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... this for the broader retail and apparel categories? Experiential retail offers enormous potential to help educate Ys and Zs about your values and the causes you champion.What if . . . the physical retail environment could be transformed into a space that not only highlights your products and services, but also helps customers experience the values of a brand in a tactile and engaging way? As discussed in Would You(th) Care For A Cause? Zs prefer a call to action, while Ys are more likely to use ...

Robot Relations

... comes to IoT: security, privacy, and intuitive ease of use. To that end, Aristotle has been designed with security top of mind, with special attention to COPPA compliance measures and how data is collected, transferred, and stored. Dot and Dash A former Google exec created Dot and Dash, two adorable robots that teach kids to explore and grow their curiosity while also learning how to code. Using simple commands, the robots can be programmed to make noises, negotiate barriers, zoom around rooms ...

Culture Spotlight On South Africa

... programs to use a tactic called "drop ins," where current news events become the basis of the storyline. Yet the future of this genre is unknown, as South Africa's public broadcaster, SABC, which produces most of the popular soapies, is facing major funding challenges. Meanwhile, most South Africans can't afford commercial satellite TV, so they watch the three channels of the public broadcaster, thereby making soapies particularly critical to the country's culture. As SABC pays outside ...

Anti-Social Media

... in real time in a series of pictures, comments, and likes, users see what the algorithms deem engaging, which increasingly means ads over peers.I love to use Reddit and Twitter to find things that entertain or interest me and fill some of my time. I mostly read and rarely create my own content or even 'join the conversation' on these platforms. I also use them to stay current and learn about political things that impact me or that I am passionate about.  ADDISON, 29, NYAlthough young ...

Global Influencer Trends

... Influencer trends from around the world - Japan: Virtual YouTubers - In a country known for anime, it's not surprising that Virtual YouTubers, or VTubers, have risen to fame. Kizuna AI was arguably the first virtual influencer to kick off the craze in late 2016 and is now the most popular with three YouTube channels and over 2 million followers. She functions much like other YouTube stars: She posts videos of herself playing games, answering questions, and telling stories. Kizuna has appeared ...

Eco Chic

... that are ahead of the game will be better positioned not only to win the loyalty of young consumers by being seen as thought leaders but also have a truly positive impact on the earth and its resources. BRAND IMPLICATIONS Young people are increasingly participating in the resale economy to extend the life of products and promote sustainability. Position resale platforms as partners in eco-friendly efforts rather than competitors. Young people look to brands that use eco ...

Office Space

... they can hang out, work, and network—often viewing these objectives as one in the same. While there’s no shortage of co-working companies and coffee shops, these environments don’t always feel welcoming or accommodating of Ys’ lifestyles; the former often require people to be tied down with a membership or pay a high cost per use, while the latter can feel overcrowded or limiting with laptop-free hours or zones. They certainly still enjoy and use these environments frequently, but they’re ...

To Your Heart's Content

... , telegraphing the experiences of taste and touch," as she praised its slow motion filming techniques. Salt, Fat, Acid, Heat uses a similar style but for more practical purposes. In this Netflix show, Samin Nosrat travels around the world to unpack her four principles for cooking, serving up tangible techniques that home cooks could actually put to use. And even as viewers are learning about when to salt a chicken or which kind of oil to use, Salt, Fat, Acid, Heat goes beyond mere relaxation and "produces ...

POP Trends

... . Instagram lit up with captures of the electrifying show. SCREEN AS CANVAS The use of digital tools to create art has been in practice since the earliest days of computer technology, but its applications have traditionally been tangible—i.e., rendered on canvas or in audio/video form, or otherwise staged in conventional gallery spaces. Among art enthusiasts, a newfound willingness to pay for on-screen art suggests an impending shift toward the validation of wholly digital works. Last fall, in ...

Membership Drive

... service or item individually; this is particularly true for products and services that they already use on a regular basis. For instance, members of programs like MealPass (for lunch) and CUPS (for coffee) like these services, in part, because they lower the cost of the everyday extravagance of dining and caffeinating out. More than half of U.S. Trendsetters (55%) and half of UK Trendsetters (50%) have joined or are interested in joining a membership program in order to maximize their cost ...