#Celebrate Dec 09, 2014 global social life friends social media #Celebrate ... to events like Friendsgiving and National Best Friends Day, which reflect their contemporary, expanded definition of family. Likewise, with Ys around the globe staying single longer, young people in many countries are celebrating an anti-Valentine’s Day; Singles Day in China has become the world’s largest online shopping event, in which the unattached celebrate and treat themselves. Beyond the abundance of alt-holidays that focus on relationships, Ys and Zs are peppering the calendar with days ...
Parenting 101 Jun 07, 2016 family health & wellness parenting technology blended children dads moms ... their own children in order to help foster their imaginations and allow them to “just be kids.” Thus, parents are placing boundaries around tech, limiting both how long and also when they use it. Only 10% of parents let their kids spend as much time as they want online, and nearly half in the U.S. and 40% in the UK limit the places in which their child is allowed to use devices (e.g., in his or her room, at restaurants). Motivated in part by privacy concerns, 60% of parents in the U.S. and nearly ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... conceived, and what materials were used.Leesa Online mattress company Leesa opened a showroom in NYC’s SoHo neighborhood called the Dream Gallery where shoppers could test out beds while viewing art on display from the organization ArtLifting. The space encouraged shoppers to dream big while inducing a sense of calm in the creative space. - 4. Promote play. - Stores today need to serve a variety of purposes, including functioning as spaces where people can explore, socialize, exercise, and fuel ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... and educative in realms other than romance. In the sections that follow below, learn how youth are viewing dating as a competition that demands strategy and serves as a vibrant entertainment source ( The Dating Game) and how they are extracting meaningful life experience, knowledge, and cultural currency from courtship ( Life Lessons ). THE DATING GAME With all of these apps, it is like a game. You pick people as if you were buying clothes…I think this is ridiculous because there will always ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... projects/making things more than I like watching TV/movies/videos online | I spend most of my free time working on specific projects (for example, making music, creating LEGO structures, writing stories) | Knowing that there is an audience for my projects makes me want to 'up my game' (make them better) | When it comes to the tools and products that I need for my hobbies/interests, I prefer to use professional ones than ones made for people my age | I usually share photos or videos of my projects ...
For Your Entertainment Mar 18, 2019 ... -watching and older generations are participating in gaming, especially technically-astute Gen Xers and those who have children that game. While habits around entertainment hinge greatly on each generation’s exposure to different genres and technologies during their youth, the influence of today’s popular culture, as well as the proliferation of entertainment technology in recent years, have made entertainment an area in which people are willing to adapt and upgrade for greater access to what they watch ...
Culture Spotlight On India Jun 12, 2018 ... , consumers are becoming more willing to obtain music legally. Meanwhile, a rising culture of live music is also encouraging young people to regard music as something they should pay for. As young people are becoming more willing to pay for tickets to concerts and festivals, experts predict it will trickle down to paying for music overall. The industry is also looking to the government to help encourage this change.A High Note: Indie Music Is Emerging From Under Bollywood's ShadowsIn most countries, the ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... and are fascinated by metrics (see Numbers Game). There’s been a surge in performance sleepwear that helps people optimize their ability to rest, and brands have an opportunity to further innovate in this space. Moreover, beverages that aid in people’s ability to sleep well are becoming the next iteration of energy drinks. There’s even been a rise in nap classes, and in Tokyo, there are nap cafes. The market around slumber enhancement is only growing, but as it stands, much of it is aimed at ...
The Democratization Of Sports Mar 28, 2017 marketing media & entertainment social media sports TV ... longer apply, and this also denotes a key shift for marketers and advertisers as they consider where to invest their dollars to target young sports fans.Despite waning numbers of young people tuning in to traditional live sports broadcasts, young generations are still invested in consuming sports. About six in 10 young consumers in the U.S. and UK declare themselves to be sports fans, as do 83% and 79% of Trendsetters in each country, respectively. However, rather than considering how they ...
The Societal Social Shift Aug 25, 2020 ... in order to adjust their marketing and media strategies, as young people will want to see the brands they patronize reflect this shift. Brands also need to be able to demonstrate that they’re plugged into the issues that today’s young adults care about. ...