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Macrotrends

PREPAREnting

... —no small task for a small child to live up to. We’re already seeing the effects of such high expectations on the next generation. Founded by 4-year-old Alex Scott, Alex’s Lemonade Stand started as a typical childhood effort to raise money and quickly became a full-fledged foundation for cancer research. At age 15, after nearly a decade exploring and studying coral reefs, Dylan Vecchione founded ReefQuest, a non-profit aimed at saving the delicate ecosystem that plays a key role in our ...

Omnitainment

... educate themselves about a company and its offerings on-demand through its website and social media channels. Young generations feel an obligation to do their due diligence when researching offerings in which they invest their time and money, and they aren’t shy about searching for information about them. If something catches their eye, they’re going to Google it or scan social media to learn more and share that info with friends and followers.Adidas Originals is a good non-entertainment brand which ...

Set In (E)motion: The Guide to Gen Y Burnout

... , this cohort leans heavily into wellness when mitigating their burnout across all areas. For Ys, who have evolved the concept of wellness into a global industry—that, as of last year, was worth $4.2 trillion—through the vehicle of self-care. But while self-care sounds like a gentle, fluid notion, make no mistake: the term encompasses both products and strategies that Ys invest in and practice. Ys spend their time, money, and energy on products and services in the beauty and grooming ...

Job Search Party

... browsing opportunities even when they’re not actively looking to leave their current position for something new; 30% of youth browse job opportunities for fun and 49% of Trendsetters do so, so it’s likely to become an even more popular pastime. This means youth will always be aware of what’s out there—which can trigger a “grass is always greener” scenario which leads them to be more likely to jump to another job or motivate them to ask for more money and perks at their current roles because they ...

BMS Takeaways

... to consumers, both today and in the future. Find ways to boost their mood, help them de-stress, and lead healthier lives. Show them how they will feel better after engaging with your brand and how putting time and money towards your company is a wise investment in their wellbeing. Last summer, British Airways created a Happiness Blanket that measured fliers’ wellbeing. Passengers wore brainwave-measuring headbands connected to light-up blankets that changed color in real-time based on how they ...

Numbers Game

... mat may seem frivolous to some, but young people regard them as strategic tools for optimizing their time and money, especially when they see how professional teams benefit from tech advancements. The quest for optimization has raised the bar for related categories as well, from the foods and drinks young people consume to the clothing they wear; 54% in the U.S. and half in the UK, including seven in 10 Trendsetters, have purchased or are interested in purchasing products that offer functional ...

Active-ists

... assassinated, the NBA team partnered with the National Civil Rights Museum and collaborated with Adidas to design a special jersey worn during the MLK Celebration game in January.NFL Breast Cancer Awareness The NFL has supported breast cancer awareness in October since 2009. Players wear pink and fans can buy special edition merchandise with proceeds benefitting the American Cancer Society. However, there is now controversy over how much of the money raised by pastel-hued jerseys is actually being donated ...

Culture Spotlight On China

... . Memberships to high-end gyms are now as coveted as designer handbags and posting photos of toned bodies and gym regimens has become a key form of social currency. Not only does a focus on fitness convey that one has the money to afford this lifestyle, but it also indicates they have free time to work on their bodies and are up-to-date on international trends. As having muscles and a curvy figure are now idealized in China, young people are shifting their attention from traditional luxury purchases to ones ...

POP Marketing

... partnership at hand, as Tina Fey notably did in a 2007 episode of 30 Rock, in which she looks directly into the camera to ask “Can we have our money now?” after halfheartedly plugging a Verizon phone. In the years since, creators’ efforts to make peace with integrated sponsorships have become even more seamless, and brands stand to benefit. Companies and products have been developed into characters that operate fully in the plot; they’ve fueled season- and movie-long gags that give a knowing wink to ...

The Age Of Innocence

... nights, and discussion parties, they’re embracing this shift toward a new Age Of Innocence while simultaneously propelling a shift in more in-home rather than out-of-home socializing. As they reason, there’s little point in spending a large amount of money at a bar to gather one’s friends (and have to compete with loud music and other patrons) to have the sort of night they’re looking for when they can host such an evening at their own homes.As the purpose and tone of socializing and nightlife has ...