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Data

Finance Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Savings Attitudes Which of the following, if any, are true for you?Everyday Equality Report 2020Please select all that apply. I think it is important to have savings | I'm worried about having enough money to live on when I'm older | I know how to manage my money for my long-term future | I am comfortable asking friends/family for money if I need it | I think I will be financially better off than my ...

Entertainment & Media Data

... A quantitative overview of key attitudes and behaviors among Cassandra's Gen Y Segments.Top Media PreferencesWhen comparing each of the following types of media to one another, which are the 3 that you consider the best?Generations Report 2019Please select the top 3 you regard as the best. Music | Movies | TV shows | Social media | Video games | Books | Magazines | Podcasts | Blogs Top Movie TypesWhich of the following types of movies do you most like to watch?Global Culture Forecast ...

Activism Data

... positive difference to the political system | I want to run for public office (e.g., President, Congress, MP, local government) Platforms for PoliticsWhich of the following platforms/services, if any, have you used in the past year to become aware of political and/or social issues?Purpose & Polarization 2020Select all that apply. Facebook | YouTube | Instagram | Snapchat Top Gen Y WorriesWhich of the following things, if any, do you worry about?Race & Activism Report 2020Please select all that ...

Innovation & Distribution Mediums

... A quantitative overview of the distribution mediums young people are utilizing today.SPEND ON DIGITAL CONTENTOn average, young consumers spend more money each month on video subscriptions ($32 among U.S. Trendsetters and $20 among UK Trendsetters) than any other digital content subscription service. Coming in at #2 and #3, respectively, gaming subscriptions report an average spend among Trendsetters of $22 in the U.S. and $14 in the UK, while music/radio subscriptions report an average of $20 ...

Innovation Woes

... . Trendsetters and, to a lesser extent, 48% of Trendsetters in the UK. Within the U.S., another half of Trendsetters also report fully understanding the Internet of Things and artificial intelligence, while this understanding dips slightly among UK Trendsetters to four in 10. The least understood technology/innovation among young people today is blockchain, reported by half of Trendsetters across the U.S. and UK, and jumps to more than six in 10 among the general population.For each of the technologies ...

Innovation & Social Media

... personal data More than half of U.S. and UK Trendsetters feel they would struggle in their daily lives if they didn't have technology.CAN’T GO A DAY WITHOUT…Among U.S. Trendsetters, nearly four in 10 feel they cannot go an hour without checking their phone or a day without checking email or texting. While four in 10 UK Trendsetters also report not being able to go an hour without checking their phone, far fewer report needing to check their email or texts on a daily basis. Another three in 10 ...

Bingeing

... Entertainment bingeing is on the rise among youth, who regard it as a valuable way to consume content on their own terms and achieve instant gratification. Two in 10 youth ages 18 and older have chosen to binge-watch TV over having sex.Nearly half of youth are bingeing TV or movies weekly or more often.THE EVOLUTION OF BINGEING More than a third of youth are bingeing on entertainment more now than they were last year, and more than four in 10 report bingeing the same amount as ...

Innovation & Healthcare

... analysis kit (e.g., Viome, uBiome) MENTAL & PHYSICAL HEALTH INTERACTIONS WITH TECHHalf of U.S. and UK Trendsetters have used some type of technology to help improve their physical or mental health. However, 40% of Trendsetters in the UK also report having experienced a negative effect from technology on their mental health, along with 25% in the U.S. While negative effects from technology on one’s physical health is reported by less than one in five youth across the U.S. and UK, these technologies ...

Money, Finances, & Spending

... A quantitative overview of spending/saving habits and attitudes across U.S. and UK generations. FINANCIAL GOALSWhich of the following, if any, are true for you?Please select all that apply. I have financial goals I'm working toward | I use a service that helps me understand how I use my money (e.g. Mint, credit card spending report) TOOLS FOR MANAGING FINANCESWhich of the following, if any, do you use to help you manage your finances?Please select all that apply. Personal spreadsheet or ...

Shopping Money Diary

... Shopping Money DiaryFor the SHOP Issue of the Cassandra Report, we asked young adults in the U.S. and the UK to complete weeklong money diaries. These diaries give us an in-depth look at the spending habits and behaviors of young consumers, providing insight into the types of purchases they make, how they make them (e.g., via app, in-store), and the methods in which the purchase transactions are made (e.g., cash, gift card). In addition to the weeklong money diaries, respondents ...