BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... Future innovation festival in cities around the globe to support and develop the next generation of smart ideas to create more clean energy solutions. Attendees learn about the future of energy, mobility, and technology, and try hands-on activities. Student investors also compete in a Shell Eco-marathon, in which they work to design, build, and drive the world's most energy efficient vehicle at the event.Teen Vogue Summit In December 2017, Teen Vogue kicked off its first Teen Vogue Summit in LA ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... & FILTERED LISTS - SOCIAL MEDIA ASSURANCE Reflections of social media support are making their way into brick-and-mortars. Whether via signage indicating items that are frequently pinned, as practiced by Nordstrom, or technology that makes it easy to crowdsource a second opinion, social media validation gives shoppers immediate assurance that they’re making the “right” call. In this spirit, Karl Lagerfeld’s Regent Street flagship features iPad-embedded fitting rooms and encourages shoppers to take a ...
True To Self Sep 15, 2015 social life social media Brand Me On/Off ... and offline lives means that now, in the same way that being comfortable in your own skin signifies a coming of age, so, too, does being comfortable in your social profile. While gaining confidence arguably comes with the territory of growing older and wiser, age alone does not explain this shift: early adoption of technology also plays a role. Because Gens Y and Z are on the forefront of the digital revolution, they’ve already experienced many common social media-related growing pains and have ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
Fempowerment Mar 16, 2015 gen z gender equality feminism women ... anything they dream of.VERIZONVerizon’s “Inspire Her Mind” commercial seeks to give young girls confidence to pursue areas typically reserved for males, such as science, technology, engineering, and math, by changing the conversation from being solely about being “pretty” to being “pretty brilliant.”EVERLASTEverlast aims to destroy sexism and fight for a world in which athletes’ performance is more important than their gender in its “I Am a Boxer” ad.FEMPOWERMENT: FURTHERING FEMINISMThe majority of Zs ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... one’s consumption patterns has persisted even beyond that financially strained period. As a result, the question of “need versus want” is very much on their minds, particularly as actual “life or death” needs of the less fortunate have risen in visibility. While certain material needs remain—a fitness buff may need new running shoes; a cooking enthusiast, specialty tools—and the allure of new styles, from technology innovations to fashion trends, is nearly impossible to resist, the ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... popularized marijuana use in the ’60s, its counter-culture status has, until recent years, largely persisted. Though marijuana is famous for its overall mood enhancement effects, society has been reluctant to consider it a health resource given its illegality and its best-known mode of ingestion (smoking). But, just as technology has advanced every consumer category, so, too, has it moved forward that of marijuana. Pot vaporization is not a new practice, but as sleek, discreet devices for on-the-go ...
Modern Love Nov 28, 2015 global relationships dating ... youth say it’s important that they and their partner have similar interests in at least one subject. In particular, nearly half say it’s important that they and their partner have similar tastes in movies and music, and about four in 10 think it’s important to have similar interests in terms of travel, cooking/food, and TV . They believe they can find potential partners with whom they have even the most niche subjects in common as technology provides a wider dating pool and lets them discover ...
The Hive Mind Dec 16, 2019 ... culture, especially as those in this cohort are highly exposed to the modern iteration of superfandom: 72% of youth in the U.S. and 71% in the UK agree that people aren’t just fans today, they’re either superfans or casually interested. Gen Ys, who came of age alongside the development of social technology, and Gen Zs, who are digital-natives and have never known a time before social tech, are hyper-aware of stan culture and use the term stan as a verb colloquially, day in and day out. Some Zs we ...
PREPAREnting Jun 09, 2016 family media & entertainment parenting ... a balance of old world and new world skills. They see value in the former because they instill imagination and creativity from spending unstructured time climbing trees and pretending in the backyard (see The Freeform Movement); and they value the latter because of the digital acumen gained from learning to code, playing video games, or shooting and editing videos that can prepare them to be comfortable in a high-tech future. They want their children to be capable with technology, but they also ...