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Macrotrends

(Ana)logging Off

... with which they grew up and provides sensorial elements (consider the feel of an LP or the smell of a new book). Analog media projects a retro cool that modern equivalents just can’t beat. Listening to vinyl rather than Spotify, reading a paperback rather than a Kindle, or playing a board game rather than World of Warcraft touts a tastemaker aura with which online media just can’t compete.Today, having physical records, books, or games suggests that one has taken the time to track down ...

Influencer Marketing Tips

... TikTok’s platform and its users’ behavior. Kind might be one of the first brands attempting to seed hive-minded behavior in this way, but this new evolution of brand-consumer co-creation is poised to grow in importance.PARTNER UPRe: The New Social Order Directive: With the knowledge that 58% of youth in the UK and 56% in the U.S., along with six in 10 Trendsetters in the U.S. and the UK (64% and 62%, respectively) say that a celebrity, influencer, or athlete partnering with a brand makes them more ...

Global Fashion & Style Trends

... and number of items that consumers want. This method of production not only aligns with global youth's values of creating change in the world through fashion, but made-to-order styles reflect their desire to express themselves as individuals, giving them the luxury of ordering a completely customizable garment. Unlike made-to-order fashion of the past that was pricey—think couture dresses or bespoke suits—a new crop of brands make this concept more accessible, while catering to young ...

All The Feels

... -led lives has made Zs more attuned in some circumstances to picking up human emotions because they grow up learning how to do so through 140 characters in a tweet, 10 seconds of a snap, and a heavily filtered Instagram photo. Rather than desensitizing them, such online communications may actually be making them hyper aware of the feelings of the people around them. Unlike Ys who grew up socializing mostly in-person, such as in their neighborhood or at the mall, Zs get to know their friends better ...

Gaming The System

... key communication skills that translate regardless of whether they’re talking online or in person. It’s worth noting that these are also skills they look to brands to help them cultivate, revealing an opportunity for marketers that tap into gaming.Gaming has had a very positive impact on many of my friends' lives. I have friends who have made incredible amounts of money through streaming wager matches and competitions in games. They also have made money from selling virtual items for money in ...

Find Your Place

... are turning to other avenues for IRL connection. They're going out of their way to join groups and organizations that offer them a chance to gather with others, thereby curating their own communities where they feel they best belong. As modern young adults feel Welcome To The Club(s) that are most personally relevant to them, from interest groups to supper clubs to book clubs, they're circumventing the lack of community they have based in their neighborhood in order to obtain IRL connection ...

Betterment Marketing Tips

... as a way to combat a prevalent mental health issue in a safe environment, free of charge.Demi Lovato X CAST Pop star Demi Lovato has been open about her struggle with mental health and is a strong advocate for bringing awareness of the issue to her fans and the media. Her most recent project is a partnership with CAST, an organization that provides clinics and sessions to people who are struggling with mental illness, lack of inspiration, or substance abuse. The organization goes on tour with ...

Demo Real

... Young people are adding in-person protesting to their activist repertoire as a social and engaging way to further their digital efforts.Gen Ys have been characterized by their elders as slacktivists, seen as doing the minimum to claim they have been involved with a cause or issue when they click “like” or spread the word online. Boomers came of age at the height of the protest movement in the 1960s, heralding the civil rights movement and signaling their disgust with the conflict in Vietnam ...

Where There's A Will, There's Away

... Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.When Boomers and Gen Xers were young adults, they lived in order to support their everyday lifestyle and only traveled occasionally, yet, today's young adults design their lifestyles around travel, making sacrifices in their everyday lives to make it possible to go away. Six in 10 Trendsetting youth in the U.S. and 54% in the UK say they live ...

High Society

... liberation when they sought a release from cultural rigidity, but today’s youth are evolving the concept of hedonism into a way to self-medicate their burnout. Not content to just escape in the traditional sense, these generations are seeking additional levels to their self-medication: they aren’t just getting drunk or stoned, they’re seeking supplementary experiences, from spiritual exploration to a deep self-awareness, on top of whatever buzz they’re chasing in order to cut through the enveloping noise ...