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The Future Of Innovation

... A quantitative overview of youth’s perceptions toward the future of innovation and technology.1 in 3 UK and 1 in 5 U.S. Trendsetters do not want to get the first version of a new technology.OUTSIDE INTERESTSOnce portrayed as far-fetched ideas in sci-fi movies, space travel and traveling at the speed of light are now becoming IRL innovations for Gen Ys and Gen Zs. Nearly half of U.S. and UK Trendsetters are interested in space travel/tourism, and another four in 10 are also interested in hyper ...

Global Y View

... | Entertainment (e.g., TV, movies, video games) | Sports | Brands | Natural disasters | Art | Causes (e.g., charitable organizations, etc.) | Fashion | National icons (e.g., Duchess Kate, etc.) | Politics World events (e.g., The Olympics) | Music | Entertainment (e.g., TV, movies, video games) | Sports | Brands | Natural disasters | Art | Causes (e.g., charitable organizations, etc.) | Fashion | National icons (e.g., Duchess Kate, etc.) | Politics WORLDWIDE CONCERNS GYs’ innate sense of ...

Gender Entertain

... conversations over dinner are the primary ways that women bond with female friends. Which of the following do you consider to be bonding activities with your same-gender friends? Play games (e.g., board, card, video, etc.) | Watch TV/ movies | Play sports | Watch sports | Listen to music/ concerts | Work out/ exercise | Nature & outdoors (e.g., camping, hiking, etc.) | Drink/ bars/ clubs | Go out to dinner | Text | Go on vacation Talk on the phone | Do a creative project | Chat/ IM | Volunteer ...

POP Listen

... offline (i.e., without a web or network connection) | Money goes to the artists (e.g., via Rdio's Artists Program) MUSIC DISCOVERYWhen it comes to discovering new music, word of mouth—whether in-person or via social media—is the primary way that young people find new artists and bands. One-third of teens say they have discovered new music from movies, and just over a quarter of teens say that iTunes is one of the primary ways they find new music. Women are more likely to use free streaming services ...

Childcare

... marijuana | Go out with friends (e.g., to the mall, to the movies) without a chaperone | Stay home without supervision overnight | Take public transportation without a chaperone | Go on a date | Have a job | Drive | Drink alcohol 151 DIVISION OF LABORMoms say that they are the ones who primarily take care of many household and family related tasks such as shopping, cleaning, cooking, figuring out logistics like organizing play dates, and helping their children with their homework. Dads, on ...

Gen Z Money and Spending

... shop in-store for most items. This is partly due to the fact that most Zs don't have credit cards to make online purchases but also because they feel the shopping experience is a social event. They are most likely to shop in-store for products they want to feel and try on, such as clothes and shoes. They're more willing to shop online for items that can be delivered in an instant, digitally, particularly music, video games, and movies. For each of the following categories of items, please indicate ...

Popular Culture & Food/Beverage

... social media videos. In line with their passion for the category, this is particularly true among women and those aged 22-34. Young people in China, Indonesia, South Africa, and India are more likely to consume food-tainment than their global peers.Which of the following, if any, are true for you?Please select all that apply. I watch videos on social media about food/beverages | I watch TV shows/movies focused on food/beverages I watch videos on social media about food/beverages | I watch TV ...

Digital Socialize

... Internet | Entertainment (e.g., TV, movies) | TV shows or movies that I am watching | Current events | Travel and vacations | My own videos What type of content do you typically share on social media? Select all that apply.Trendsetters My own photos | Music | Jokes/humor | Links to videos I found on the Internet | Entertainment (e.g., TV, movies) | Major life event updates | Photos or memes I found on the Internet | Personal achievements | Creative projects | Current events | Opinions ...

BMS Mind

... | Personal safety | Personal privacy | Rumors about me/my reputation | Commuting | Fitting in | Peer pressure | My online life | Being popular/cool STRESS RELIEF The main ways Ys, including Trendsetters, de-stress is by listening to music, taking alone time, and watching TV/movies. While taking time alone helps, 43% also cite spending time with friends and family as a stress release. More than four in 10 also go on walks, spend time with friends and family, and eat to relieve stress. Being more ...