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POP Entertain

... | Music | Movies | Social media | Gaming | Books | News | Blogs | Magazines Would you rather... Binge-view an entire show at once | Watch new episodes every week MOOD (MODIFICATION) MUSIC Young listeners turn to music first and foremost to improve their mood. Nearly three-quarters of Trendsetters and almost half of Mainstream say that music helps them to amplify specific moods or emotions. In addition to mood modification, half of Trendsetters and one-quarter of Mainstream listen to music so ...

Game Changers U.S. Fan Segmentation

... around sports | I have dated someone that I met through sports | Social aspects of sports are more important to me than the game/events themselves SPORTS & TECHTechnology plays a key role in modern fans' engagement with sports. While Super Fans are the most likely to have apps for sports news or related to the teams they follow on their phone, about a quarter of Social Fans and Casual Fans do so as well, showing that fans are invested enough in sports to give up precious phone storage to have ...

Digital Life

... /movies | Shopping | Comedy/ humor | Games/ Gaming | News | Technology | Cooking/ food | Health & fitness | Sports | Personal/ lifestyle | Fashion/ style | Finance/ banking | Science Beauty | DIY/ crafts | Celebrities & gossip | Literature/ books | Photography | Brands/ products | Travel | Design/ art | Politics | Business | Kids/ parenting | Car/ auto | Home & Garden | Religion/ faith/ spirituality | Eco-friendly/ green MORE FOMO Almost one-third of young people cite ...

POP Play

... it a point to stay up to date on the latest gaming news. Only about one-quarter say that they feel guilty when they spend too much time on games, and nearly two-thirds agree that just about everybody plays games today. To what extent do you agree or disagree with the following statements about gaming?GamerTop 2 box: “Strongly agree” and “Somewhat agree” I consider gaming a worthwhile form of entertainment | I feel like everyone plays games | I am addicted to certain games | Video games are too ...

Gender Entertain

... interested are you in each of the following entertainment themes?“Extremely interested” and “Very interested,” 5-point scale Action & special effects | Home improvement/ renovation | Fantasy | How-to shows/ educational programming | Bromance | Smart animation | Slapstick or gross-out humor | Cooking competitions | Blood & guts | Superheroes | History & culture | Chick flicks | Talent competitions | Stand-up comedy | News satire The shows I love the most are really not aimed at one gender ...

BMS Overview

... shaping young consumers’ opinions of mental and spiritual health. Which of the following, if any, influence your habits and opinions on physical, mental, and spiritual wellness? Doctors/medical professionals | Friends | Family members | Significant other | Nutritionists | Websites | Personal trainers/sports coaches | Books | Magazines Apps | Co-workers/classmates | TV shows | Pinterest | Movies/documentaries | Brands | Blogs | Therapists/life coaches | News programs Radio ...

Digital My Mobile Life

... weekday, which of the following activities, if any, do you do on your mobile device during the morning?Among those who do each activity Listen to music | Look at social media feeds | Read news | View photos | Aimlessly browse the Internet | Use fitness/ health apps or videos | Play games | Access mobile learning | Listen to podcasts | Read blogs | Watch TV | Read books | Watch videos | Read magazines | Shop/ browse online On a typical weekday, which of the following activities, if any ...

Work Life & Loyalty

... RECOMMEND A COMPANYOnly 11% of employed global youth say there is no reason they’d recommend their company as a place to work to friends or family members. In good news for companies, Trendsetters are more likely than the overall population of youth to recommend their company for a variety of reasons, including liking their co-workers (53%) and the work itself (50%). Those in the U.S. are more likely than those in the UK and AUS to recommend their company due to the benefits it offers. For which of ...

Digital Socialize

... photos and then narrating them—it’s storytelling. I am definitely more active in social networks now than I used to be. DAVID, 32Facebook, LinkedIn, and Instagram are the most “social” social networks, because I use them to share and connect with friends. But I also use Snapchat for quick status update, this is where I am-type messages with friends, and Tumblr for news and a pop culture fix. I also use Gchat a lot, since almost all my friends keep Gmail open all day at work. CHARLIE, 22I am currently ...