Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... anything they dream of.VERIZONVerizon’s “Inspire Her Mind” commercial seeks to give young girls confidence to pursue areas typically reserved for males, such as science, technology, engineering, and math, by changing the conversation from being solely about being “pretty” to being “pretty brilliant.”EVERLASTEverlast aims to destroy sexism and fight for a world in which athletes’ performance is more important than their gender in its “I Am a Boxer” ad.FEMPOWERMENT: FURTHERING FEMINISMThe majority of Zs ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... Future innovation festival in cities around the globe to support and develop the next generation of smart ideas to create more clean energy solutions. Attendees learn about the future of energy, mobility, and technology, and try hands-on activities. Student investors also compete in a Shell Eco-marathon, in which they work to design, build, and drive the world's most energy efficient vehicle at the event.Teen Vogue Summit In December 2017, Teen Vogue kicked off its first Teen Vogue Summit in LA ...
Shop Talk Mar 17, 2019 ... when compared to their older counterparts—in the U.S., 52% of Ys and 46% of Zs prefer to shop online, whereas only 42% of Xers and 36% of Boomers feel this way. When they are online shopping, each generation’s behaviors around technology play a part. Ys and Zs in the U.S. are split half and half in their preference for shopping via a mobile device (e.g., cellphone, tablet) or a laptop/desktop computer, but Boomers and Xers greatly prefer a laptop/desktop computer, with 75% and 57 ...
The Urge To Splurge Mar 16, 2019 ... and even re-date their partner, and splurging on a meal out is a format to accomplish this.Boomers in the U.S. are also making less ephemeral purchases, explaining their tendency to splurge on clothing, tech & accessories, and shoes. While this generation adopts new technology at a later age than any other generation, their purchases in this category are influenced by younger generations, who are ready adopters and are eager to assist their Boomer parents and grandparents when needed. Additionally ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... one’s consumption patterns has persisted even beyond that financially strained period. As a result, the question of “need versus want” is very much on their minds, particularly as actual “life or death” needs of the less fortunate have risen in visibility. While certain material needs remain—a fitness buff may need new running shoes; a cooking enthusiast, specialty tools—and the allure of new styles, from technology innovations to fashion trends, is nearly impossible to resist, the ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... popularized marijuana use in the ’60s, its counter-culture status has, until recent years, largely persisted. Though marijuana is famous for its overall mood enhancement effects, society has been reluctant to consider it a health resource given its illegality and its best-known mode of ingestion (smoking). But, just as technology has advanced every consumer category, so, too, has it moved forward that of marijuana. Pot vaporization is not a new practice, but as sleek, discreet devices for on-the-go ...
Modern Love Nov 28, 2015 global relationships dating ... youth say it’s important that they and their partner have similar interests in at least one subject. In particular, nearly half say it’s important that they and their partner have similar tastes in movies and music, and about four in 10 think it’s important to have similar interests in terms of travel, cooking/food, and TV . They believe they can find potential partners with whom they have even the most niche subjects in common as technology provides a wider dating pool and lets them discover ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... a balance of old world and new world skills. They see value in the former because they instill imagination and creativity from spending unstructured time climbing trees and pretending in the backyard (see The Freeform Movement); and they value the latter because of the digital acumen gained from learning to code, playing video games, or shooting and editing videos that can prepare them to be comfortable in a high-tech future. They want their children to be capable with technology, but they also ...
Well at Work Jun 11, 2015 career health & wellness open offices work-life balance ... a fleet of part-time workers at his on-demand technology company Enjoy, which launched this May in San Francisco and New York. Employees can pick their own hours, but have the stability and benefits of full-time, salaried positions.MEDALLIA Medallia employees are given cash to “seek out and overcome their fears, whether business-related or personal.” Some have taken professional boxing courses, others singing or dancing lessons; one employee who “never felt he was funny and didn’t like public ...