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Glutton Goals

... -demand delivery service Postmates to frantically order Cinnamon Toast Crunch, while others described rushed trips to 7-Eleven after school to buy processed snacks. In the past, a teen might have rebelled against a parent who didn’t let them have junk food in the house by gulping down soda and chips in their dorm as soon as they gained independence, but for Zs, there’s less need for revolt. Since they’re highly educated about food and beverages, their parents turn to them for input on grocery shopping ...

Social Studies

... product announcements, giving its fans access to the same type of insider’s perspective typically only granted to journalists and industry folk. CREATE GAMES THAT HIGHLIGHT NEW PRODUCT FEATURESKia’s Techathlete Games app included five games that each corresponded to a different feature in its new Forte sedan. For example, the “Sla-La-La-Lom” game required players to use voice-control to navigate down a ski slope as a way to highlight the car’s voice-command navigation system. An online leaderboard ...

The Malevolution

... , particularly among younger men. Bypassing an in-person consultation, patients fill out their medical history as part of Roman’s online visit. The info is securely transmitted to a doctor for review, and if they’re a safe and appropriate candidate for ED medication, they can instantly get a prescription written for Viagra, Cialis, or generic drugs.Trak Women’s bodies have predominantly been the focus of both fertility experts and research scientists, while male reproductive health has gone largely ignored ...

Sense In Sensitivity

... the public with a negative view. Shortly after the earthquake hit Nepal last year, eyewear brand LensKart texted consumers with a pun about how they could shop and shake it off. Online retailer American Swan made a similar joke about its earth-shattering sale. Both brands were immediately called out for their faux pas.I think brands are in a very good position to influence people and motivate them to help causes, and I would like to see them use this position as much as possible, while keeping it ...

Mind The Gap

... correct his ways, ultimately helping his wife with the laundry when he returns home from his visit. TARGET Last summer, Target announced an initiative to remove unnecessary gender-based signage in certain irrelevant departments, such as toys, bedding, and entertainment. More recently, the big box giant expanded its modern point of view through the launch of Pillowfort, a purposely gender neutral children’s bedding collection. THE DISNEY STORE The Disney Store removed girl and boy ...

Culture Spotlight On Germany

... A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.Germany's culture is diverging from what the country is traditionally known to embrace; comedy, veganism, and non-alcoholic beer are all rising in popularity. Meanwhile, Berlin is poised to become a creative fashion hub. Comedic Comeback: Laughter Is Rising In GermanyHumor is rising in popularity in Germany and ushering in a new comedy scene. While  ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...

Culture Spotlight On Mexico

... is tied to telecom bundles that further promote paid access.Music lovers are living great times in Mexico. We have a lot of concert venues going from the exclusive, hidden or underground ones to the mainstream, stadium-wise ones. There are a lot of Indie bands emerging and growing fast among young people with the help of web radio and streaming services such as Spotify. ANDREA, 24, COATZACOALCOS, MEXICOMusic To One's Ears: Pixar's Coco Inspires Mariachi Guitar Sales Following ...

Gender Worldwide

... breast size. Ads were placed outdoors and in print, and online Dove shared videos of young women expressing that they would no longer bow to beauty stereotypes. INDIA: A MOUSTACHE MOVEMENT Moustaches have become a major fashion trend in India, appearing as an icon on clothing, accessories, and assorted other items, just as they have in the US. However, in India the fad has gone a step farther, recently sparking a gender equality movement. Social discovery platform Wooplr launched The Moustache ...

Soloists

... experiences. For in-person experiences, evaluate how you can create an environment that addresses the qualities and types of experiences that Soloists seek. For example, limit noise, clutter, or the number of people allowed in a space at a given time. Acknowledge consumers’ exploratory and inquisitive mindset when shopping on their own; sales and customer service representatives should be trained to educate and engage interested single patrons. Young people want to leverage their solo ...