being a factor. This opens the door to much more impulsive social media interaction, without needing to question what could come of it. Even outside of ...

Gender Trends

... version of reality or is she the real thing?—is the brainchild of three twentysomething women, Jordana Abraham, 23, and Samantha Fishbein and Aleen Kuperman, both 24. The trio’s comedic website, Betches Love This, has been likened to similarly satirical site Stuff White People Like, in that it catalogues the preferences and habits of a certain type of young women in a manner that allows its likeminded audience to both recognize and laugh at themselves. Since creating the site in 2011, the women have ...

Friends With Benefits

... , NYYs work to cultivate and maintain vibrant friendships. They seek to have a friend network comprised of individuals with diverse interests, personalities, knowledge, and skillsets (think of Taylor Swift's diverse friend group, which is highly aspirational for Ys). For the average person, this ensures that they have go-to people to depend on for specific needs. They’re apt to consider someone the “mom” of their friend group who can offer maternal love, someone the “financial advisor” who can offer ...

Purposeful Pop

... social media stars are taking on this role in inciting change. Female Middle Eastern influencers including Karazon and the Abdel Azis sisters are defying repressive norms in their countries by shunning the notion that women's thoughts and bodies must be kept hidden. Instead, they're discussing everything from their love lives to body shaming, and in the process, inspiring other women to seek freedom as well. In music, particularly, artists are speaking out through their actual art in their ...

Presence of Mind

... to become just as important for Ys. I love to meditate, and I have found that it allows me to focus on my breathing and relaxes me. Meditating allows your mind to focus in the moment. ELIZABETH, 22, NJThe mindfulness movement, while only just beginning, is primarily manifesting itself in three ways: the rise of meditation, the premium placed on silence, and the need for personal space. Just as the ability to be attuned to the moment is emerging as a covetable skill among Ys, brands and marketers ...

The Community Well

... growing number of Ys feel it’s a badge of honor to have tried them. As follows, this generation views the path to improving themselves as an adventure in which the experience of trying something new is as enjoyable as the health benefit it provides. This feeling is compounded by the fact that health pursuits have become one of the few acceptable lifestyle brags. Documenting their pursuit of fitness, attempts at mindfulness, and love of healthy fare lets them show their followers that they have the ...

Single Inclusive

... devoted entirely to singles, as it only has tables that seat just one person.Prague recently designated certain cars in its subway system as “singles-only,” with the intention of providing a venue for “singles seeking a love mate.” Forthcoming USA comedy Playing House is about a career-driven young woman who agrees to help her pregnant best friend raise her child. NYC’s Angelica's Kitchen has persisted as a staple in the city’s vegan restaurant scene not only for its toothsome plant-based cuisine, but ...

Social Studies

... reply to a complaint. The brand contends that it was an actual customer service representative who responded, and not a bot, yet the questionable human error was in direct contradiction of the personal touch brands should strive to achieve on Facebook.CREATE CAPTION CONTESTSFacebook users love showing how clever and witty they are, and Red Bull gives its fans ample opportunity to do so by posting caption contests in which it challenges followers to conceive shrewd punch lines for photos of its ...

Digital Trends

... marketers are already making use of remote-controlled telepresence devices to allow their fans to be in two places at one time. San Pellegrino’s Three Minutes in Italy campaign gave users 180 seconds of real-time, remote control over a tablet-enabled robot as it roamed the streets of Taormina. Coca-Cola’s annual Summer Love Festival this year featured The Social Robot, through which fans at home could view the camp, listen to live music, and interact with festivalgoers. And in the workplace, versions ...

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