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Macrotrends

Marketing Tips For Engaging Modern Parents

... , too, and for brands to show that the ups of parenthood outweigh the downs. The love between parents and children is a universal touchpoint to connect with moms and dads across the globe—even across language barriers—to forge an emotional connection. Pandora To highlight “The Unique Connection” between mother and children, jewelry brand Pandora blindfolded kids and asked them to identify their mom from a group of six women via touch. Each child was able to find their mother in the mix ...

True To Self

... an option. 81% of young adults have become more selective about the content they share on social media. SOCIAL SHARING Eight in 10 young people discuss and share aspects of their life on social media. Parents largely discuss their children, while young adults overall share things about their friends and important life events. Young women are more likely than young men to discuss each of these topics on social media, likely because they spend more time on social platforms. Due to their respective ...

Obstruction Of Injustice

... surrounding censorship with the release of its report on “Cyber Violence Against Women and Girls,” which calls for the shutdown of ISPs that distribute any material that can be viewed as hateful or hurtful to females—a measure that is effectually censorship.One reason that young consumers may be willing to accept censorship, which can stifle open discourse, is because comedians have taken up the mantle of pushing boundaries and bringing uncomfortable conversations about race, gender, wealth, and ...

Future Of Entertainment

... Ends The latest edition to the apocalypse genre, How It Ends follows Tom, a young lawyer, as he endeavors to survive a mysterious geological rapture that authorities cannot or will not explain to the public. In the midst of chaos and carnage, the plot explores how human relationships fare in the face of imminent danger. Y In the world of Y, a sci-fi series to arrive on FX, all men are dead except for one. The show is based on the comic book, Y: The Last Man, and takes place in a world of women ...

Well at Work

... between work and free time is blurred, these perks can mean the difference between productivity and burnout. Some companies, like Facebook and Apple, have even gone a step further by offering fringe perks like paying for the cost of elective egg freezing for women who want to delay child bearing. While such isn’t realistic for all companies, it creates the perception that employers are willing to invest in their employees for the long haul. Having ample vacation time is similarly important to Ys; more ...

Set In (E)motion: The Guide to Gen Y Burnout

... loyalty.Among Gen Ys, 1 in 3 in the U.S. and 1 in 4 in the UK feel a sense of burnout.WORK/SCHOOL AND PERSONAL BURNOUTBurnout can manifest in all aspects of youth’s lives today, from work and school to personal and social lives. Looking specifically at work/school, two in five U.S. Gen Ys feel a sense of burnout in this area of their lives, as do three in 10 UK Ys. Additionally, one in three U.S. and UK Gen Ys feel a sense of burnout in their personal lives. Across the board, U.S. youth (men, women, Zs, and ...

Digital Trends

... community where women can share their recommendations and advice for anti-aging and healthy skincare maintenance.MAKEUP MACHINEL’Oréal Paris recently installed the first-ever intelligent vending machine in NYC’s Bryant Park subway station. Aptly named The Intelligent Color Experience, the machine uses cameras to scan the subway shopper standing before it, and thereafter suggests cosmetics that either “match” or “clash” with their coloring and outfit. Users who are pleased with the products selected for ...

Job Search Party

... . While 30% of youth browse jobs just for fun, even if they are not actually looking for a new job, this number jumps to 49% among Trendsetters, indicating this behavior is poised to grow. Finding jobs to apply to has become a more social experience as well, with 28% of youth applying to jobs they learn about through friends and 17% applying via social media posts, with numbers rising to 48% and 32%, respectively, among Trendsetters. Young women are significantly more likely than young men to job hunt ...

Through the Looking Glass

... , there is a learning curve that must be mastered, so it’s imperative that brands and marketers test the waters now while missteps are less visible. - FASHION - As reported byThe New York Times, Google is investing considerable resources in positioning Glass as a fashion accessory; the company even employs a group of women dedicated to the task. With the device currently bearing closer resemblance to something that might be worn in a science lab, the challenge is admittedly steep. Nevertheless ...

Go Big Or Go Home

... a bar. Over time, I have continued 'upping the ante' so to speak on the social plans I am hosting or responsible for. I've spent more money on plans (e.g. decorations, food, and drinks).JORDAN, 32, D.C.As Ys and Zs see it, when not doing anything all that special, they might as well stay home to save money, save energy, and even save a good outfit. Young men and women in focus groups both expressed that they take this approach in their lives and it's a way to provide balance. This outlook ...