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Macrotrends

Next Gen Brand Loyalty

... specs; to align themselves with a brand as a consumer, the brand must be aligned with their values as an individual—Ys and Zs want brands to represent them and help them build out their lifestyle, as well as do good for the world. Rather than emphasizing the low cost of its offerings, an entertainment brand could appeal to them by helping them channel their avid wanderlust, or a technology brand could sell its commitment to providing accessibility in developing countries rather than pushing ...

Fempowerment

... anything they dream of.VERIZONVerizon’s “Inspire Her Mind” commercial seeks to give young girls confidence to pursue areas typically reserved for males, such as science, technology, engineering, and math, by changing the conversation from being solely about being “pretty” to being “pretty brilliant.”EVERLASTEverlast aims to destroy sexism and fight for a world in which athletes’ performance is more important than their gender in its “I Am a Boxer” ad.FEMPOWERMENT: FURTHERING FEMINISMThe majority of Zs ...

Green Rush

... popularized marijuana use in the ’60s, its counter-culture status has, until recent years, largely persisted. Though marijuana is famous for its overall mood enhancement effects, society has been reluctant to consider it a health resource given its illegality and its best-known mode of ingestion (smoking). But, just as technology has advanced every consumer category, so, too, has it moved forward that of marijuana. Pot vaporization is not a new practice, but as sleek, discreet devices for on-the-go ...

Buy Not

... one’s consumption patterns has persisted even beyond that financially strained period. As a result, the question of “need versus want” is very much on their minds, particularly as actual “life or death” needs of the less fortunate have risen in visibility. While certain material needs remain—a fitness buff may need new running shoes; a cooking enthusiast, specialty tools—and the allure of new styles, from technology innovations to fashion trends, is nearly impossible to resist, the ...

BrandCon

... Future innovation festival in cities around the globe to support and develop the next generation of smart ideas to create more clean energy solutions. Attendees learn about the future of energy, mobility, and technology, and try hands-on activities. Student investors also compete in a Shell Eco-marathon, in which they work to design, build, and drive the world's most energy efficient vehicle at the event.Teen Vogue Summit In December 2017, Teen Vogue kicked off its first Teen Vogue Summit in LA ...

Modern Love

... youth say it’s important that they and their partner have similar interests in at least one subject. In particular, nearly half say it’s important that they and their partner have similar tastes in movies and music, and about four in 10 think it’s important to have similar interests in terms of travel, cooking/food, and TV . They believe they can find potential partners with whom they have even the most niche subjects in common as technology provides a wider dating pool and lets them discover ...

Shop Talk

... when compared to their older counterparts—in the U.S., 52% of Ys and 46% of Zs prefer to shop online, whereas only 42% of Xers and 36% of Boomers feel this way. When they are online shopping, each generation’s behaviors around technology play a part. Ys and Zs in the U.S. are split half and half in their preference for shopping via a mobile device (e.g., cellphone, tablet) or a laptop/desktop computer, but Boomers and Xers greatly prefer a laptop/desktop computer, with 75% and 57 ...

The Urge To Splurge

... and even re-date their partner, and splurging on a meal out is a format to accomplish this.Boomers in the U.S. are also making less ephemeral purchases, explaining their tendency to splurge on clothing, tech & accessories, and shoes. While this generation adopts new technology at a later age than any other generation, their purchases in this category are influenced by younger generations, who are ready adopters and are eager to assist their Boomer parents and grandparents when needed. Additionally ...

On/Off

... -goers can browse more than 100 items via touchscreen glass windows. Shoppers can checkout via mobile device and opt for either free delivery or same-day pick up at the mall’s Sony Gallery. Video: See Ebay's digital storefront in action.AMAZONIn an effort to compete with technology-specific retailers that have a brick-and-mortar presence, like Best Buy, Amazon has installed Kindle Kiosk vending machines in airports and malls. Products available for automated purchase include the Kindle Fire HDX, the ...

Well at Work

... a fleet of part-time workers at his on-demand technology company Enjoy, which launched this May in San Francisco and New York. Employees can pick their own hours, but have the stability and benefits of full-time, salaried positions.MEDALLIA Medallia employees are given cash to “seek out and overcome their fears, whether business-related or personal.” Some have taken professional boxing courses, others singing or dancing lessons; one employee who “never felt he was funny and didn’t like public ...