648 results for '"social media"'
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Macrotrends

New Muslims

... -songwriter Yuna, who earned international success and millions of social media followers by incorporating diverse genres into her music, all while openly honoring her heritage by wearing a hijab. New Muslims Want to Express Their Style The hijab, highly visible and highly scrutinized, is increasingly the focus of fashion debate. While traditional Muslims frown upon any style of dress that calls attention to the female form, New Muslim women feel that piousness and panache are not mutually exclusive. One ...

To Your Heart's Content

... YouTube has 2.3 million subscribers and hundreds of videos of a hydraulic press crushing everything from batteries and helmets to lamps and toy cars. Many of the videos have more than 1 million views. Slime has also exploded across social media platforms, with millions of videos of people poking, pulling, and cutting slime. The trend has created bona fide stars and even sparked a sold-out slime convention in Washington, D.C. Much of this contentless content falls into the category of ASMR, or ...

Origin Story

... . Any time they consume the news from other countries, talk to friends in other countries, and browse social media, they discover aspects of culture in these places. By turning to these outlets, they aren't just perpetuating their own world view, but rather, seeing the world through the lens of others in far-flung places. Given this access, they likewise want a view into other countries from authentic entertainment—not one that is modified for their own culture. Much in the way that high ...

Marketing Tips

... share-worthy spots for social media posts. Aesop Skincare brand Aesop’s stores are each meticulously designed with no two locations bearing the same resemblance. Every shop is thereby a destination that those with an eye for aesthetics are eager to visit, so much so that many consumers have asked the brand to publish a book detailing the design of each location. Instead, Aesop has built a website called Taxonomy of Design that provides consumers with the concept behind each store, how it was ...

Demo Real

... generations were, and as such, they are more likely to know someone who has been affected by a tragedy or injustice. They see what their friends care about and learn about their personal situations from posts on social media. This can sometimes create a sense of stress because there are so many issues that need their attention (see CHANGEables), but it is also often how they become aware of protests and marches. For example, friends may tag them in posts as they share a story about a social cause that ...

Innovation Marketing Tips

... would be best for the track and complement singer-songwriter H.E.R. IBM's A.I. technology, Watson, examined articles, social media content, interviews, and fan sentiment to ultimately discover American rapper Rapsody.Nissan When creating the ad "Flex Your Tech" earlier this year, Nissan started with the music, instead of a script. After listening to hundreds of songs, the creators chose "Strange" by Louis the Child, and this ultimately inspired the narrative and visual effects. This ...

Pro-LGBT

... media hashtag, #luckytobe. A celebration of Pride Month, the campaign encouraged people to tweet and post online reasons for why they’re prideful—a natural fit for a cereal that contains marshmallow rainbows. OREO, in a social media effort to show support for Pride Month, created an ad depicting a rainbow Oreo that received 143,000 likes on the first day of being posted on Facebook. THE KNOT launched a digital Gay Weddings magazine. AMERICAN APPAREL created its now-popular “Legalize Gay” tee in 2008 ...

Dream Team

... participants through apps or social media campaigns. Adjacently, when brands advertise within the sports industry, they can appeal to the fantasy league participant instead of focusing solely on the diehard fan cheering from the sidelines. The fantasy sports space is populated with young adults and has plenty of room for growth and creativity in terms of brands and advertising.ACTION ITEMSMany participants in fantasy sports appreciate the social side. Host a fantasy draft event, connect consumers via ...

Break It UP

... . In both cases, they came out on the other side, smarter, stronger, and more self-aware for the experience. They acknowledge the transition can be disruptive, but they believe it’s worth the effort. Just as many don’t see a need to defriend their exes, today’s youth don’t seek to scrub these parts of their lives from their memory or their social feeds. The habit of keeping tabs on an ex via social media, which admittedly likely grew out of a desire to either see the person fail or to rekindle the ...

Global Gaming Trends

... entertainment whenever they want to, from streaming movies on their tablets to scrolling through social media on their phones to downloading the latest best seller to their e-reader. In contrast to youth’s usual "I want what I want when I want it" mindset, appointment gaming is on the rise. App games that actually require players to stop what they’re doing and tune in at a specific time are taking off; the concept of a scheduled activity makes playing the game feel more like an experience rather than a ...